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Show Notes

Dive into the revolutionary world of Artificial Intelligence with this week’s episode of Marketing Matchmaker! Ever wondered how Spotify seems to know just the right song to play next or how Netflix always has a movie up its sleeve that you’re bound to love? That’s the magic of AI, and guess what? It’s not reserved for tech giants alone. From chatbots to predictive analytics, AI is reshaping the marketing landscape, offering tools and insights that can propel your campaigns to unprecedented success. Join me and my guest Alexander De Ridder as we demystify the complexities of AI, share real-world success stories, and provide actionable steps to integrate this game-changing technology into your marketing strategy. Whether you’re an AI novice or a seasoned pro, this episode promises to spark innovation and elevate your marketing game. Don’t be left behind; let’s match you up with the future of marketing!

Contact Alexander De Ridder

Facebook Link: https://www.facebook.com/inkcoinc

Twitter Link: https://twitter.com/adridder and https://twitter.com/INK_4all

Website Link: https://inkforall.com/

Instagram Link: https://www.instagram.com/ink_4all/

Want to Work with Jennifer and her Virtual Marketing Experts Team?

Are you a coach, consultant, or online course creator who are looking to grow your business, increase your income, and scale your impact? Connect with me at YourMarketingMatchmaker.com I look forward to hearing from you.

Jennifer Tamborski 

Hey there. Welcome back to Marketing Matchmaker, I have to say I am super excited about today’s guest. Here’s the thing, we all know AI we all know, chat GPT and all of the things that are going on in the industry that is kind of turning everybody’s head upside down. And today I have Alexander de Ritter on. He’s the co founder, visionary and CTO of Inc, the world’s first AI powered content optimization software. Alexander crafts magical tools for web marketing. He is a smart creative, a builder of amazing things. He loves to study how and why humans and AI make decisions.

He was also the co founder, visionary and CTO at Edgy labs, LLC, a multimillion dollar marketing agency that served many Fortune 500 companies with an incredible team of experts in SEO, LG was acquired by compass dot URL in November of 2021. As a co founder, Alexander wears many hats as project manager, subject matter expert, chief strategist leader, Chief Technology Officer, officer, but most importantly, he remains the visionary and chief innovator. And I have to say, I am super excited about this episode, primarily Alexander, because AI is such a huge thing. But also I love talking to innovators. So you know, like, whenever someone ever asked me, Who would you talk to you if you talk to anyone on Earth, and it’s always those innovators, those people who do things differently? And think in a different way, which I think very much falls into line with who you are. So let’s get the get it out of the way. Let’s tell everybody about ink. What is it? What does it do? How does it help people and then we can dive into more? Other topics around AI.

Alexander De Ridder 

Yeah, first of all, well, what an introduction us missing is a loot and a to coin to your Witcher. like royalty here, thank you. Wow, all right. So um, so ink is basically a shrink for Google. Because it can figure out what Google wants and what it’s looking for in content and and helps to use that intelligence to make your content 540% more likely to rank page page one of Google surprise, give Google what it’s looking for and you get great results rewards you right? Yeah. So like, for example, our own site, we did a 16 week SEO campaign last year, and grew our site from 150,000 to 1.2 million visitors a month, in 16 weeks time. And then afterwards, we took a break, and we haven’t really posted much there. And now the site’s up to like 1.71 point 8 million visitors per month. And we have really have not posted in like, eight months, we’ve been more focused on dealing with all the traffic we have, nurturing them, you know, you go and sign up for HubSpot for 1.8 million marketable contacts per month and tell me how that goes.

Jennifer Tamborski 

Let’s let’s be honest, that’s, that’s an amazing return on the small investment that you actually make. Anyway, I did do my research, and I hopped on your website. And while I don’t necessarily understand all of it, I did understand enough that to realize that it could be very valuable, especially if what you have is things that see people are searching for.

Alexander De Ridder 

Yeah. But I’ll say this, Jennifer, the technology that we developed at Inc was born in enterprise. And I mean it I have to say in a way it’s unfortunate, but you’re you have this technology that you know is so powerful and you’re trying to see like who would be most benefiting from this technology? And I have to say and it’s just like it’s It may sound a little bit disappointing, but I don’t think the average consumer appreciates the power that Inc has or what you can do with it.

Jennifer Tamborski 

I probably agree with it because the average consumer, the average business owner, small business owner, doesn’t really understand.

Alexander De Ridder 

Right? So I’d say like, like the current pricing for Ink and what you could get out of it. It’s it’s absolutely like a joke like the value You can get out if you know how to use it. You know, if you’re just using AI casually, and you’re not planning to put a content silo and put 40 articles a month on your site or so forth, like, you know, just skip it, just do whatever, right? But if you’re like really serious about your SEO, and you’re not using it, oh, my God, you’re missing out. It’s just like, are you tired of paying too much for ads already. But look, the world has changed. And even web marketing is changing, and SEO is changing. And so we’re moving along with the times. Very, very honest and straightforward. AI is about to kill SAS.

