The truth is, nothing can elicit a response quite like the right emotion. All you have to do is check out social media to confirm that!

The one thing marketers want most from their audience is a response. They want them to answer their calls to action. They want them to take action, to engage, to buy, or join or do something. And, the best way to do that is to evoke the right emotions that cause the right action to take place.

More Likely to Go Viral

  •  Any marketing message that evokes a strong emotional response is more likely to “go viral” than a bland message that doesn’t pull at any emotional strings. Think about an adorable animal and kids video or a tragic disaster, both evoke emotion, one good one bad. Unfortunately, the emotion most likely to be shared widely, however, is anger. You, of course, want to avoid that. 

More Engaging

  • When you get your audience to feel something strongly, the advertisement automatically becomes more engaging. When you have content that evokes an emotion then solves a problem, you have the Golden Ticket of emotional marketing! That is what causes them to take that action you are looking for.

More Useful

  • Most emotional content is going to prove to be more useful than content that isn’t as heartfelt. That is why knowing your audience, their likes, dislikes, and needs, allows you to create the content they will respond to. If you can highlight the benefits they will receive from the product or service and you’ll create a fan for life.

More Motivating

  • Elicit emotions like confidence or fear in your audience by using emotional triggers. Clearly promise to give them the thing they are looking for, more time, prettier hair, a happier life, whatever it is, and you’re going to motivate them to answer your CTA faster and easier than if you don’t use those emotional triggers.

More Compelling

  • Bringing emotions to your marketing messages will make every message more compelling to your audience. Again, the emotional triggers you create in your content will draw them in and they’re going to be more likely to hear or read your entire message, thus getting more of the information they need to make a buying decision and complete your CTA.

Better Branding

  • If you want your brand to represent a specific emotion, you can do that. Think about the brands you know and what emotions they elicit. Coke brings people together with a Coke and a smile, Amazon makes anything possible with next day delivery (and don’t act like you don’t know that one), Disney resorts are the happiest places on Earth, and so forth. What does your brand represent? What do you do to make their life or business better? That is what they want!

Science Says So

  • Many neuroscientists and psychologists are involved in marketing companies these days and are doing a lot of study into the power of emotional marketing. They say it works and science has the proof. Truly, do we need science to tell us that everyone is looking for the way to improve their life in some way, or get something new? I don’t think so, do you?

Demonstrates Passion

  • People want to be part of something special. We all want to find a way to improve our lives, businesses, etc. When you are able to show in your marketing messages the passion you have for your niche and for your customers, and show them what you can do to help, you can achieve more than you ever thought possible. 

 
In Conclusion

Using emotions helps all of us make choices in life; your audience is no different. Evoke the right emotions, and you can get your audience to do almost anything you want.

Provide a quality product or service that solves serious issues and problems for your audience, and you’ll cultivate a life-long customer due to the trust you’ll develop. 

 Ready to get started? We’re here to help. Schedule a 30-minute consultation call and we can help you discover your target markets’ emotions.

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