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Show Notes

Are you looking to skyrocket your new funnel and bring in leads without spending a dime? Then don’t miss this episode! Join me as I discuss with Fritz how to strategically scale his business and get a higher return on all his investments. We’re going to break down the essential steps you need to take so that your business can increase its revenue and have a multiplying effect. It’s time for you to take control of your success and make impactful strides in the world of entrepreneurship. Together, we can help grow your business, increase your revenue and scales your impact. Tune in now – I guarantee it’ll be worth your time!

Connect with Michael Fritzius

Podcast: https://podcastify.me

Want to Work with Jennifer and her Virtual Marketing Experts Team?

Are you a coach, consultant, or online course creator who are looking to grow your business, increase your income, and scale your impact? Connect with me at YourMarketingMatchmaker.com I look forward to hearing from you.

Jennifer Tamborski 

Hey there. Welcome back to Marketing Matchmaker, if you haven’t been listening to my podcast recently, you may have missed the announcement of this new series that I’m doing for this quarter, and maybe even further on, depending on how this all plays out for everyone.

So I am diving into marketing strategies with entrepreneurs who are struggling with their marketing. And it’s really an opportunity for you to hear other people’s struggles in marketing, and also maybe how we can pivot and how we can correct things and maybe create opportunities for growth in my audiences, business and my guests business. So I’m super excited about this series.

Today. I have Michael. Okay, Michael, give me your last name because that…

Michael Fritzius

We should have practiced this…

Jennifer Tamborski

We should have practiced this before I hit record. Absolutely.

Michael Fritzius 

This is why go by Fritz. It’s Fritz-yous.

Jennifer Tamborski 

Awesome. Yeah. Fritz is a multi K Runner and has learned how to let life guide him and his family in some very interesting ventures along the way. One of these ventures and what we’re going to be diving into today is his full service podcasting agency, which, like, what better opportunity to dive into marketing than on a podcast, right?

This agency is designed to help business owners attract their ideal clients and have equally awesome conversations with them. Every day builds more resilience, and Fritz is standing strong in the chaos. I love that kind of bio. And I will also say, it doesn’t give you nearly enough credit for what you do. So let’s start there. Tell me what it is you actually do for people.

Michael Fritzius 

So you know how the phrase people buy from those they know, like, and trust. You’ve probably heard that before? What I do, yeah, yeah, at least a couple times, right? Yeah, well, the building the relationships is what leads to that buying decision. And I help people build relationships really quickly through conversation.

I just happen to use a podcast to bring about those conversations. So oh, well, we do a podcast to find he is really tapping into a lot of technology, a lot of psychology. But to get that the root of what’s to get at the root. I’m still here, of why buy people want to have a conversation with somebody else. And then we matchmake and help them get on the right show. Talk with the right people at the right time. And I’m gonna have to horse around with my camera here. I don’t know why it’s all of a sudden, we’ll keep talking. Is it okay, if I just horsing around with the camera? I’m here.

Jennifer Tamborski 

Let’s talk about that. Okay, so you’re building you’re helping other business owners build relationships through podcasting. So is your business. So when you talk about a full service podcasting agency, what does that mean? Like? What is it that you logistically do for people?

Michael Fritzius 

Well, it’s everything except the actual conversation. So yeah, most people when they think podcast, I think, oh, yeah, two people. It’s, you know, Jen and Fritz getting together and talking. And that’s, that’s part of it. You know, how did we meet? How did we decide, hey, I want to be on your podcast. How did I get scheduled? What do you do with the recording? How do you put intros, outros mid rolls commercials? How do you get it disseminated to social media, mailing list website, all that stuff? Where do you put the thing when you’re done? How do you search for the connections you’ve made on the podcast?

Like there’s so much more to podcasting than just hit the record button and start Jabber?

It’s like, what’s after that? How did you get here? What what are we doing that what we do is we systematize everything. And we set up just a real time feedback system where anytime a client says, you know, this is what’s working well, but this is what’s not working well. It’s like, Well, okay, let’s figure out how to solve that problem. Put a work item in there, we’ll get cracking. we strategize with people all the time. It’s very organic thing. People change. Podcasts are going to change as a result of that. But yeah, it’s everything. Except like, I know chat. GPT is of thing. That part yet, but

Jennifer Tamborski 

it’s coming a day. It might be there.

Michael Fritzius 

I thought. I thought about it. I was sitting at a red pool the other day and I’m like, what if I could tell jet chat GPT I’m like you You make up a conversation between two people and talk about whatever. And like that’s you could, I could, but I’m like, this is a rat hole. It’s not gonna sound great. I’m just gonna skip it. It was like, five minute experiment. I’m like now 10 years from now. 10 years from now? Yeah. That’s a scary they’re coming to take our jobs.