Jennifer Tamborski 

I can see that. I mean, I’ve seen just in my own social media feed, I have a lot of people out there that’s turning the AI into SaaS, right, like they’re able to create SaaS for those that don’t know what SaaS means that software as a solution. So it’s it’s a service based product that that helps you create things. And there’s a there’s I’ve seen several of them that are like they hopped on that AI train fast and created new SaaS out of it.

Alexander De Ridder 

Yeah, but even I would say like, even the SaaS that are wrappers around AI, even they’re laying off people left and right now, right? So, um, here, here’s the thing, like, you need to, you need to realize that what your product does, is maybe one, two and three things, right? And it’s the combination of these these three things that unlocks the value that you have to offer. Right, right. But then you look at the chat GPT plugin store. And you’ve got one plugin that does that one thing, another plugin that does the other thing, and a third plugin that does that third thing. And all it is now is a prompt that makes these three services talk together and come to that conclusion. And there you go. There’s your SaaS, right?

So knowing that’s where we’re heading. The technology of optimization is what makes it unique. It’s like at the core of what we do, I mean, strip away keyword research, find other keyword research tools, strip away keyword content cluster tools, find there’s other tools that do that, strip away image generation find there’s other tools that do that strip away the AI writing GPT can do that what’s leftover that only Inc can do it’s that optimization that competitive intelligence, reverse engineering, what Google is looking for. Take the core of what makes you different, proprietary unique, your data, your process, take that core, and turn it into a plugin.

Because in the future, you have these AI assistants, orchestrators chat GPTs, Google assistants of the future, right, that are going to use and pay your company to solve that one problem that you’re uniquely good at. So I mean, you’re gonna have to disrupt yourself, if you want to stay relevant. And so we did that, with SEO that app. This your app is a chat GPT plugin, we were the first SEO plugin, and one of the first 40 or 60 plugins that were approved in the store. And we’ve got, I mean, we’ve got more daily active users on SEO app today than we ever had on Bing for all.

And that is that only right now check GPT Plus users are using it. So I don’t say SEO app is better. But it gives people something that they want. And this is going to be the same thing for your business, whether it’s an E commerce or information product or some intelligence product, you’re going to have to move with the times if you want to remain relevant. Otherwise, it’s going to be like I said, like, just everyone has the single interface, which is working with AI. And it’s I mean, you’re not going to have to go to chat GPT to use AI four years from now. It’s everywhere. Yeah, everywhere. So your computers, your phone as your Alexa or Siri, they’re gonna get smarter, and they’re gonna fill that role that void search engines too, their job is to find different products that they can pull in and give a great search experience. But it’s not going to look like a click anymore. It’s going to be an interaction. That how do you how do you do SEO in the future? So making sure that your brand, right, is the best optimized plugin tool skill, whatever that search engine assistant AI system can tap into.

Jennifer Tamborski 

Yeah, that’s, I mean, when when you or anyone else in the AI you Reverse says that they just get smarter. It just takes me to Terminator and the Matrix down those rabbit holes of…

Alexander De Ridder 

hey, Jennifer. I know kung fu

Jennifer Tamborski 

That being said, let’s talk about marketing and how to use these AI effectively in your marketing. Because right now, yes, eventually, there’s going to be a lot of people but it’s still pretty new. People don’t really know especially my audience, most of them are still in the baby infancy stage of I don’t even know what chat GPT is much less. Ai.

Alexander De Ridder 

All right. Let me paint the picture. A picture. You go into the beach and there’s this big sign say do not swim, riptides. Okay. Let me, let me first of all, make sure that sign is big enough and readable to all your audience? Everyone. Okay. We’re entering a phase of what I call hyper capitalism.

Jennifer Tamborski

Yeah.

Alexander De Ridder

And in hyper capitalism, just like regular capitalism. The value of a business and service is determined by supply and demand. And by how well you can stack up against your competition, right?

Jennifer Tamborski

Absolutely.

Alexander De Ridder

Because of AI. I want you to picture your direct competitor doing what you do. But with 10 times less cost.

Jennifer Tamborski 

Yeah

Alexander De Ridder 

Or,10 times less cost and 10 times better quality. Right? Picking pick and choose. I’m not here to debate its concept. We’re talking in abstract ways. Right? Right. envision this future with me, where you don’t change. But all your competitors become 10 times more efficient. What happens to your business?

Jennifer Tamborski 

You become obsolete. right?

