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Show Notes

Feeling like you’ve plateaued? Aspiring to break free from the $100k/year mark and soar even higher? Dive into this episode designed for ambitious entrepreneurs hungry for the next level. Today, we’re diving deep into an essential topic that every entrepreneur faces on their journey: Investing in your business. And no, we’re not just talking about money; we’re exploring time, education, tools, and those leaps of faith that truly fuel explosive growth. Ready to see your business skyrocket? Let’s dive in!

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Are you a coach, consultant, or online course creator who are looking to grow your business, increase your income, and scale your impact? Connect with me at YourMarketingMatchmaker.com I look forward to hearing from you.

Jennifer:

Hey there, welcome back to Marketing Matchmaker. Today, we’re gonna dive into an essential topic that every business owner should focus on when it comes to growing and scaling their business. Especially as we start to grow beyond that 100k mark and into those half million and million dollar parks. Because it is something that if you don’t do and don’t do well, you’re going to end up tanking your business.

So today is all about investing in your business. And no, I don’t mean just money. I’m also talking about time, and education, tools, resources, and sometimes just those leaps of faith that really help you to fuel that huge growth when it comes to your business. So let’s dive into really investing in your business to take it from zero to a million and beyond.

So first and foremost, when we’re talking about investing in your business, I think we really want to focus on your mindset, investing in your mindset or creating an investment mindset around your business. I know a lot of business owners, especially when they’re first getting started have this idea of you have to do it all your own. And it’s a thought I think we often struggle to move out of when we start as a business owner, we’re really protective of our business because it’s almost like our baby. And sometimes we’re thinking, we’re the only ones that can make things happen right now. Or we’re the only ones that know what we’re doing when it comes to our business.

But is that really the truth?

Quite honestly, while starting solo might give you that initial push and sense of maybe control that you need, it’s merely the tip of the iceberg, there is so much more potential lying beneath the surface of your business just waiting to be uncovered. Think of it this way. A solo flight can be adventurous. But imagine how much farther and higher you could go with a co pilot or an entire crew supporting you. This is where the power of smart investments come into play, really propelling you from cruising along to soaring to new heights.

But to truly capitalize on that power, it all starts with adopting the right mount mindset. One that views every challenge as an opportunity, one that views every resource allocation, not as a draining expense, but as a powerful investment in your business. Whether it’s your time, your money, or your energy and passion, funneling them back into your business can yield on tolled dividends beyond your wildest dreams. It’s not just about spending, it’s about strategically investing in your future. And it’s about shifting your mindset.

So you’re looking at your business from the perspective of a business owner. A lot of business owners start their business from the perspective of an employee and they’re working a job. When you look at it from a business perspective, and you feed that business, it will return those investments in ways you can only imagine when you are reinvesting into your business, there comes a time when you’re going to want to invest in tools and technologies.

Because let’s be honest, it is the jetpack to really skyrocket your business. I mean, have you ever stopped to think about that old adage Time is money? It’s a saying that, let’s be honest, has been around for ever. And its relevance has never been more important than in today’s digital age. With all of the changes in technology, the line between time and money has become more and more intertwined, offering opportunities for businesses to harder how harness efficiencies like never before. I mean, imagine a world where repetitive mundane tasks are handled seamlessly in the background freeing up hours of your day. That’s the current time we’re living in.

In reality, tools, especially CRMs, email management funnels, pay traffic have revolutionized the way business owners operate. They get to automate tasks that once consumed 1000s of hours. So when you are manually emailing people on a repetitive basis, that’s normally a time that you can automate in some way.

With all of the advancements in Google, and Facebook, and LinkedIn, YouTube and every other platform out there, their analytics at our fingertips really allow us to understand from a micro level what marketing campaigns are doing, and how effective they are, ensuring that every dollar that we invest is well invested. The tools available today can really help you to boost your business, shooting rocketing forward at warp speed.

So if you ever find yourself manually entering data, or shifting through pile files of paper, or emailing the same email over and over again, or even manually setting up time on your calendar, remember that we’re in an era where technology can take on so much of the heavy lifting. So if you’re still doing tasks manually, if you’re still generating leads manually and emailing them manually, this is something that could be automated. Or it’s something that could be optimized so that you’re getting better quality leads, so that you’re not spending all of your time and leaving money on the table. By trying to do it all yourself. One of the things that I invest in, in my business always is education.

