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Show Notes

It can be daunting to tackle lead generation with a platform that at first glance may not seem intuitive. However, when you have the right strategies in place and leverage the power of LinkedIn, there’s no limit to what you can achieve. In this episode of Strategy Session with Lindsay, we will jump into her current marketing struggles and discuss strategies and tips on utilizing one funnel and using LinkedIn to grow her business and increase her income. As we progress through our discussion together, Lindsay will learn that it is possible to scale her impact and understand why it’s important to look beyond the surface when it comes to lead generation on LinkedIn.

Connect with Lindsay Recknell

Website: https://paradigmcw.com/

LinkedIn: https://www.linkedin.com/in/lindsay-recknell/

Want to Work with Jennifer and her Virtual Marketing Experts Team?

Are you a coach, consultant, or online course creator who are looking to grow your business, increase your income, and scale your impact? Connect with me at YourMarketingMatchmaker.com I look forward to hearing from you.

Jennifer Tamborski 

Hey there. Welcome back to Marketing Matchmaker, if you haven’t been listening to this podcast series, I would suggest you go back and do that. So just in case you don’t know what I’m talking about, for the last couple of weeks, I have been doing live strategy calls with people in my network, and people who have been referred to me that are struggling with their marketing.

Really, this is designed to help this person today, it’s Lindsay Recknell. I’m super excited to jump into her strategy. And also to help you the audience really get an idea of this might be a struggle you’re having, and what ideas can you get from our conversation to help you implement and move forward for the next six to 12 months in your business. So as I said, I have Lindsay Recknell on the show today, and I am super excited to talk to you, Lindsay, I’m going to start by letting you introduce yourself to the audience. Tell them who you are, what you do, who you serve, and then we’ll jump into your marketing.

Lindsay Recknell 

Amazing, thank you so much for having me, I like I said, before we hit record, I’m so excited for this conversation, I just think you’re gonna change my world, it’s gonna be so good. So I am Lindsay Recknell, I call myself a mental health skills trainer, which you know, is a made up title. But it’s all about teaching HR professionals and leaders how to navigate mental health at work, I really think that there’s been a gap in our education as managers, where we have expectation and truly a desire to want to support our people to have conversations about mental health at work, to know what to say, when people say, Yeah, you know, I’m not feeling myself today, I am not fine.

And sometimes we just won’t engage in those conversations, because it’s awkward and weird and hard. And so I want to so I’m trying to fill that gap by teaching leaders how to navigate all the legal and moral and ethical considerations that they need to make in the workplace.

Jennifer Tamborski 

Awesome. So your business model? Are you looking for more clients that are out in the world, like their business owners? Or are you looking to be more in like corporations? Are you kind of split the difference?

Lindsay Recknell 

Yeah. So I have two, two main products. And the one that I want to talk with you about today is the one that I’m focused on for this year. And it is my certificate program, my mental health skills training certificate program. So I have open enrollment sessions for this program, where folks will just register, anybody who is a leader, an HR professional, or really, anybody who even leads without a title, right just wants to know more about how to navigate these things. And they will just enroll by themselves. So we’ve got 20 people in a cohort, Max 20 people, and they are individuals from all sorts of organizations that will come and do the training.

And then also, I have what I call my closed cohort sessions, where an organization will throw you know, 20 of their leaders in a room and we’ll train them all up, but they’re all from the same company. So it’s more custom to that organization. And, you know, it’s all it’s all people from that organization in the room. So a little call made a little bit from column A, a little from column B.

Jennifer Tamborski 

which I think is fabulous. So today, we’re, we’re kind of focusing on column A, which is really looking at those leaders. Tell me about their pain points, like what are they struggling with? Tell me about the ideal person that that’s going to step into this.

Lindsay Recknell 

Yeah, so these are people who who get it, they are not into mental health at work as a checkbox activity, they understand how important it is. And in fact, they probably have experienced some sort of negative interaction in the workplace when it comes to their own mental health.

