Show Notes

In the last couple of months I’ve heard the term The Era of the Creator a lot, so much so that I added it to my 2022 predictions episode. And I’ve had some questions about what the Era of the Creator is and how it’s really going to affect marketing in the coming year and beyond.

Today I’m going to jump right into it and give you some insights into what you need to know and do in order to be successful in The Era of the Creator.

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Hey there. Thanks for listening and welcome to the marketing matchmaker podcast. If you're looking to grow your business, increase your revenue and scale your impact all while staying true to who you are and the people you serve. This is the show for you. I'm Jennifer Tamborski, digital marketing strategists, fractional CMO, and founder of Virtual Marketing Experts. My team and I work with six and seven figure coaches, consultants, and online entrepreneurs who are tired of playing the guru game of one size fits all marketing. They're ready to create a business and marketing strategy that actually builds relationships with their ideal clients creates massive shifts in their business and rapidly increases their revenue. As your marketing matchmaker, I'm going to help you find the perfect marketing match for you. This show will teach you how to reach your ideal client, connect with your audience, build that perfect relationship and generate more revenue. All through a process I like to call dating your ideal client. Now let's go have some fun!

Welcome back to the Marketing Matchmaker. I don’t know about you but this time of the year has always been extra busy for me. This year in my business has really been focused on growth and more importantly growth for me as a business owner. So often we get bogged down in the day to day of the business that we forget that we should actually be spending our time on just the important things and allow our team to do the day to day tasks. 

 

For me that means leaning into the fact that I don’t have control of everything. That has been a hard concept for me to really get my head around. In fact I hit a big wall where I was just completely burned out. It came down to allowing my business to grow by stepping back and looking at what it is I should be focusing on, or keeping my hands in everything and choking the life out of my business. 

 

I’m choosing to step back and allow my business to flourish and scale. This may sound familiar to some of you, and if you’ve hit this point in your business I encourage you to take some time during this last month of the year and really assess what it is that you need to keep your hands in and what it is you can hand over to your team, and if you don’t have a team yet, it might be the time to look at who you want/need to add to your business right now in order to continue to grow. 

 

Wow that got heavy really quickly, which wasn’t my intention. Actually what I had wanted to chat about today is what people are calling the Era of the Creator and why you should care about it. That little rabbit hole, was actually my way of focusing on what it is in my business that I need to be a part of. 

 

As the face of my business, there are some things that I just can’t outsource. Most importantly it’s my content, which means this podcast and any videos that we create. Reality is, as business owners we get to choose who becomes the face of our business, and if that is us, we get to step up and actually do that job.

 

In the last couple of months I’ve heard the term The Era of the Creator a lot, so much so that I added it to my 2022 predictions episode. And I’ve had some questions about what the Era of the Creator is and how it’s really going to affect marketing in the coming year and beyond. So today I’m going to jump right into it and give you some insights into what you need to know and do in order to be successful in the Era of the Creator.

 

First, what is the Era of the creator? 

Basically it’s the advent of social media in general. YouTube really started this process a long time ago, so many people consume content on YouTube now that some of the younger generation never even watch TV. And people have made millions of dollars from their YouTube channels. In the last couple of years we’ve had the advent of Tik Tok and now IG Reels. 

 

Honestly at this point just about all of the social media apps have jumped on board with this concept. So now people are used to watching and getting information from the short videos we see on Instagram and Tik Tok.

 

This means people are now able to really create their own massively successful business by unleashing creativity. It really enables anyone to earn a living or build a brand around an audience.

 

What we have seen in the last year is social platforms really beginning to create more and more tools to help you - the creator - engage and interact with your audience on their platform. Let’s be perfectly honest here, ALL the social platforms want to keep their users on the platform and engaged with it. It’s how they make their money. However the benefit to you is that YOU are also able to create and engage with your audience.

 

What I really want to highlight is that if you’re wanting to grow your business online you need to start looking at yourself as a creator. In order to attract an audience and build your brand, which is the foundation of growing your business online, audiences lead to leads, which lead to sales. In order to really grow that following/audience you are going to have to be creating more engaging content and really showing up as the face of your business.

 

That’s going to mean creating more video content, Reels, Stories, Tik Tok. Really being creative with your content. This needs to be part of your 2022 strategy (and beyond) if you want to stand out, attract an audience, and continue to generate leads and sales.

 

Keep in mind that it’s not enough to just put random content out there and hope that it will connect, you really need to create a strategy of providing value to your audience and giving it to them in a way that makes it easy for them to digest and engage with. Honestly this whole area of the creator is exactly what the flirting stage of our Dating your ideal client is all about. 

 

Here’s the thing to keep in mind; you want to use these platforms and the creator aspects of them to build your audience. However in order to really create the income and impact you want to create, you’re going to want to own your audience and not just rent space on the platforms.

 

What does that mean exactly? You have to get your audience off of the platform so that you can control how, when, where, and what you are doing with them. The idea isn’t to ditch Facebook, Instagram, Youtube, Tik Tok ect. It’s to use them to your advantage and really be able to connect with your audience on multiple platforms and in multiple ways. While also connecting with on a more personal level via email.

 

How you go about moving them from Social and onto your email list are wide and varied options. If you haven’t had the chance to, listen to my last episode where we dove into 3 different types of funnels that are working right now. The goal is to move them off the platform at the least cost to you and then to nurture them through the Dating your ideal client process so that they are ready to make that commitment work with you. 

 

My question to you is, have you created that overall marketing strategy yet? What are your content plans for 2022? If you haven’t gotten that far, let’s hop on a call. Head over to YourMarketingMatchmaker.com and let’s discuss how we can help you to really grow your business, increase your revenue, and scale your impact.

Thank You for listening to the Marketing Matchmaker podcast. If you enjoyed this episode, I would love to hear your feedback. Please head over to iTunes and leave a review so we can hear from you. And if you are a coach, consultant, or online course creator who are looking to grow your business, increase your income, and scale your impact connect with me at yourmarketingmatchmaker.com. I look forward to hearing from you.