It really is the catalyst that has continued to help me grow my business, in this world of ever changing and evolving landscapes of business and marketing and technology. And everything that goes along with that. Trying to continue to do what didn’t work in the past over and over again, is the definition of insanity. There is an opportunity for you to continue to learn the new strategies that might be evolving today. The things that are effective, that is working right now. Because let’s be honest, especially in the marketing world, my friends, because that’s what marketing Matchmaker is all about.

The marketing world changes every day. So trying to adapt, a strategy that worked five or 10 years ago to 2023 is really a way to stagnate the growth of your business. This is precisely why it is important to continue to learn and to continue to educate yourself. Now I will also go beyond just the marketing field and say it is vitally important for you and your business to continue to adapt your mindset as well. personal growth and development can significantly impact the growth and development of your business.

Those pieces can help to merge into this cohesive unit of where you are knowledgeable about what’s going on. Or if you’re not, you’re reaching out to people who are to help you become knowledgeable about what’s going on, what platforms are working, what strategies are working, what business opportunities are there out there for you to continue to grow your business and move it beyond the small stage and start heading for that big stage to really grow and scale your business.

When we first start our business, we are often thinking that we have to do everything ourselves. I hit that earlier in this episode. When you want to scale, when you want to grow your business, it is incredibly important to delegate what you are not specifically experienced in. I mean, let’s be honest, I know you are an amazing coach, consultant, course creator, service provider, business owner. And you can’t be all things to everybody.

So let’s really dive into what it is that you do best, what it is that you want to focus on. And let everything else be delegated to those that are good at what it is that they do. Really hyper focusing in on where your skills lie in your business, and allowing others to come alongside you and partner with you and help you to grow to that next level. I promise you, it is a game changer in your business, and will really help you to explode to that news next level, just like in learning, and really understanding and knowledge about, let’s say, the digital marketing industry. If that is not your x area of expertise, it’s time to hire someone that can help you get there.

Because I promise you that delegating to the right team to the right people will help you to scale faster than you could ever imagine.

This last piece is really I think the area that is the scariest for most business and owners. It’s all about taking calculated risks. Let’s think about this. All of those business owners, the Steve Jobs of the worlds and the Mark Zuckerberg of the world and the all of them, the the Walmarts of the world, those business owners were willing to take risk, your level of risk aversion is directly related to the speed at which your business can grow.

The more you’re willing to take a risk, the faster you are able to grow. There’s this term calling fail, fail faster fought fail forward. It’s not about failing, it’s about trying something taking a risk understanding that it may or may not work for you. But when you take the risk, you are more likely to learn from it. And to be able to pivot. Or maybe when because you did take that risk. If you think about let’s say Facebook, Meta, Mark Zuckerberg, he took a huge risk taking that social media platform that was really designed to college for college students, and then amplifying it so that it became this almost piece of the world now for communication with everybody else. And then he took another risk by making it free. And then capitalizing on business owners who wanted to market into all of the people on his platform.

Those kinds of risks without knowing that there is a payoff, on the other hand, is really what helps you to grow and scale. A healthy dose of uncertainty. While venturing out into the unknown really allows you to grant launch groundbreaking products services solutions and explore untapped markets. I had a client once who came to me struggling with her audience with really dialing in and finding her audience. And it wasn’t so much that the audience that she was targeting didn’t buy it was that they took forever to buy. We’re talking sometimes one to two years.

When we sat down and started talking about really taking a risk and pivoting her audience and pivoting her message. She was able to have explosive growth in a very short period of time. It was a huge risk that she didn’t know if she would get an A return on and yet when she stepped into it and she took that risk.

She made $350,000 in less than three months because she was willing to take the risk. It’s all about investing in yourself, investing in your business.

Every business really started with a dream, I think. And by consistently and smartly investing in your business, you’re able to really elevate and grow your business. Really ensuring that you have a strong foundation of your marketing of your sales of your automations. Have all of those pieces of your business to help you grow that solid foundation. And that willingness to invest in your business is what’s going to help you grow your business, increase your income, and scale your impact.

Outro: Thank you for listening to the marketing matchmaker podcast.
If you enjoyed this episode, I would love to hear your feedback. Please head over to Apple iTunes and leave a review so we can hear from you. And if you are a coach, consultant or online course creator who are looking to grow your business, increase your income and scale your impact. And that put me at your marketing matchmaker.com I look forward to hearing from you.