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Show Notes

If launching a product feels like you’re about to skydive without a parachute, we’ve got you covered! Many entrepreneurs suffer from ‘launch anxiety’ – that feeling of overwhelming fear that your next big idea might end up as a dud. Well, no more! In episode, I’m diving into making sure your launches are designed for success from the get-go. Let me help you master the art of launching, so you’re not just crossing your fingers and hoping for the best, but confidently expecting success. And remember, while launches don’t have to be on your climb to that seven-figure summit, profitable launching can certainly help. Remember, it’s not about the destination, it’s about the launch. So let’s make it count! Let’s dive in.

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Are you a coach, consultant, or online course creator who are looking to grow your business, increase your income, and scale your impact? Connect with me at YourMarketingMatchmaker.com I look forward to hearing from you.

Jennifer:

Hey there, welcome back to Marketing Matchmaker, I have been diving into a bunch of different areas of information to help you scale your business to seven figures and beyond, I think that’s where a lot of my audience is looking to take their business. And right now, they may be feeling a little stuck at that six figure mark, where maybe they’re making eight to $10,000 a month, and they’re just kind of struggling to get to that next level.

Hopefully, this series will help you to understand a few aspects that you can implement into your business in order to really help you scale. So today’s episode is actually going to be diving into something that is not necessarily required, when you’re scaling, let’s let’s be clear about that. What we’re talking about today is not a requirement in your business. And yet, it’s something that really well, a lot of people do. And I know the last time I dove into this was a huge hit with the audience. So we’re gonna circle back to launching.

Yes, creating a successful launch in your business.

Like I said, it’s not necessarily necessary to reach seven figures to have a launch. However, people love to do them. So I wanted to talk about how to create a successful launch before you even have the launch.

You see a lot of entrepreneurs look at the launch as that’s it, like we have this launch, that’s the end all be all we’re going to make, I don’t know a million dollars, or whatever it is on this launch, they’ve developed a product, service, or solution, they they’ve done all of the things in order to launch their product. So you’re out there pricing, maybe even crafted some copy ad copy to get people to the webinar, or the training or whatever it might be that you’re using as your launch vehicle.

And in their minds, they’re thinking, I just need to have about two weeks to bring in people and a launch will be successful, we’ll do that, and the sales will just roll in.

But here’s the thing. If we flip the script today, and I told you that the launch is really, it’s not the start of it, it’s actually the end process. And that the real work, the beginning of it is can be actually set up months in advance. The real work, the one that’s going to lead to success starts much longer before the launch actually happens. Prepping for a profitable launch can be a game changer in your business.

Here’s why: when you focus on what needs to be done before the launch, you create that solid foundation. And that foundation helps you to do things like build anticipation, create and align your team allow for a seamless execution of the launch.

And ultimately, it will help you to increase your profits.

So when you’re thinking about launching, the first thing that you really want to focus on is your audience. I know, I circle back to this all the time, and you might actually be getting tired of hearing me say it. But your audience is your key to success, knowing them well. And I mean, inside and out is going to help you to better create a launch, it’s going to be successful.

Here’s the thing when you think about launching, and you’re thinking about maybe doing a five day challenge, but your audience is burned out on five day challenges, because there’s so many of your competition doing them. Is that going to be effective? Are people going to show up? Or if you’ve done the same type of launch, maybe you’ve done a one day training over and over and over again and you’ve slowly started to notice the show up rate falling off.

Again, is your audience desiring this type of training?

If not, maybe you need to pivot maybe you’ll need to look at your launch from another perspective. On top of that, understanding your targets, problems, their dreams, their desires, their language they speak is good going to be crucial to the success of your launch because it’s going to help you attract the right crowd and to help you cut through the noise of the competition.

Now, while I definitely enjoy collaboration over competition, I’m not gonna lie to you, everybody has competition, everybody, there is very few things that are new and revolutionary. And even if the way you deliver it is new and revolutionary, what you’re delivering probably is not. So you are going to need to be able to cut through the noise. And here’s the other thing, even if you’re something new, something different, something unique, the amount of information we’re inundated with over time, causes us to really start to tune out.

