A sales funnel provides you a means to generate leads in an automated, repeatable way. Starting with the first introduction to your business, your sales funnel guides your leads through an automated funnel that builds a relationship with them as they get to know you and your brand. A successful sales funnel generates more revenue and scales the impact of your business.
To build a successful sales funnel, be sure to have the following three things in place:
Create Multiple Enticing Calls to Action
When you’re trying to generate new leads, you often have very little, if any, information about a prospective client. Therefore, it is challenging to determine a single Call to Action (CTA) that will resonate with prospective clients and entice them to interact with your brand.
However, by creating multiple Calls to Action, you can increase the probability of generating more engagement and interest in your brand. Additionally, multiple Calls to Action can help you gauge your prospective clients’ interests by determining which CTAs are more successful.
Customize Your Email Campaign
Creating a funnel that sends a differentiated email campaign based on where prospects are allows you to avoid a “one-size-fits-all” approach that often alienates potential clients. In any sales campaign, some clients need more time to warm up than others, and your funnel should reflect this reality.
With a sales funnel that lacks customization, you’re bound to lose a lot of people because there is a disconnect between them and your messaging. However, through a customized email campaign, you are much more likely to warm people to your brand and increase the probability that they will purchase from you.
A Strategy to Convert Leads
I liken this to dating: Starting with the introduction phase leading to the commitment phase, the process in which you convert your clients from cold to warm to purchase is essential to the growth of your business. To do this successfully, you must create an intentional strategy to take your leads through the process gradually gaining their trust and warming them to your products and services. Ultimately, your goal in guiding leads through this process is that they will purchase from you, experience the value of your product or service, and become loyal clients.
Ready to increase your revenue and scale your impact with a successful sales funnel? Contact me today; I’d love to help you leverage your business!
Did you hear some awesome ideas and want to learn more? Click HERE for more blog posts!