Commiment

In previous emails we’ve delved deep into The Introduction Phase, The Connection Phase, and the Dating Phase. If you’ve missed those blogs, be sure to check them out.

Step four is the stage that every business owner wants to get to. This is the stage where people are buying your product! As business owners, we want that commitment.

Step four is the commitment phase.

What is the commitment phase of digital marketing? Just like in dating, there comes a point when you are going to step into a commitment with someone else. In business, this is the point where your clients make the commitment to make a purchase from you. It tells you that your hard work is paying off, people are connecting with your messaging, you’ve built trust, and now they understand that your product or service is something that really can help them.

Why is it essential to your digital marketing plan? Whether your client purchases your micro offer or that high-ticket course or program you’ve created, the commitment phase is essential to the growth of your business. For some clients, they like to start small with your micro-offer before making a big commitment, and that’s perfectly fine.

Why? Here’s the secret: When someone buys something from you once, they are more likely to buy something from you again. Therefore, if you can get them to start spending money with you, it will be easier to get them to continue spending money with you.

How do you implement step four of digital marketing?
Use these tips to encourage people to commit:

• Fine-tune your sales funnel: Depending on your target market, your sales funnel may need to vary in length. For some target markets, this may be a short window like a one- to two-day window from the time they’ve met you until the time they buy from you. However, some may need more time to commit to buying from you. As a business owner, you need to be in tune with those levels of comfortability of your ideal client.
• Set realistic expectations: Spend time to really understand your close rate. For example, if for every five people you talk to, one buys represents your close rate. It’s important that you understand this to keep realistic expectations for yourself. This not only keeps you moving forward in your business, but it also provides you information to market better to generate commitment from your ideal clients.
• Customer Journey: Create a seamless customer journey–the way that you build know, trust, and like–that takes your customer’s through a sales funnel that leads them to commit to buying from you.

Remember that marketing always works, but the amount of time it takes to work is different for each business owner. Your sales cycle may be different than another business owner’s and that’s perfectly normal.