Alexander De Ridder 

Right? And in hyper capitalism, what happens is that all your competitors are becoming 10 times more efficient. Right?

Jennifer Tamborski

Right.

Alexander De Ridder

And so it becomes a race to the bottom in some cases, and and all cases it becomes survival of the most adaptable. Yeah. And so like, this is this is your sign at the beach right now, if you’re listening to this podcast and heed the words of Jennifer. Right, so you don’t want to become obsolete. So that’s the warning sign. What does that look like? Well, I can tell you what it looks like, in the end, the biggest, most ambitious companies in America right now. Because I work with them every day. Right? There’s a new position in the C suite. Right? It’s the VP of AI, or the director of AI, or the AI coordinator, or the AI Response Team, whatever labels they put on it, right, right, Chief twits, no.

Now, this function is created to consolidate and oversee all the AI related initiatives for transforming an enterprise to what it is going to be a few years from now. Yeah. And so it does not matter. If you are fortune 100, or your or your startup, you have to assume that every single thing that every single person in your organization is doing, can be done 5,6,7,8,9,10 times more efficient with the help of AI. So you survey the available technologies.

If you’re a graphic designer, you figure out how AI can make you 10 times more efficient.

If you’re a coder, you figure out how AI can help you code better, faster, better, documented, more resilient, better use case testing everything.

If you are a manager, you figure out how to help in your presentation.

If you’re a marketing, you help to brainstorm marketing ideas faster, great social media campaigns faster, create SEO campaigns faster, optimize better for SEO.

If you’re in legal, you do legal review and testing not replacing you but augmenting and and in addition to your normal process, have a second pair of a eyes scan for potential things that you’ve missed. I mean, you use a grammar checker. What’s wrong with that? Does that replace the quality of your writing?

No, absolutely not. But it highlights almost every time and highlights some things that I’ve missed. Yeah, and that’s that’s the whole idea. So like your legal do that. Whatever process you can imagine, right in your business for humans involved Right now AI can probably help that human by a lot. Yeah. So that’s where you start. And so, you know, marketing is not going to be any exception. It’s going to be a rule.

Jennifer Tamborski 

Yeah. I mean AI right now for those that know how to use, it can help you like you. We were discussing creating content and creating social media posts and all of that stuff faster. And then it’s just your job to make sure that it’s consistent with your brand with who you’re trying to attract all of that kind of stuff, because Ai is not gonna be perfect, let’s be honest. It’s machine and it is ripping off all of the information on the internet’s who knows if it’s accurate or not, that my friends, is a big..

Alexander De Ridder 

I’ll just make a brief comment on this term ripping off, okay. So it’s a very interesting debate. And people are going to have different viewpoints on this. And I respect that, right. But fundamentally, an AI does not plagiarize. Now, there is there, there are cases where an AI potentially replicate someone’s work. Those are edge cases, we’re talking about zero point something percent of cases, it’s actually very rare. It is it is more similar to let’s say, you’re a painter. And let’s say in your studies in painting, you study the works of Picasso. And one day you become a painter yourself, and you’re a famous painter. Is it natural, that some of your work people are going to look at and say, I see some of Picasso’s influence in here, right?

Jennifer Tamborski

Absolutely. Yeah.

Alexander De Ridder

Why do you go to school, you study the work of other people. So your brain pattern machine can learn the patterns and what it learns what works and what doesn’t work from others. Now, the when we’re when we’re talking about people, learning from artists who are still alive, and you’re overly influenced by them, and you’re intentionally trying to imitate their style, you’re robbing them of livelihood, right? Right. If you’re dealing with, I don’t know, Mozart, or something, like maybe there’s some Mozart foundation in some German or Austrian family for like 15 generations that says my royalties, Yeah, who knows, right? But you know, you’re not harming Mozart at this point is become part of the collective knowledge of humanity.

And we’re gonna have to, it is a really difficult topic to grasp and even to grapple with. And it’s very well possible that my generation, and even the current generations alive may never come fully to terms with this. And it’s a yet unborn generation who’s going to fully welcome this and grapple with this, but we have a ownership relationship with information right now. We’re like, it’s mine. It’s mine my mine, mine, mine, mine. Whereas the future of AI is one of abundance.

And we can hypothetically envision a world where, you know, money doesn’t make a lot of sense anymore. And property doesn’t make as much sense anymore. Because everything is so abundant. Everything is just like there. And everyone alive today can objectively say like, your, the access you have today to things like modern healthcare and technology and food options in the survey, it’s better than the it’s better than the wealthiest Pharaoh ever had.

Jennifer Tamborski

Oh, absolutely.

Alexander De Ridder

You know, Pharaoh, would would move to this time and have your middle class life in a heartbeat. Right?

Jennifer Tamborski 

Yes, first world problems are a real thing.