They desire to help people but really just literally don’t know how, like sometimes don’t know the words to use to have these conversations to and sometimes don’t know kind of the legalities and how to navigate within you know, the half to do’s the can’t do’s the there’s a hurting person in front of me I want to dues and and then throw you know, an organizational their policies and procedures on top of it like we are not experts in in the law, the the human human resources law, right. But we find ourselves in these situations where we want to help and it just it feels uncomfortable, we just don’t feel confident in doing it. And so the fine folks that join me are those who get it, want to engage, and just don’t they don’t feel competent doing it and want want those skills.

Jennifer Tamborski 

So when we’re talking about leaders, are we talking more about like entrepreneurs that have maybe a brick and mortar and like a staff? Are we talking about people that may be in corporate but they’re looking for some help.

Lindsay Recknell 

So yes, because really, if you think about it from an individual perspective, we’re running into situations even in our personal lives where we don’t know how to navigate conversations. And so, you know, I have, I’ve had folks come through who are in heavy union environments and are, are, you know, struggling with management versus a union member.

I have people who are entrepreneurs that are supporting other entrepreneurs, just like, you know, in networking groups, or mastermind groups, hearing from other entrepreneurs, and literally not knowing how to respond to them, when they when those entrepreneurs say, you know, I am totally burnt out and overwhelmed, and I don’t even know where to go here. And so I’ve got entrepreneurs that want to support their colleague, their friend, but don’t know how to do that either. And then I’ve got HR, like leaders of HR teams, who want to have all of their HR people to feel comfortable, and spread that knowledge into the rest of the business. Because, you know, if you think about some of the corporate organizations, or the not even corporate, but just big business, right, there’s a kind of a shift in the responsibility and accountability of the mental health portfolio, so to speak.

And so so often managers will say to their employees that are struggling, go talk to HR, whereas HR saying, I want you manager who has a relationship with this person, to know how to have some of these conversations and know when you need to escalate to HR, but there’s no need for every single conversation about mental health and an employee wants to have that it has to be had with HR. That connection, that relationship building can happen with the manager. And so often HR people will come to my class, and they will then go back to their business and teach their business, how to have these conversations and when to escalate.

Jennifer Tamborski 

Nice. Okay, so tell me how you’ve been marketing this this program.

Lindsay Recknell 

So far, my best strategy has been to connect with organized associations, like professional associations, HR associates, because the program qualifies for continuing education credit, it’s by some HR organizations as the CEUs required for folks to maintain their designation. It would also, you know, if an accounting organization like if CPA or one of the accounting dozen organizations are designating organizations wanted to evaluate, it would qualify for CEUs for accountants and engineers, and lawyers, and all that kind of thing.

So partnering with Association has been really good, because they’ve got the members, I’ve got the program, nothing like this exists out there, or seems to exist out there. In this form, as far as HR organizations have been able to share, and I feel like they would know. So those partnerships have been good, but they’re expensive, because they they do all the work to market, I just bring the content and deliver, but then they take the bulk of the revenue.

And so, and finding those engaging those, building those relationships is also like it’s super long time.

Jennifer Tamborski

Right?

Lindsay Recknell

I have one HR organization, excuse me, in the US that has tons of promise. And in their case, though, they’re providing the members, but I’m going to do the sales and marketing. And so that more work on me if but but awesome if I can get a strategy? Yeah, absolutely. Um, and then I would like, I’d like to build more of those, maybe not. And maybe not have to have a partnership with an organization, but be able to leverage like a tag on LinkedIn for everybody who’s a SHRM member as an example, which is the biggest museum in the US. You know, so those kinds of things is what I’m, I’d like to engage in, but right now, it’s been those partnerships. And then just word of mouth networking. You know, people who have taken the program, tell their friends, and they love it, and then they come in. So it’s, it’s been organic that way.