Jennifer Tamborski 

I you know, I look at it from this way, I don’t think you will ever replace humans when it comes to this kind of thing. Because there is something about a human connection when it comes to creating content. Chat, GBT or any of the other AI platforms out there are great to give you a starting point to jump off from, but it really is that human kind of like diving in there and making that making it have feelings, right? Because AI yet does not have feelings, right? They’re just regurgitating information. So Right? That’s a whole other tangent, we can go down.

So when it comes to marketing your business, what have you been doing to do that? Like, what is what have you been doing to to get yourself out there and market and and kind of grow leads into your business?

Michael Fritzius 

Sure. Well, from the beginning, it was a lot of word of mouth. Like I would go to networking meetings and say, Hey, I’m friends, on the podcast guy, I run a full service podcast agency and be able to talk with people in a group, sometimes I’ll present on the topic, a lot of times it comes from having one to one conversations like this. But more recently, and I haven’t done this just yet, like my first webinars going to be this coming Wednesday. So I should probably write it is. I should probably get it flushed out before that day. Get it done. No, I’m horsing around with you.

Jennifer Tamborski 

It’s like, No, I was Yeah. do you have people? How are you getting people to sign up for it?

Michael Fritzius 

Oh, so I have, I’ve set up a thing on the website at podcast to phi.me, where if you scroll down just a little bit, it’s right below the fold. There’s a red section, and it’s like Webinar Wednesday, and it says what it’s all about. And if you want to join, then drop in your information. And they get to peek into where they can schedule. I just did that because I didn’t want a bunch of bots grabbing spots on my calendar.

And usually they stop after they, you know, put it in the first message here, you want some sexy pictures, click here. It’s like, well, I don’t want them getting on my calendar. Right. But that’s the way I fill it.

And then I also borrow some tactics from what I do with actual podcasting is, hey, by the way, like, I’ll have Calendly set up that it sends a message out 72 hours before the event. Hey, I know we got the event coming up in a few days, I wanted to real quick see if you knew other people that might want to come and I put templated names in there and stuff like that. And the end goal is I just want them to forward it straight to that person. It’s got all the information about what this thing is. So that a person that’s doing. So just to make it super easy to you know, because if every every person that signed up is like, Yeah, I know, three or four people, or I can’t make it.

But I know two other people that would love to make it then it just grows like we do for podcasting. Yeah.

Jennifer Tamborski 

Yeah, I mean, I think that’s a great starting point. But my question is, so a webinar to cold traffic where people don’t know you has about a 10 to 20% show up rate. So about 10 to 20% of the people that sign up, show up. And then from there, you have about a one to 3% conversion rate. So they’re going to take the next step of whatever you’re doing on the webinar. So my question is, is how many people have you got to sign up for the webinar? And how are you getting? How are you getting those initial people to sign up?

Michael Fritzius 

Oh, the initial people are ones that I do know. So I do a lot with email automation, like I have tools that I’ve written where I’m able to email people, not like blast, not 1000s of emails a day. But based on certain criteria. It’s like, I need to send this person this email, this persona. And then with that person, there’s like 17, or 1825 are the people that will also fit.

So they each get an individual email, which the conversion rate for those is huge. That’s they they respond because they’re like, hey, it’s from friends. Well, it is. I took the time to write something that identified you as a potential person, and I want to send you this email. So a lot of times they’ll say, Yeah, I want to make it or I can’t make it and it’s okay, so just go ahead and register and I’ll send you the recording when it’s done.

But They’re in the ecosystem. They’re at least expressing interest. So at the start yet, as people that I know, and eventually, by virtue of the fact that, yeah, I’m asking them to send emails out to people that I don’t know, but that they know, they’re like second degree people for me, they’ll show up because A, they’ve got an interest in learning about a podcasting and be a person that I know knows them.

So that should boost the conversion rate. But so far, I’ve got 20 people signed up, the first one is going to be 10 Max. And then the future ones are set to 100. They’re the people that I got this advice from, they’re like, turn it all the way up. And I’m like, okay, yeah. Hey, worst case, if my internet pumps out, at least zoom still gonna record? I’ll just be talking to myself for a little bit, and then I’ll still send you the recording. Yeah, so

Jennifer Tamborski 

yeah, I mean, I think technology wise, that’s, you know, all Well, I think it’s a great start to, since it’s your first webinar, or getting a couple of people on. And if we’re talking about doing something consistently, right, if you’re gonna do like, if it’s Webinar Wednesday, and you’re gonna do it every Wednesday, or even just one Wednesday, a month, right, where you’re trying to do a webinar, you’re gonna burn out your email list pretty quick, right to because they’re, they’re gonna right now, like, I had you fill out a form, before we hopped on a call, you have about 1000 people on your email list, which is great to start, that’s a, that’s a fantastic size to start with. Because they are people who know like, and trust you, right? They’re already people you bring in, but at some point, it’s going to kind of they’re gonna stop showing up. Right? So we need to, we need to think about how we’re going to, from there continue to bring people into that ecosystem?