Alexander De Ridder 

So this next evolution, right is gonna make it look like like, we’re all going to be Elon Musk, or Jeff Bezos, right? We’re gonna have more than we can ever imagine meeting. And so in a world like that, right? Saying, well, I thought of this particular idea, myself being influenced by X, Y, and Z. And therefore I own it. And nobody else can reuse my work to rethink and re put things together in their own way. It becomes philosophically like very hard to maintain that position such a world.

But what is true is that in the meantime, we still need to pay for our food, and we still need to keep the lights on. And in this transition, you can imagine that people will be displaced, there will be turmoil and so forth. So when we see these conversations happening online, it’s more coming from a place of what does this mean? What does this mean for me and my family? Right?

What is it like the, like the actors and the writers are about to be, you know, are feeling that in Hollywood, and yeah, are talking about that. And, you know, we have to have a great deal of compassion and empathy to these people. They are, they are being affected by these changes. And we have a great challenge ahead of us as a society to take this very, very seriously, and come up with new supporting systems that will allow this technology to work for the betterment of all people, not just the few.

Jennifer Tamborski 

So, I mean, that was a lot of philosophical discussion, which is fabulous. And I still want to bring it back to what the audience actually is looking for, and which is, pretty much everybody always, how does this help me? Right? How is this going to make my life better? How can I use this effectively, in my world in my business?

Alexander De Ridder 

Well, when I when I, when I really got my career started, when it really started going. I found myself quickly in a situation where I was working 60 hours a week. And, and then I picked up this book, and it’s like, everyone knows about it. It’s like the four hour workweek or something, right? Yeah. And I was like, That’s the life. You know, I want to do what I love. But then I also want to be free. And I want to be free to explore the world. And I want to be free to pursue hobbies and different interests and be creative, right. And so what does this all this AI technology mean for you?

Well, Tim Ferriss who wrote that book, is now a lot older than when he originally wrote that book. And on a podcast, he once said, it’s like, you know, I couldn’t write that book today. What would I know today? I wouldn’t believe what I say. I was young and overconfident. And, and yet, if I hadn’t wrote it, I wouldn’t be where I am today, because nobody would know my name.

Jennifer Tamborski

Right?

Alexander De Ridder

Right. But yeah, reality and ambition and so forth. There’s like, there’s nuance there. But here’s the thing. If there was ever a time where you could imagine living your best life, AI can help you make that possible. Because it is possible to augment and automate and improve the processes around your business or personal work life so much, that for the first time, that kind of life, like, or The Four Hour Workweek, it’s actually possible. In the next 10 years, we’re going to see the first you know, we’re going to see the first trillion dollar company run by three people.

Jennifer Tamborski 

I mean, that’s, I think, the amazing piece of this of using AI, effectively in your business, it can consolidate the amount of people that you’re outsourcing. That’s not to say you won’t still need employees or people to do things, and they can do it better, faster, and sometimes more creatively.

Alexander De Ridder 

Well, just do more. Yeah, how many problems are there that we haven’t had the, the human power behind, because we’re just too busy with other things mean? Well, while 60% of the population was farming, we weren’t doing cell or cancer, where it research. We’re busy farming.

Right now we’re busy writing boring unit tests and spell checking by hand and editing and just like, give the farmers their tractor spot. Three human potential for things that may be more meaningful, right? This is what we’re talking about. Yeah, people are gonna have jobs, it’s just going to be different things. The key thing is the speed at which this transition is happening is very fast.

Jennifer Tamborski

Yeah,

Alexander De Ridder

People are going to feel left behind by this and this is where we need to keep in mind but when you’re specifically talking about what it means for you, I would say like, what it means for you is potentially a way better quality of work way better quality of life.

Jennifer Tamborski 

Now, I agree wholeheartedly. Alexander, thank you so much for coming on to this episode. I think there’s been a lot of information that are our audience can grapple with here. For those of you that are looking to use AI, head over to Ink Inkforall.com and check that out. Also, your plugin for chat GPT What was that again?

Alexander De Ridder

SEOthatapp.

Jennifer Tamborski

Okay, so if you are looking for help head over and check out Alexander’s software’s I’m, I’m blown away with what he has and honestly with just the conversation we’ve had today, so, thank you so much for being here. And if you are looking to grow your business, increase your revenue, and scale your impact look into some AI. I bet you it’ll help.

OUTRO: Thank you for listening to the marketing matchmaker podcast. If you enjoyed this episode, I would love to hear your feedback. Please head over to Apple iTunes and leave a review so we can hear from you. And if you are a coach, consultant or online course creator who are looking to grow your business, increase your income and scale your impact. Connect with me at your marketing matchmaker.com I look forward to hearing from you.