Jennifer Tamborski 

So when you’re doing this push into some of these associations, and they’re doing your marketing, what does that look like? What type of marketing are they doing for you?

Lindsay Recknell 

So I don’t see. So I know they do email marketing. I don’t see those because I’m not on their distribution list. But I do see their LinkedIn marketing, as well. They have pretty active like website to themselves where their members know to go on their website to get continuing education and when My program is listed as one of the one of the programs

Jennifer Tamborski 

It’s basically a direct buy, right? Like, here’s a program for you, you can go take it or not.

Lindsay Recknell 

Yeah. And they they handle the admin and online purchasing and all that.

Jennifer Tamborski 

Okay. So I think this is actually going to be a whole lot easier than you thought,

Lindsay Recknell

Oh, tell me more.

Jennifer Tamborski 

So here’s the thing, you’re already training these people, right, like you’re already giving them. So let’s talk about doing a masterclass or a webinar or whatever you want to call a free mini training, because then you launch that many training into you’re still training the people, but you’re launching it into those associations, like the one that you’re you’re working with in the US where you have to do the marketing?

Lindsay Recknell

Yeah.

Jennifer Tamborski

If you can, if we can create a masterclass for them, where you’re teaching them the why they need to know about know this program, the what, as in, what are the things that they need to know about, you’re not teaching them the full program, you’re simply giving them like a capstone an overview of the program itself. You teach them the why and the what and then you’re, you’re then selling from the stage is basically what we call it, where they can then step into your training program that will really allow you to be able to use that everywhere, like not only can you launch it into those groups, but you can do it on LinkedIn and tag all the members of all of these different organizations, and that kind of thing, because it’s again, a training program that that will help them move their careers forward. Right?

Lindsay Recknell 

I’m hearing. So like, do I have to pitch the association? Hey, I’ll do this free webinar for your members.

Jennifer Tamborski

Yep.

Lindsay Recknell 

Okay

Jennifer Tamborski 

Yeah. Which is long as the webinar provides value to their membership, they’re going to be totally okay with doing. And it’s also allows you to then hitch from the stage. So you actually have a path of audience rather than assuming that people are opening their emails from the other associations. And seeing your your, you know, program and taking it that gives a lot puts a lot of assumptions on what’s actually happening. If people are actually coming into your network into your area by registering for your program, for your free program, they can then then you can continue to market to them afterwards. Right?

Lindsay Recknell 

Yeah, that’s where I’m getting held up in my head, though, is, if I offer one of the SHRM councils a free webinar, they’re going to want to manage the relationship with their members. So they’re going to want to do the registration for that webinar, as an example, and I mean, the the membership strategy, or the association strategy has been really good, but it’s also quite expensive. And could I do the webinar method? And not

Jennifer Tamborski 

Yes, you can just do it on LinkedIn, you create a LinkedIn event for this webinar. And then you tag or invite every member of whatever organization it is you want to, we just get to dial in the messaging of the webinar, the the, you know, platform, what you’re going to teach within it, and really make that juicy for them.

And then you invite everybody that you can through outside of the organization itself. And that way, they’re not in control of that, because that’s what we’re ultimately what we need is to get these people into your sphere of influence.

Lindsay Recknell 

Is that are our free webinars as kind of lead generation still working for, still working for One? That’s question A, and also question be working for high cost programs, because this program is about $2,000.

Jennifer Tamborski 

I have sites that are selling everything from 1500 to you know, I have one client I was just talking to her today. She has like a $10,000 program that she will sell. Yes, webinars are still working. Here’s the thing. I’m going to tell you, I’ve told my audience this before, we don’t call them webinars anymore. Nobody wants to go to a webinar. We call the master classes, we call them trainings we got it all boils down to the same thing. Right. Now I will say webinars used to be very big, just pitch Vestas, right, they just you got on there.

You are just selling to people.