How are you going to market this webinar? So a couple of questions, one, is this webinar, like, is it designed to sell from the stage right, you’re going to sell your your high ticket packages through this webinar? Or is this more of a training to build that kind of know, like, and trust.

Michael Fritzius 

It’s not meant to sell the high ticket services. It’s meant to get people from being spectators to stepping into the bronze level. The bronze level for me is, let’s set up a strategy session. It’s a paid session, but it’s a one hour session for $250. You know, not everybody is going to get into be liked by George, I’m going to start a podcast right now, it’s probably not going to happen. I mean, it’d be cool if it did. But realistically, that’s not the goal.

I just want to invite the highest number of people into my ecosystem at once. And I’m pretty good at podcasting. I mean, I’ve recorded more than 400 episodes, I love doing it. And even if somebody never becomes a client, they’re sending people my way, or I’m sending people their way. They’re part of the network. And I’m in touch with probably 70 to 80% of the people that I’ve interviewed over the last three years. So awesome. That’s a pretty cool network. Yeah, portion of that 1000 people that I mentioned, when I filled out the form, that’s a lot of podcast guests in there.

Jennifer Tamborski 

So one of the things because I know, we’ve talked and you’re not quite ready for ads at this stage, which is cool. However, what we could look at is more like affiliate marketing, right? Talking about this kind of thing. So looking at people that have a larger audience than you do, and creating some kind of email marketing campaign for them to send out to their audience, right. So that means obviously, creating the email form just like you, you, you were talking about earlier, you’re really great at creating emails and inviting people.

So creating that, and finding those people that you can connect with in order to to create to be able to get into their their audience. I know we met networking. So I know you have a large network. And all of those people that you’ve already interviewed, also have a large network. I’m sure. It may be time to tap into connecting with them specifically and asking if you can, even if you provide them the email, would they be willing to invite their audience?

Not to this one, because there’s only 10 slots available, but to your next one where you have at least 100 spots available in the webinar itself? Seeing how many of them you can. We’ll step into that and allow you to tap into their audience.

Michael Fritzius 

Beautiful, beautiful, I do have an affiliate program. It’s just I guess I haven’t leveraged did it because I didn’t quite know what to do. Like there’s, you know this as an entrepreneur, sometimes there’s hesitation because it’s like, well, I’ve got a measure of energy and a certain amount of time. And if I spend this time and energy on this, and it turns out not to be the right thing, it’s like, no time is a waste, because at least you learn something. And it’s like, well, I’d rather I’d rather have done the right thing.

Yeah. And so if I’m looking at this, and it’s like, well, I’ve got this affiliate plugin, and I’ve got this, and I’ve got that I’ve got that. It’s like, I’ve got all these different knobs and buttons. It’s like, where we polish what do we, you know? Yeah. What are the affiliate marketing is a thing I can leverage the heck out of that is affiliate in easy

Jennifer Tamborski 

Yeah, it is a thing. And it’s an, it’s actually a fabulous thing. Because like, when we were talking a little earlier, and you were saying, you know, those people know people, and you’re kind of that secondary, you know, know, like, and trust kind of thing to someone that knows, likes trust, they like, that’s a whole lot of word salad.

Anyway. Anyway, so being connected to somebody that somebody else already is interested in, and trust allows you to borrow their trust from their audience. Affiliate marketing can work really well, when you’re first getting started. And you don’t have the budget to put into things like paid traffic, where it’s cold audiences.

So I would suggest sitting down crafting out a really cool introduction letter that introduces you, you know, like, you know, hey, Jennifer, I would love for you to send this, if you’re open to it, I’d love to invite your audience to this webinar that I have, this is all the information about the webinar, what they’re going to benefit from the webinar, why they would want to attend the webinar, you know, you’re welcome to attend if you’d like. And if anyone through your link signs up for the webinar, and means on,

I do have an affiliate commission available.

