Picture this. You hop onto a meeting with your marketing team ready to strategize. But, when he or she begins speaking, it’s like they’re talking a whole other language! [...]
Episode 23 - Speaking Greek or Marketing Terminology Show Notes CTR, Trip Wire, CPC, Core Offer... Open Rate 😵 Have you ever spoken to a marketer and [...]
Episode 22 - Are You Killing Your Business with New Ideas Show Notes We’re chatting about the one mistake that I see so many coaches make, especially [...]
Just like relationships, your marketing is only as strong as your foundation. If you’ve read Dating Your Ideal Client or listened to my Marketing Matchmaker podcast, you know that [...]
Episode 21 - Tracking Your Entire Customer Journey Show Notes One essential part of your foundation is your customer journey, this is all about designing the path [...]
Successful companies take time to build. Most of the time, there’s no easy path. And, if you look at the history of a company deemed successful, you’ll find that there [...]
Episode 20 - System and Process Design to Scale Show Notes Jennifer is joined by business strategist Dave Baldwin for a discussions on avoiding pitfalls small businesses [...]
I see it too often: Coaches, consultants, and online course creators are fed up with their marketing. And, usually, it boils down to one problem. They’ve spents inordinate amounts [...]
Episode 19 - Customizing YOUR Marketing To YOUR Ideal Client Show Notes Your marketing strategy needs to build excitement around your brand and really dive into what [...]
Your marketing strategy relies on communicating the benefit of your product or service in a way that will relate to your target audience. This requires you to boast of your [...]