So your messaging has to really be clear and concise, and hit them where it is that they need to open their eyes and create that awareness of I have a problem, and you my friend, or their potential solution to my problem.

The next piece of your launch that you really want to think about is building anticipation. So if you’re planning on doing a five day training, especially something along those lines, something that is a time commitment for people longer than 30 minutes to an hour, you’re really, really going to want to develop anticipation for that. And I honestly suggest creating almost a 90 day window to ramp up to that launch it.

It’s kind of like a movie premiere. If you think about it, you don’t just release a movie, you drop trailers, you drop teasers you dropped behind the scenes, sneak peeks. You make it so that there’s a buzz and people really want to attend the movie. Creating a pre launch content strategy and a pre launch audience development strategy that excites and intrigues your audience is going to do just that.

On the other side of that, what I want you to be really clear of is that whatever anticipation you are building, you are able to fulfill.

How many of us have gone to a movie. And we’ve seen the trailer and we’ve seen the teasers, and we’re so excited. And we get to the movie and the movie was like whaa-whaa-whaaa, because the  teaser and the trailer were the best part of the movie. We want to avoid that when it comes to our trainings and our launches.

If you’re not able to fulfill the excitement and anticipation that you’re developing, you’re not going to have the profitability in the actual training that you’re wanting. So make sure that you do develop anticipation. And then it’s in a vein that you can actually fulfill for people. Then make sure that your team is ready and raring to go.

If you are creating some kind of five day training or challenge or even if it’s you know, a workshop or something along those lines, make sure that you have the team members on your back end to help you do that. So that it’s a seamless process. Whether that are people like customer support, or your social media manager, or your sales team or your tech team, make sure that everyone is well versed in their roles and responsibilities and that they’re able to do whatever it is you need done to make this launch successful.

Also, make sure that you are testing all of your technology because again, there’s nothing more disappointing than opening your doors for sales and having some kind of issue in that tech that ends up tanking your sales because they couldn’t buy for whatever reason.

Tech tends to be the biggest downfall of a lot of people when it comes to their launching. And while you might be able to apologize very effectively, that first time if it happens again, people are going to start losing trust in who you are and what you do and what you say you can do. So that first tech failure can be something along the lines of hey, this was our first launch and obviously we may mistakes, and we’re sorry, and we fixed them. And here’s your thing.

The second launch needs to be smooth as a baby’s bottom, so that you’re able to really create that know like and trust and really up the role of you as the expert in their life.

The very last piece of a successful launch is to test, measure, and adjust. Most likely, you are not going to just do one launch. And I would encourage you, if you decide to launch, you need to at least do three or four. Because that first one, you’re gonna have problems. It’s just inevitable. It’s the first time you’ve ever done it. Even if you’re working with someone who specializes in launches, there’s enough inevitably going to be some thing that happens, whether it’s you flubbing up your training, or it’s the tech issues, something’s going to happen.

On the top of that, make sure that you are adjustable, flexible, fluid, that your mindset is willing to look at what worked well in your business in this launch, and what didn’t, and being able to pivot from there from that point.

If you are too rigid about your launch, being willing to be flexible with your content with your training with how you trained it with how long you trained it, all of those things are going to allow you to make your second third, fourth, nine hundredth launch that much better. So really, understanding that your first launch may not be your last launch, and that there’s always something that you can learn every time you do a training or a launch will help you to make it more profitable every time you do it.

So as you gear up for your next launch, or your first launch, remember that being prepared is going to help you lay that solid foundation before you actually open the doors. And it will also help you to make sure that your launches are profitable, every day going forward. Now, if you’re looking to launch, and you’re struggling with how to go about doing that, and you’re really looking to grow your business, increase your revenue and scale your impact, head over to yourmarketingmatchmaker.com and sign up for a free strategy session. Let’s see if launching is the way you can try and reach that seven figure mark.

Outro: Thank you for listening to the marketing matchmaker podcast.
If you enjoyed this episode, I would love to hear your feedback. Please head over to Apple iTunes and leave a review so we can hear from you. And if you are a coach, consultant or online course creator who are looking to grow your business, increase your income and scale your impact. And that put me at your marketing matchmaker.com I look forward to hearing from you.