Which will incentivize the people like if someone has 10,000 people on their email list, and let’s say just 1% of them sign up for your webinar, and only one of them, it’s still, what did it cost them, it didn’t cost them a thing to send out that email, and they may make 250 bucks or whatever the commission is. So it’s definitely, as long as you set that email in terms of value to their audience and value to them, they’re more likely to step into that.

And then you also need to provide the copy to them that says, and here are the emails you can send out, you’re welcome to modify them or, you know, adjust them to to you. But I wanted to make it easy for you. And, you know, kind of provide them with some announcement emails to their list so that they can, you know, join yours. Affiliate marketing can be a really great way to step into tapping into larger cold markets, without stepping into like, pay traffic.

Michael Fritzius 

Okay, I like that. I like free stuff. I like spending money on things. But I also like being really, really ingenious about the approach. And I know I’ve got, I’ve probably got a little bit of an edge over some other people that are facing the same thing, because I’m a huge automation nerd, I don’t know, if you notice about me, but I came out of that space. Like I used to have a company called arch DevOps where I would come in, and I would put business process automation in place for big love. Yeah, and it’s like, when you leave that sector, it’s like, it’s still in my brain, it’s out. It’s like, we’re just gonna smooth this part out. It’s like, if you don’t pay your, your student loan, they just like suck the knowledge out of your head. It’s like, I don’t know how to calculus anymore. That you take it with you in here forever. But you don’t want to sit down and write out tools and scripts and scrapers and things like that. It’s like, I’m able to do some things that not everybody else can do. And I keep forgetting that. Yeah, forgetting things that we think are mundane. Other people are like surely moly, I can’t believe you did, what?

Jennifer Tamborski 

That’s the biggest thing. I think every business owner and entrepreneur gets to realize I it took me years. The reason it took me so long to launch this podcast in to begin with, because I’ve been in business for like 18 years now. And I didn’t watch this podcast is only three years old. It took me that long because I was like everybody knows this stuff. Like they just why don’t they know This step, and that’s exactly it. Not everybody knows what we know.

Yeah. But I think, yeah, every business owner out there has that feeling. And when they step into what it is that they excel at better than anything else, that’s when their business really starts to skyrocket. Yep. So, so yeah, own the process, own helping them set up those processes, I would be very strategic about who you invite this first time around. Because if you only have 100 seats in a webinar, we want to see, you know, when you’re inviting people that have lists of five and 10,000, if you invite too many, and they can’t join the webinar, then they lose trust in you, right, so.

So just be very strategic about who you’re doing this the first time. And it’s something you can do multiple times, right. Like, a, you know, if you have, I think you said you had 400 podcasts. So if you have, you know, 300 some odd people pick five, this first time to do it with the five that you think have the largest email lists, and tap them first. And then you can pick five more later. And you can go back to those five another time, some other time, but just kind of rotate through. So that you, again, aren’t burning out your resources.

Before, you know you get there for you get to that, that point of being able to step into completely cold audiences and run traffic and, and get ads going, and all of that kind of stuff.

Michael Fritzius 

Beautiful. You’re really getting the Brain Juice going here is a good thing. That’s a good thing. I’ve got my Trello board in front of me because I’m like, banging out action items, like 15 minutes, build a campaign 15 minutes data, and I’m like, my VA is gonna be like, Dude, I cannot get all of this crap on your stop putting things on. I just gotta get it out, you know. But this is really cool. This is really cool. I could I could execute on this.

Jennifer Tamborski 

Yeah.

Michael Fritzius 

Yeah, well, you’ve probably felt this before. When something when when somebody tells you what sounds like a complex idea. And your brain just goes by God that could work. And it just tears it up into small pieces. And it’s like, my brain used to not do that. I was just telling somebody yesterday, I said, if you’d met me five years ago, oh, you would have been like, how the heck is this guy gonna run a business? When he is so processed? of burgers? It’s ridiculous. Like, I would tell people, oh, the process. I know my way around. Don’t tell me.

I was more like, I’m going to be a nerd that thinks in the right brain like, unicorn. Right. But it’s like, when when you start thinking in terms of process, it makes a lot of sense. It makes a lot of sense. This makes sense. Jen, I can do this. And do this. And then can I tell you when I’ve done it?

Jennifer Tamborski 

Yes, absolutely. I want it. Not only do I want you to tell me when you’ve done it, I want to tell you, I want you to tell me what the success was on the other side of things. Because I think this is a fabulous way to really, you’ve kind of created a bank of affiliate marketers for you are ready by spending the last couple of years interviewing people and making relationships and connections. And it’s a way to really like scale your business in a quick way by just leveraging somebody else’s audience.

