Your Path to a Long-Term Relationship with Clients

Remember that rush of excitement stepping into a theme park?

You know, when you’re faced with those winding, serpentine queues that seem to stretch forever, all leading to that pulse-pounding, scream-inducing ride?

Now, what if I told you your business could harness that same build-up of anticipation and excitement?

Enter the world of funnels. Yeah, I know, it’s not about gravity-defying loops or heart-stopping drops, but hear me out. Funnels are the roller coasters of the marketing realm. They’re designed to take your potential clients on an unforgettable journey, ensuring by the end they’re as exhilarated about your business as you are. Still with me? Awesome! Let’s dive deep into this exhilarating ride and unwrap the mystery of funnels together.

What the Heck is a Funnel, Anyway?

Okay, imagine this: You’re at a packed party, and there’s some chatter, laughter, the usual party vibes.

Now, think of a funnel as the entire journey of a blossoming romance at this party. At the wide-open top of the funnel, it’s like the moment you walk into that room. Eyes turn, whispers start — people are curious (Hello! Who’s the new face?).

As you mingle and chat, you have deeper conversations with a few (Aha! Not just a pretty face, but witty banter too?). Maybe you share a dance or two, exchange stories, and genuinely connect.

Then, as the night winds down, there’s that one person, having spent the evening truly getting to know you, who slips you their number (Score! Let’s meet up again soon, yeah?).

Bringing it back to the business world, this fun little soirée analogy translates to the stages of Awareness (catching their eye) -> Consideration (the deeper chats and dances) -> Conversion (the “here’s my number, call me” moment). So, that’s the essence of a funnel — guiding folks from mere curiosity to a meaningful connection. Cool, right? 😊🥂

From ‘Hey There’ to ‘Let’s Do This!’ – The Power of Funnels

Okay, picture this: You’re single and on the dating scene. It’s fun, sure, but meeting someone new every single day for coffee? Whew! That’s a caffeine overload and a half, not to mention a massive time-suck.

Now, here’s where the beauty of funnels comes in. Instead of those one-on-one coffee dates (which, let’s be real, can be hit or miss), imagine throwing a big, buzzing bash where you’re the star. Everyone’s mingling, music’s playing, and the vibe? Electric.

The best part? You’re not running around trying to hold a conversation with each person individually. Instead, you’ve set the stage (literally) to share your story, your vibe, your brand. As the night unfolds, folks naturally gravitate towards what they’re interested in. Some might sign up for your newsletter (the digital version of giving you their number), others might straight-up decide they’re ready for what you’re offering (Jackpot!).

That, my friend, is the power of funnels. They’re like that epic party: a well-organized, flowing event that brings folks in, gets them jazzed about what you’re all about, and then? Helps them decide how involved they want to get. And the best part? This party? It’s running 24/7, even while you’re catching those Z’s. So, less daily grind, more… well, party time!

Real Talk: Funnels in Action 🚀

Now, I know what you’re thinking: “All this sounds great, but does it *actually* work?” Let me share a story from one of our clients.

Alright, let’s pull the curtain back a little and delve into some real-world magic. Ever met someone who’s just absolutely crushing it, but hits that frustrating plateau? Yep, even the best need a little boost sometimes.

Enter the scene, Kathy Goughenour. A powerhouse of a lady and a true advocate for empowering women. She’s the genius behind Expert VAs® and Virtual Experts®. While she had built her empire from scratch and touched the dazzling half-million mark, the climb to seven figures felt like scaling Everest without a map.

Hitting the Wall

When Kathy knocked on the doors of Virtual Marketing Experts, it wasn’t with the exuberance you’d expect. Instead, she felt tangled, trapped in a year-long contract with a marketing agency that wasn’t really pushing the needle for her. It’s like being in a dance where your partner’s steps just don’t match up with the rhythm. She knew her potential, but something was holding her back.

Sprinkling the Growth Magic

Kathy wasn’t one to settle. She had a vision – more impact, more growth, more opportunities to uplift and teach. So, together, we got our hands dirty and plotted a path to the top.

Fast forward a bit and Kathy isn’t just ruling; she’s absolutely reigning supreme.

🌟 Her revenue? Doubled skyrocketing from a cool 500K to a dazzling 1M.

🌟 Lead costs? Slashed in half, from $10-12 a pop to a mere $4-6.

🌟 Results from this one funnel: A smashing $225K in the bag.

With a guiding hand from Virtual Marketing Experts, Kathy’s empire isn’t just growing; it’s absolutely flourishing.

Thinking about building your own empire? Let’s get that conversation rolling. Dive into the magic of relationship marketing with a strategy call, and let’s map out your ascent to the top! 🚀👑