That’s what they did. They gave a lot of testimonials. And that’s pretty much all they did. They didn’t actually train them on anything. But nowadays people know that and so it has to be juicy content, like it has to be things that they don’t know. And we want to make sure that the directly related to your program your certificate program on the opposite ends. So a lot of it is why you know why people are struggling with this idea of mental health in the workplace, what is it that you can do to help people? So you’re just giving them like a high level view of what’s going to be in your certificate program? Yeah.

Lindsay Recknell 

Okay, so then the structure of the webinar, the masterclass is the why and the how,

Jennifer Tamborski 

Why, and the what we don’t teach, we don’t teach. So, in, in education theory, right? There’s why what how, what if it’s called the format system, we teach in webinars, masterclasses whatever our trainings, unless they’re paying us we teach them the why we teach them the what we can teach them the what if like, what if you don’t step into this? This is what your life could look like. We don’t teach the how the how is what people pay for. Right?

Lindsay Recknell 

Got it? Yeah. Okay. So when I’m teaching the why, and what and the what if? Where do I talk about the program? Or do I just talk about the whole way through?

Jennifer Tamborski 

So you seed it, right? So when we you start? So the basic flow of a webinar, you start you introduce yourself, then you talk about where your audience is right now? Like, what are they struggling with? What are their pain points, like they’re here for these reasons, so that you can kind of get them into that mindset of yes, she understands what I’m here for, then you move into the training portion of things, which again, is a lot of it’s just educating them on on what it is they’re needing to learn.

The last about 10 or 15 minutes is where you move transition into the what if to the sales process, right? Like all of that, you know, you can take all of this information I like to do with this, like when I do mine, this is kind of my pitch at the end, you can take all this information I gave you and you can go away and do the same thing you’ve been doing and get the same results you’ve been getting. Or here’s your secondary option, and then you start showing them what can happen if they choose your program instead.

Lindsay Recknell 

Okay, that’s brilliant. And these masterclasses are like an hour, 45 to an hour,

Jennifer Tamborski 

45 minutes to an hour, I wouldn’t go more than an hour, if you can keep it to 30 to 45 minutes, that’s ideal, it all just depends on on the amount of content, like if you’re giving them a lot of valuable juicy content, there are going to be there for the whole time. If you’re, you know, I and most of these people are working, so keeping it shorter than an hour is going to get them in and out the door.

Lindsay Recknell 

And then if anybody has questions, and they want to stay on,

Jennifer Tamborski 

exactly, you can have them on on questions for me, you know, you can do a quick q&a for as long as you want to do q&a.

Lindsay Recknell 

Or like, you know, like and and LinkedIn events is a thing, like

Jennifer Tamborski 

it’s very, it’s a very easy thing to do and to set up and get out. I believe LinkedIn events also will connect to people’s calendars and to your CRM, like you can connect your CRM and that if if I’m remembering correctly, if not, you can give them a page to like your Zoom Room. Like it doesn’t have to be complicated. You don’t have to have landing pages and all of that, that’s great if you do but if that’s not in your area of expertise, just creating a zoom, kind of where they can sign up perfectly fine.

Lindsay Recknell 

Cool. Excellent. Okay, I can do this,

Jennifer Tamborski 

You can do this, you can absolutely do this. Now, what I will also say is at the end of the webinar, for those people that don’t sign up for your program, or if you’re getting on a sales call with them, or whatever that might be, because I don’t know, I don’t know how, since there’s about 20 people in the cohorts, I don’t know how controlled you keep it like if you want to vet them before you so a sales call might be within that.

But for those people that don’t then you set up an email sequence that follows up that educates them some more, keeps them engaged with you and then really shows them why that this is important. Write some testimonials, some stories, case studies, those kinds of things that can really help them understand why this is important to have.

Lindsay Recknell 

Um, and do I do these master classes on the regular? Like, is that a good strategy to so?

