Are You Guilty Of Bad Email Content? Maybe You Should Hire A Copywriter.
You put your heart and soul into creating a product. It has launched.
You’ve marketed it diligently, using social media, article marketing, guest blogging – all the tricks.
You’ve also created a follow-up email sequence. But it’s not working.
The sales you had hoped for haven’t materialized. They have done no more than just trickled in.
What has happened? What have you done wrong?
Here is a list of some common problems:
- Your content is great – but it’s not content that your unique subscriber or customer will relate to and pull out their credit card. In other words, you
skipped the research stage. The content is not targeted to that subscriber who downloaded your free, but useless-to-her, special report. She is not interested enough to buy your product. - Your subject line simply doesn’t intrigue her enough into opening your email, or it doesn’t speak to her deepest need. You have missed the mark on what is going to excite her enough to buy.
- You’ve outsourced your follow up to someone who isn’t handling things as you would. If you do outsource, you need to direct the process enough that your
customers feel as if the contact is coming from you, and that is with keeping to your brand and communication style.
If things are not going as you hoped, what do you do?
Well, now that you are getting busier, perhaps it is time to consider hiring a Copywriter to write your follow-up emails. No matter what stage of your business you are in, it is always good to hire someone who is professional and specializes in quality content that you are looking for.
I know, most entrepreneurs want to be connected to the audience and to be genuine. Shouldn’t these emails be your voice? Your thoughts? Some even feel it is dishonest to not create the emails personally.
The thing is, a good Copywriter can help you to say what you want in your voice, in some cases, better than you can say them yourself! Many people don’t like to write copy, to some it’s like going to the dentist, yuck. You may find too, that you are not good at it either. It is ok, we all are not great at everything, how could we be?
Look, as email Copywriters, they know the drill. They understand exactly what an email sequence is intended to do, convert. Plus, they learn about your target market and they can deliver a great set of emails that will do just that.
More Like You Than You?
I know, how can someone be more like you than you? Well, good Copywriters will study your writing style. Through emails, blogs anything you may have
written. They will likely have a questionnaire for you to complete to learn more about you and what matters to you. They will talk to you to get an idea of how you speak, are you formal or casual? Do you tell jokes or is it all business? She will use all of what she learns to find your voice.
They will look over the product, course, or service that you offer, understand all about it and then talk to you about what you feel is important to convey in these emails. They can be like you and maybe even better than you!
If however, you want to do the emails, you can learn to write great copy. The question is do you want to? Or do you hate writing, like you hate nails on a chalkboard? Because if that is the case, you will be miserable and probably not do as good as a job as a true Copywriter!
What To Do? Write Or Hire?
Of course, this is your deal and the choice is yours. If you chose to write yourself, do a little research and understand how to write a compelling email. A tip is to write like you talk to a friend, and don’t rush to sell them something. If you were talking to Bobby from High School, you wouldn’t start off pushing a sale, now would you?
Consider the audience your friend and treat them that way.
If you choose to hire a Copywriter, find one that specializes in emails. Set a budget and stick to it. Check out their work and references to make sure they are a good fit. Make sure they research and are interested in finding your voice and understanding your goals. After all, they are speaking as you!
In the end, the decision is yours. Write for yourself or hire a Copywriter. Is your time better spent in your area of genius while you hire someone to write? Only you can make that decision. Whichever way you choose to go, I hope this gives you some food for thought before you make that decision.
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