Show Notes

Funnels are an essential method to growing and scaling your business. Keep in mind that every funnel needs to have a purpose. No matter what type of business you have, you need a funnel to attract and convert your audience.

Lets discuss the top 3 funnels you want to have to attract your ideal clients.

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Hey there. Thanks for listening and welcome to the marketing matchmaker podcast. If you're looking to grow your business, increase your revenue and scale your impact all while staying true to who you are and the people you serve. This is the show for you. I'm Jennifer Tamborski, digital marketing strategists, fractional CMO, and founder of Virtual Marketing Experts. My team and I work with six and seven figure coaches, consultants, and online entrepreneurs who are tired of playing the guru game of one size fits all marketing. They're ready to create a business and marketing strategy that actually builds relationships with their ideal clients creates massive shifts in their business and rapidly increases their revenue. As your marketing matchmaker, I'm going to help you find the perfect marketing match for you. This show will teach you how to reach your ideal client, connect with your audience, build that perfect relationship and generate more revenue. All through a process I like to call dating your ideal client. Now let's go have some fun!

Welcome back to the Marketing Matchmaker. I hope you had a fantastic Thanksgiving, I know I did, it was amazing to take a few days and really focus on myself and my family. My daughter is home from college for the next few weeks and I’m just soaking up all the time I have with her before she heads back. 

 

Her leaving for college really established for me how fast time is flying by, I could swear she was just a toddler yesterday and then poof off she went and grew up on me. I think this is one of the reasons that I’m focusing more and more on how I can make more time in my day by creating effective automations. 

 

Reality is there is a hard way and an easy way to grow business. The hard way is the hustle and grind, don’t get me wrong, it is an important step when it comes to really getting your business off the ground and creating the profit you’ve always wanted. However I think there comes a time for every business owner that they want to 1. Create an easier way to move prospects from cold to warm to clients and 2. They want to scale faster than the hustle will allow. 

 

That my friends is where funnels come in.

 

I know I’ve spent some time chatting about the basic overview of what a funnel is (and what it isn’t) in previous episodes, which is why I wanted to take some time today to dive into some of the different types of funnels and the pros and cons of each. 

 

Let’s start with a bit of a review. In the simplest of terms a funnel is simply your customer journey. It is the way that you take your prospects through a cycle of getting to know you so that they are ready, willing and excited to buy from you. A funnel can be as simple or complex as you need them to be. 

 

There are a few things that you want to be very aware of when you’re creating your funnel. 1st always know the goal of your funnel. Not every funnel goal is to get clients. Now, sometimes it’s to build your email list so you can launch later, sometimes it’s to gather information from your ideal clients so you can create a new product or service. 

 

Most times it’s to get clients. 

 

Whatever your reason is, make sure you’re aware of that reason and create the funnel in a way that is going to help you to achieve your goal. I know I say this all the time, how can you know if your marketing is successful if you don’t have a goal to reach. 

 

OK, now let’s dive into 3 of my favorite types of funnels. 

 

I’m quite sure that we’ve all been through someone’s webinar funnel in the past. In fact I think webinars are the original digital marketing tactic. I know I’ve heard from some people in the past that webinars are dead.  I think Webinars and challenges (which I’m going to talk about in just a few minutes) got a bad rap last year, by the end of 2020 most people were burnt out from being on zoom. Which made Webinars & Challenges more, well, challenging. That being said, webinars are absolutely alive and they just keep working and are a super effective marketing strategy.

 

What is dead though is what is termed “Bro Marketing ''. You know what I’m talking about right? The low value, high pressure, sleazy marketing techniques that we’ve seen arise over the past few years. When creating your webinar you want to make sure you are truly providing value to your audience, in essence a webinar is a short training of some sort. 

 

When I say short I mean that in a very relative term. A webinar funnel can be as short as 15 minutes. Generally I wouldn’t suggest anyone have a webinar longer than 90 minutes. Right now the standard is about 45 minutes of teaching, and at that point you want to be starting your invitation and then be hitting your Q + A section at 60 minutes, which normally goes for around 15-20 minutes.

 

If your training is going to be longer than that 45 minute mark it might be better and more effective to turn this into a challenge.