Jennifer Tamborski 

Yeah, I usually suggest if you’re going to do a live masterclass, like four to six weeks, you know, every four to six weeks is is reasonable. If that’s works within your schedule, the ideal situation is that you get to the point where you have a masterclass that’s just dialed in to the point where people are just buying and then you turn that into evergreen for a little while, I will tell you, master classes have to be refreshed periodically, because things change information change, right? So you can’t really set an evergreen, I know people think that you can put up an evergreen thing and leave it for six years and six years ago that might have worked. It doesn’t anymore.

Lindsay Recknell 

Yeah. Ages, like, by minute and not

Jennifer Tamborski 

mentioned, because in all of that kind of stuff. Yeah. It’s like me trying to run a Facebook ads, you know, program or I have to constantly update it because that game changes on a daily.

Lindsay Recknell 

Okay, so Okay, so every four to six weeks would feel which feels right. Also,

Jennifer Tamborski 

Especially if you’re if you’re looking to have your programs be about I think you said they were like eight weeks long. Is that what you said at the beginning?

Lindsay Recknell 

They, um, no, there, there was 21 hours of instruction. And I typically do them like a Tuesday, Thursday, morning or afternoon to see if there’s a half day for three weeks in a row.

Jennifer Tamborski 

Okay, for three weeks. So yeah, so if you do it every six weeks, that keeps eventually you will have every for six weeks, you will eventually have one after another just starting.

Lindsay Recknell 

Yeah. Which is what I want. Yeah, brilliant. Excellent. Okay, super helpful. Super.

Jennifer Tamborski

Good. I’m glad.

Lindsay Recknell

Okay, what do I do? When do we do it? How do I start? Where do I want to start? Now,

Jennifer Tamborski 

you’re, the first thing you do is fine, figure out what the topic is going to be? Right? Like, I can like your it’s obviously you need it to be directly related to your program. Right? That’s the biggest thing is that in some way, it has to be directly related to your program. So you start there. And then we start with like the messaging, what is it that you’re going to tell people to invite them to, you know, that kind of thing. And then your email sequence?

Lindsay Recknell 

What’s a good like, method of invitation, because so you know, you create a LinkedIn event or whatever. And then you can invite people to the event, well, we’re gonna do one every four to six weeks, I’m not gonna invite the same like, group of people. So how do I keep that kind of refreshed and going.

Jennifer Tamborski 

So a couple of things, one, definitely invite the same group of people, not all of them are going to show up for the first one or the second one, or maybe even the 10^th one, it may take them, they just may take a while to get there.

Now, if you see people on there that you know have attended, you can skip them, but the rest of the code, keep inviting them until they actually come. And maybe a timing thing, it may just not be on their radar yet, whatever that reason is, but definitely keep inviting everybody until they come the other way that like you can find people go into into LinkedIn and start searching for people in the HR kind of sphere, making connections in that respect, or business owners or whatever. If you have LinkedIn navigator, you can do a deeper dive.

Yeah, you can do a deeper dive into that and then just message them through LinkedIn navigator. That’s the That’s the nice thing about having LinkedIn Navigator is that you can cold message people and you’re just inviting them to a training, right?

Like you’re not asking them for anything. You know, it’s it’s a very simple message of hey, I know people in your space are often struggling with this. I just create I have this new training. It’s, you know, coming up on this date. I’d love for you to attend.

Lindsay Recknell 

Okay, I like that feels nice.

Jennifer Tamborski 

Yeah, it’s it’s really I think we will make these these things a lot harder than they have to be. Especially if you’re already training people and you already have that in your wheelhouse. These type of master classes are going to be super simple for you. It’s just a getting into the..

Lindsay Recknell 

Your right because even like your first question there about are like first step on, I need to decide what I need to train on. I mean, that’s that simple. Like I know exactly what I know exactly what the biggest pieces that folks get out of my certificate program and over the six modules, what the what the things that light them up up, and then what’s the like? Okay, I need to know this, but it’s not going to work. It’s gonna, you know, what’s personally impactful to them in the program. I know what that is. And so yeah, that part will be easy and making it into a 20 Minute. Like, quick bite will be. Yeah. Yeah.