Michael Fritzius 

Right. And I think to like some of the resistance that I know I’ve experienced, is something I kind of hear bits and pieces of when I talk with other entrepreneurs, it’s like, I can borrow other people’s audiences, like they spent their blood sweat and tears building that and it’s like, it’s not like you’re stealing their customers like, you know, don’t

Jennifer Tamborski 

You’re not going to another podcast agency and ask to use their audience. That’s a no, exactly. You’re simply going to go to other business owners who have a similar audience who have an audience that would be attracted to doing a podcast or something like that. Oftentimes, we call them power partners, like alumni networking, we call them power partners. They’re the people who are in front of our audience more often, but they don’t do what we do. Sometimes in my space, that can just be other marketers, right?

Like, I don’t do organic social media. I do pay traffic. So one of my best referral partners are people who do organic social media. Sometimes it’s actually other paid ad strategists that will send funnels to me because they don’t do funnels. I do both. And I’m fine with doing the funnel and sending them back to their paid ad strategist, right. So it’s just knowing your market and knowing who else is in front of your ideal clients.

Michael Fritzius 

Cool. Very cool. Brain is full. I know we’ve got 45 minutes, I know we got 45 minutes, but my brain is full.

Jennifer Tamborski 

It’s no, that’s awesome, I am glad your brain is full and that I’ve actually kind of filled it up for you. So you can you can take something actionable away from it. The whole point of this series is that the people I connect with can take something actionable away from the podcast itself.

And so yes, I would love to know your story, because I’d love to share it with the audience when you’re successful when this strategy actually plays out, you know, in a positive way. So, yes, let me know when it’s done. And let me know your results.

Michael Fritzius 

Awesome. I will do that. I mean, I gotta measure stuff, I gotta measure it. Ugh.

Jennifer Tamborski 

Yes, my friend is the biggest thing data for every person out there. Please measure your marketing efforts. And I don’t care if your marketing efforts are networking. And that’s all you’re doing. Measure which networking groups are productive. Because if you’re out there networking with a million networking groups, and don’t know which ones are productive, you’re just wasting your time. Right? Yes, or, you know, I do most of my networking online.

Michael Fritzius 

There’s a couple here in St. Louis, that I’m like, I’m there, I’m gonna go to this one. But the vast majority is like it’s on Zoom, I had a buddy of mine who is super, super detailed. Like he showed me an Excel spreadsheet. He’s like, look at this Excel spreadsheet. He’s like, these are the different BNI groups that I go to. And here’s how much it costs in gas and mileage and wear and tear. And I’m like, Dude, that I mean,

Jennifer Tamborski 

That’s kind of, right. Yeah. That that’s kind of the part that’s kind of the things that you’re measuring. Because it’s not just time it is, you know, if you are going networking outside of the house, it’s wear and tear on your it’s also lack, what time have you lost actually working in your business or connecting with potential clients, there’s a whole lot of things.

When it comes to your marketing, measuring what you do is the most important thing, because even with this affiliate, you do five people, you get results from those five people, that tells you whether or not you should go back to them later. Or if it’s not a great market for you to hit, right? Because if you know your affiliates, audience in some respect, which if you’ve entered them or interviewed them on a podcast I would imagine you do, then you can also start to determine whether or not their ideal client is your ideal client.

And so you can start narrowing down from there as well. So yeah, always measure, measure, get the data, look at it, adjust from there.

Michael Fritzius 

Beautiful. I’m excited. This is a really good conversation to have at the end of the week. It’s been kind of a it’s been a challenging week. A challenging week. I know I have to font a little bit because I’m on your show. And it’s like, well, you know, I’m not going to track my through your house. But well, you get and I mean, you’re a business owner, too. It’s like there’s it just it’s a roller coaster, but this is really good. This gives me something to do next week. Today, too.

Jennifer Tamborski 

Yeah, I’m glad I’m so glad this was helpful for you for it’s okay. So I will let you go off into your merry land of processes and getting all of this setup. And for those of you that are out there in the audience, if you are interested in doing a strategy session on Marketing Matchmaker, head over to your marketing matchmaker.com and fill out the application form there. I would love to have you on love to interview you and maybe we can spill your brain like we did Fritz’ in the meantime make sure that you are tracking your data because that’s going to be the best way for you to grow your business, increase your revenue and scale your impact. And I will see you all on the next episode.

OUTRO: Thank you for listening to the marketing matchmaker podcast. If you enjoyed this episode, I would love to hear your feedback. Please head over to Apple iTunes and leave a review so we can hear from you. And if you are a coach, consultant or online course creator who are looking to grow your business, increase your income and scale your impact. Connect with me at your marketing matchmaker.com I look forward to hearing from you.