 

A challenge in the simplest of terms is an extended training session. Generally it’s 3-5 days of 60-90 minute training sessions all designed to take your client from cold to warm to let me buy this right now. 

The benefits of doing a webinar

• You don’t need a ton of tech 
• You can convert it to evergreen, or use it in other content later
• boost your awareness and increase engagement
• Warming up your audience
• Creating a seamless process to a discover call
• Generating and nurturing new leads

How it works: you invite your audience to register for a paid or free challenge online event about a topic or pain point your ideal client is concerned with (whether paid or free is all going to depend on you, your audience and actually your competition). 

 

Reality is if your audience can go somewhere else and get the same training for free the question becomes why would they pay for your’s. So keep that in mind when deciding whether to offer a free challenge or a paid version.

 

Every day during the event you’re going to go live and present your training. These trainings are really designed for 2 objectives. 1st set you up as the authority and to give the audience mini tasks that will produce a quick win. These wins will help to show the participants a small piece of the amazingness that is your coaching or training. It’s designed to warm them up quickly so by the end of the training they are ready to jump on your offer. 

 

Keep in mind that you are absolutely teaching them something every day, and because the goal of a challenge is to generate sales calls (or applications, or sales) that every day you are seeding the audience with a little bit of what they could expect when working with you. 

 

The benefits of doing a launch: 

• Explode your email list even if you’re starting from scratch
• Building Trust & Authority in the short timeframe of your challenge
• Showcase your expertise and transform you into an overnight authority
• Seamlessly sell your paid offer without coming across like a sleazy used car salesman

This last funnel is really one of my favorites. I love the diversity of what you can do with it, and the information you can gather from people with it. And honestly it’s one of the most underrated marketing tools available to you. A quiz is incredibly effective at generating leads, engaging your audience and giving you information. 

 

A quiz helps people to become aware of your business and more importantly aware of the problem that your business can solve. And because you’re able to quantify the results you’re also able to segment your audience. 

 

What I mean by that is sometimes people come to you and they’re just not ready to work with you yet. Maybe they need to be at a certain point in their business or they need to be at a certain point in their journey before what you do can really help them. A quiz offers that information to you AND to them. 

 

We all know how impersonal the internet can be and the best way to really warm up your audience is to be able to speak directly to them where they are at, so you’re able to take them where you want them to go. 

 

Let’s take my client for example, we just finished building out her quiz. Her target audience are people who already have a business, but are struggling to get to 6 figures. So our quiz goes through the areas we know they need to have in place before they’re able to reach 6 figures. At the end of the quiz there are 2 result options. These 2 results allow us to segment the audience into which package she can help them with.

 

Quizzes are an excellent way to start segmenting your audience. You can set up segments for your quiz results and individual questions. Plus, integrating your email platform does all the segmenting automatically! The segments from your quiz are moved to your email platform, and you can begin nurturing the relationships with the people on those lists right away. 

 

Quizzes also teach people about themselves. 

 

So often we have blinders on to our own life and business, that we may not even know there is a problem, or what parts of the problem are the biggest issue for us. When you help people learn something new about themselves, you are able to establish yourself as the expert in their problem. Which makes it easier for you to also establish yourself as the best solution to fix your ideal client's problem.

 

Some of the benefits to using a quiz funnel:

• Grow your email list; 
• Everyone loves a quiz
• Segmentation of your audience
• Increases your understanding of your audience
• Helps you in retargeting

 

Funnels are an essential method to growing and scaling your business. Keep in mind that every funnel needs to have a purpose. No matter what type of business you have, you need a funnel to attract and convert your audience. 

 

The goal for a funnel is really to move people through the different stages of your sales process; to create an automated system that takes them from Introduction to Commitment. Funnels give you the ability to grow your business, increase your revenue and scale your impact.  

Thank You for listening to the Marketing Matchmaker podcast. If you enjoyed this episode, I would love to hear your feedback. Please head over to iTunes and leave a review so we can hear from you. And if you are a coach, consultant, or online course creator who are looking to grow your business, increase your income, and scale your impact connect with me at yourmarketingmatchmaker.com. I look forward to hearing from you.