Jennifer Tamborski 

Now I will say one of the things that people often especially when they first start doing webinars that they miss is answering objections. So if you’ve had objections to joining your program, go through them, figure out what those objections are, and how can you answer them within the training themselves. So you don’t necessarily have to call out the objection.

But if it’s, you know, if you know that price is an objection, you definitely want to highlight the CEU portion of things right where they know that, that this is deductible, and it’s part of their training, and they get, you know, their certifications renewed and all of that kind of stuff. If time is an objective, you know, explaining the short period of time just making sure that you answer whatever objections you’ve gotten in the past within that training is going to be important.

Lindsay Recknell 

Awesome. Okay. Got it. That makes sense. Yeah. Okay. I like it. Good.

Jennifer Tamborski 

I’m glad. What else you got?

Lindsay Recknell 

As far as like, nurturing the audience. So as an example, SHRM they’re an awesome example. They’ve got 350,000 members in the US, they’re the biggest HR organization. I am. I podcasted, from their conference last year, their national conference. I love what they do. And I’ve connected with a lot of their state councils.

But as an example, like how, so I’ve been connecting with them through navigator doing some searches and things like that through navigator. But is there a way to not go, big, like super broad, but not go super narrow? Where there’s an individual connection every time like, can I? I don’t know, is there ads I run that is targeted to SHRM Members is there like what is,..

Jennifer Tamborski 

Yeah so we there are definitely if you want to look at running ads, that is definitely a possibility. Worse For what I’m talking about. It can be it absolutely can be. I mean, I always say LinkedIn is this big blue ocean, there are so many people not using it that it definitely can be a fantastic platform to use their ads. Their ads are younger, they’re they’re not quite as dialed in.

As far as like I always say Facebook can go for your shoe size, so can Google, but Facebook LinkedIn is not quite there yet. And as long as you know how to set them up properly in the backend, you can definitely run ads to your event, targeting those people that are in human resources, whether it’s the Sherm organization or just human resources title in general.

There’s also ways in Navigator to pull lists from navigator that you can then also use in LinkedIn to run ads directly to those people. So you’re not individually messaging them. Like they’re getting your ad in Messenger, you can still do it in Messenger, but they’re getting it directly from the ad. So it’s not a manual process kind of thing.

Lindsay Recknell

And you know how to do all of this?

Jennifer Tamborski

Yes, ma’am.

Lindsay Recknell 

LinkedIn is my place it is it is the place where I people are hanging out even if they’re hosting. I know they’re creeping there. Because it is a networking tool, right. And but I’ve never found anyone who is a specialist or like is even skilled at all in LinkedIn ads and advertising and all of that. So yeah, really? Yeah.

Jennifer Tamborski 

Are so we specialize in LinkedIn ads, Facebook / Instagram and YouTube. So those are the three ad platforms that we specialize in. I love LinkedIn ads. I love LinkedIn ads for people like you that are looking for specific most people that are in corporate have their job title on there properly.

A lot of people that are not incorporated or entrepreneurs have funky job titles like they don’t necessarily it’s hard to target a job title and that’s where LinkedIn messenger comm or LinkedIn ads are is really great at is targeting job titles or groups or things like that. But they don’t so much have an interest yet, feeding them information.

So for those people out there that are, let’s say they’re a coach and they have this huge list, we can feed it to LinkedIn. And then LinkedIn can create look alike audiences. So that’s always great as well. But there is a way to pull the audience from navigator into ADS and run it to those people. So yeah, things you can do.

Lindsay Recknell 

Like, has the potential because something I didn’t mention is often the company will pay for the program, right? You know, they’ve got whatever $2,500 A person in their training budget to go to a conference or a training program or something.

