Getting to this point means that you’re bringing in leads and building lasting relationships with your potential clients. Through effective messaging, your ideal clients know who you are, what you do, and how you can help them.
Now it’s time to sell to them. In the Commitment Phase, you ask your ideal clients to commit to buying your product or service.
As business owners, we want to make an impact and improve people’s lives, and the Commitment phase is where you get to do this. So, naturally, this is typically everyone’s favorite phase. You’re helping people solve their problems and reach their potential while generating success in your business.
But, to make this phase effective, you must invest in the Introduction Phase, the Flirting Phase, and the Dating Phase first.
Too often, I see coaches start with the Commitment stage, and it turns out to be a huge mistake. If you’re a coach selling a high ticket item, you need the first three steps before you get to this point.
Consider this scenario: You walk into a bar and see the most beautiful person you’ve ever seen. This person ticks every box for you. What do you do?
Do you immediately walk up to them and ask them to marry you? No! Not only is that creepy, but it wouldn’t work. In order to commit to marriage, there needs to be an introduction, some flirtation to establish interest, and some time to get to know you before making that commitment.
In your business, would it be beneficial to ask someone you’ve never met and has no idea who you are to give you money or trust you? Just like in dating, this isn’t effective. Your ideal client needs time. Time to get to know who you are, what you do, what your values are, and how you can help them before committing to giving you money in exchange for a product or service.
This is why the Introduction, Flirting, and Dating phases of the marketing process are so important. These phases allow your clients to get to know you and establish trust before they are asked to commit.
Investing time into generating leads and establishing know, like, and trust with your ideal clients allows you to leverage those relationships and sell to them in the Commitment phase.
How do you leverage your leads and relationships in the Commitment Phase?
You retarget your leads based on their actions. How people engage within your funnel will determine how they’ll respond in the commitment phase. And, you can make adjustments as needed to generate sales.
Based on a customer’s actions, you can retarget your audience to either sell to them or spend more time nurturing their relationship with your brand.
For example, if you have a webinar funnel, your audience has two options–they either watch the webinar or they don’t. If they watch your webinar, then you’ll pitch a sale. But, if they don’t watch the webinar, you’ll want to engage them with messaging that explains how your webinar will help them.
You can use this retargeting approach throughout the Commitment Phase. Let’s say a potential client watched your webinar but didn’t purchase. You can then send them testimonials, case studies, and additional nurturing emails explaining how your product or service will help them solve their problem.
The Commitment Phase allows you to differentiate your messaging based on customers’ actions to speak to their specific needs, wants, and desires. In doing so, you will continue to build relationships and establishing trust while boosting your sales and truly helping people.
For more information about how to optimize your Commitment phase to drive your sales, contact me today!
For more information about Dating Your Ideal Client and more, check out my Marketing Matchmaker podcast!