Imagine with me for a minute: You’re walking down the street and something catches your eye. Your feet start guiding you there, and you know you must discover more.
It’s a welcoming, charming storefront. There’s something about it that appeals to you. And, you must go in. As you enter, you love everything about it–the smell, the ambiance, and the organization of the products. And, because of that feeling, you decide to purchase from that business….and it becomes a personal favorite. It’s a store that, because of this experience, you’re sure to keep coming back.
That feeling–that connection–is established because that storefront captured your attention and gave you all the information you needed for you to decide to purchase the product and become a loyal customer.
Your website, in essence, is your storefront and provides that experience for your prospective customers.
Your website has the potential to establish a connection with every person who arrives on your Home Page. The colors, the images, the organization, and the messaging of your website all work together to draw customers in and entice them to want to discover more.
To connect with your ideal clients and make them loyal customers, make sure your website does the following:
Creates a Lasting Impression
Just like a storefront, your website is a potential customer’s first impression of your business. The images, colors, and organization are essential to drawing them in and allowing them to establish a connection with your business.
The appeal of your website creates intrigue. It calls potential clients to stay, explore, and, ultimately, purchase for your business.
Provides Quality Content
Your website is your opportunity to showcase your expertise. And, this will give you potential clients the confidence to purchase from you knowing that you indeed know what you’re talking about.
Further, your website helps you connect with your customers. It provides a story that communicates why you’ve developed your products and services to help others achieve the success they desire.
Establishes Accessibility
By nature, your website makes your business accessible to your ideal clients around the clock. They can explore and discover the value of your products or services on their own time.
However, your website must be more than that. Functionality is key.
Your website must be well-organized and easy to navigate. Finding out information about your products and services and how they help need to be front and center. Finding out how to contact you to ask questions is key.
And, you must be ready to respond to offer guidance and information about the products or services an individual client may need to reach their goals.
Now, I know that building a solid website is a task that can feel daunting. But, what if I told it, it doesn’t have to be?
Right now, I’m offering a website in a box–a DIY website design with tutorials–that will produce a beautiful, well-designed, and intriguing website for you to grow your business!
Want to know more? Contact me today to find out how easy creating your website (at a fraction of the price!) is to get your business set up for success.