And so most often organizations are paying. And so targeting those folks who are working in an organization is super helpful. Whereas an entrepreneur, they are perfectly happy to pay for it. But they typically pay for it out of their own pocket where

Jennifer Tamborski 

it’s still deductible for them. However, yeah, when the organization pays, it makes it so much easier to invest. out of your pocket, it’s so much easier. So yeah, I mean, there are definitely ways that we can we can start doing ads and that kind of thing to help drive traffic to or your group program or your training. So. So yeah,

Lindsay Recknell 

like, how far in advance I can schedule event. So could I like just pre schedule every six weeks?

Jennifer Tamborski 

You can actually. I have I’m part of a networking organization, they schedule off their whole year. Okay, that’s brilliant.

Lindsay Recknell 

Because what? Like, I always I have a hard time finding the time to do the thing. So if I can like, batch it, that would be sweet.

Jennifer Tamborski 

Yeah, yeah. And I would suggest, I would suggest, if you have more than one training, I would suggest altering, alternating them. So that you capture more of the people that maybe like training a didn’t connect with them, but training B does. And that way, you’re just connecting with a few more. So it doesn’t look like you’re you’re just doing the same thing over and over and over.

Lindsay Recknell 

Yeah, that’s good. So I think I like that strategy a lot. I like creating those masterclasses and setting them out. So people know that they’re happening every six weeks or whatever, alternating the topic, so that, you know, but then driving, doing some ad that will drive traffic there. I like that a lot. Yeah, I like that. Yep. Okay.

Jennifer Tamborski 

I think that’s I think that’s the way to go to really scale. It’ll just broaden your network so much, because, like you said at the beginning, these organizations are fabulous. And they’ve been a great resource for you. But they’re a long process. This takes them out of the middle, but still targets the same people.

Lindsay Recknell 

Yes. And it doesn’t cost me as much the cost of acquisition is not so high.

Jennifer Tamborski 

Yeah, I’ve no idea what the cost of acquisition for those for the associations are. But I can I can guarantee they’re probably are not.

Lindsay Recknell

Yeah, like, in some cases, they’re taking 60% of the revenue.

Jennifer Tamborski 

Yeah, yeah, that is high. And on the other side of that, it also brings all of these people into your sphere of influence. So if you’re growing your email list, even if they’re not ready to buy immediately, they may be ready and you know, at the next one, or whatever, which is something with these organizations you don’t have, right, you don’t have these people then where you can continue to market to them.

Lindsay Recknell 

So, um, are you going to put together a strategy document proposal for me or what’s happening?

Jennifer Tamborski 

I can definitely do that. That was not the point of this whole podcast. And yes, this is something we can

Lindsay Recknell 

Please like it is a LinkedIn piece. But I need you to help me draw the people in and then helped me with the funnel on the back end once they’re all in my system. So if you could draw that up.

Jennifer Tamborski 

I can certainly do that. I love that. That is so funny. So yes, I will. I will get that over to you. Probably tomorrow, because we’re already

Lindsay Recknell 

I’m in Colorado until Friday. So office, so

Jennifer Tamborski 

awesome. Okay, so let’s wrap up. I’m gonna wrap up the podcast. For those of you out there that are interested in doing something like this interested in a strategy session, head over to yourmarketingmatchmaker.com and fill out an application and we can go through a similar process. And maybe you’ll be lucky enough to change your world like I just changed Lindsay’s.

Lindsay Recknell

Yeah baby

Jennifer Tamborski 

Thank you for playing with me, so great. That’s awesome. All right, my friends. I will see you on next week’s episode.

OUTRO: Thank you for listening to the marketing matchmaker podcast. If you enjoyed this episode, I would love to hear your feedback. Please head over to Apple iTunes and leave a review so we can hear from you. And if you are a coach, consultant or online course creator who are looking to grow your business, increase your income and scale your impact. Connect with me at your marketing matchmaker.com I look forward to hearing from you.