Watch the Podcast Here:

Show Notes

Donna needs an effective strategy to get people signed up for the Weekender Club and that’s why I’m here! Through our strategy session, we’ll identify her ideal buyer, craft a message that will attract them and have them buying in no time. With my guidance and experience, I know she can easily reach 50 enrolled members of the club for launch. By the end of this episode she will have a solid plan of action that she can rely on to make her launch a success. See what you might be able to take away and implement in your own business.

Connect with Donna Ashton

Website: https://www.donnaashton.com/

Facebook Group: www.facebook.com/groups/4dayweekendgoal/

Instagram: https://www.instagram.com/donnalashton/

LinkenIn: https://www.linkedin.com/in/donnaashton/

Want to Work with Jennifer and her Virtual Marketing Experts Team?

Are you a coach, consultant, or online course creator who are looking to grow your business, increase your income, and scale your impact? Connect with me at YourMarketingMatchmaker.com I look forward to hearing from you.

Jennifer Tamborski 

Hey there, welcome back to marketing matchmaker, I am super excited about this podcast series that we have going on this quarter. It’s all about really helping people that are struggling with their marketing, I get to dive deep into their strategy. And we get to kind of on the fly, see if we can’t help them figure out something to help grow their business in the next six to 12 months.

So today, I have done it Ashton on with me. And Donna has actually been on this program in the past, while we were talking about courses and all of that kind of stuff, and she’s got something new that she’s she’s launching out into the world. And so we thought we’d get on today and have a conversation about that. Welcome to the show. Donna, I’m super excited to have you.

Donna Ashton 

Thank you so much. I’m super excited to be here. I can’t wait to dive in.

Jennifer Tamborski 

Okay, so let’s first tell the audience a little bit about who you are, what you do, who you serve, and kind of what your you have going now.

Donna Ashton 

Yeah, so I’m Donna Ashton with Work Less, Make More. And I’m really helping people take their like, mostly one to one hours for dollars business, and create less of them in it, right, like trying to help them pull themselves out of their business, work less hours, but still maintain the revenue or grow the revenue, just a whole lot simpler and easier, working less and making more.

And so for the last seven years, eight years, I’ve been teaching online courses and helping people and doing done-for-you courses. And using that model, which is like a leveraged model. And I still am doing that. But now I am like taking the crazy businesses that people because people are like, I love to do a course. But I don’t even have time to fit that in to my schedule. So I’m feeling like, okay, so this is my place to kind of come in and look at the front of the business, simplify it down and say, How can we gain you some a little bit of time so that we can start moving you to more leverage model, but it’s not just as easy as like, okay, let’s just create a course when you don’t even have time to like, have a bathroom break in between your clients. So

Jennifer Tamborski

I feel that some days,

Donna Ashton

yeah, so I am, I am moving into the four day weekends, which is my new brands. And I have what’s called a weekend or club, which is a collective membership, where you come in and slowly because this is something that you can’t usually just fire all your clients and go great. Now I’ve got Mondays and Fridays. You know, it takes a little while to kind of shave away and kind of work away at all of those things. So to organize and simplify.

So this is a year long program that people are signing up for to come in and get the help with the strategy and the mindset. So it is sort of a new business that I’m launching or that I’m into because I’m still have the done for you courses kind of over here in the background. But this is something new and the target audience is a little bit different than what I’ve been doing before. It’s like, Hey, you want a course you want to have some passive income or some leverage stuff.

Now it’s the audience’s a little bit shifted into a super busy, it’s it’s similar, but these ones are like, I don’t have any time I’m full, my practice is full, my coaching thing is full. So my audience has shifted a little bit. So you know, the the list that I’ve built up over the last years is sort of not all the maybe the right people, there’s some but I think you know, I need to start I’m saying things now that are different than what I was saying before.

So suddenly, it’s like, it is like really launching a brand new business. That’s what it’s felt like to me. It’s like putting it all together, figuring it out and then launching it out. I’m like, here I go. And then it’s like, yeah, here you are.

Jennifer Tamborski 

Okay, let’s start with really drilling into your ideal client, right? Because that’s, that’s where we are in any business. That’s where we have to start. And I know you do this for your own clients when it comes to creating a course right, we drill into, sometimes it helps to have that conversation with people that are not you.

Donna Ashton 

Yes, I’ve had a very hard time with us. And yeah, it’s like, Hey, I do this for my clients, but it’s really hard to do it for ourselves. And because I have so many different people who have come to work with me that I was like, it’s gonna be coaches and consultants, but that’s really not who’s been coming to me.

It’s been a lot of professionals. Weirdly, not weirdly, but like financial advisors. Yeah. First Class chiropractors therapists, so a lot of the professionals, lawyers, doctors, there have been coaches and consultants and consultants like mindset coaches, whatever. I know, it’s like this weird, you know, that’s a really broad, so I don’t even I’m like, entrepreneurs, you know, which is ridiculous. And even you know, saying coaches and coach, consultant, consultants and professionals is so huge it is. This is one of the issues that I’m having. And I’ve been really, weirdly, in the last week trying to really dial it in, like, Who are these people?

And I have come to realize that it is the people who are still working in a one to one setting, right. So that, to me still feels like it’s a very large one, I’m getting closer, I’m getting closer, I’m getting closer to all of that. And it’s like, you know, they have to be because I’m like, I don’t need a company that has 70 employees or whatever, working more with us very, like solopreneur, who has a small team, right? Maybe they have a virtual assistant and a website designer. And maybe there’s a cup, maybe they do have one person because a lot of them I have worked with are also like website designers, or a social media person.

Jennifer Tamborski

They’re all service based.

Donna Ashton

They’re all service based. But to me service based does still seem very large. I’m saying service based entrepreneurs. But what does that mean like that? Is it a plumber? I mean, it could be like, I don’t know, it just

Jennifer Tamborski 

still, what if we, instead of focusing on the job title? What if we focus on what they’re struggling

Donna Ashton 

with? Right? Kind of where I’ve been like that has to be their overbooked, they have no more time on their schedule. And they want to scale their business when I think what is it that they want to do? They want to keep going, but they’re like, where am I going to fit these people? I’m already maxed out or I’m like, I’m two people away from being maxed out. Right?

I think that’s sort of a red, big red flag that all my people need to have is that they are at that place where they’re like, I’m tired already. Right? I’m burning out. And how am I going to grow my business? You know, I do. I don’t know how I want to add more. I want to make more money. But where am I going to? How am I going to do it?

Jennifer Tamborski 

Yeah, where am I gonna find the bandwidth to write because they’re project based

Donna Ashton 

They’re doing the done for you stuff, or they’re doing the like, they’ve got 30 Coast coaching clients, right there 35 patients as a therapist or whatever. And they’re like, I don’t I’m working Monday on Sunday mornings, or Saturday mornings, or late, like seven o’clock at No, just to get my clients in?

Jennifer Tamborski 

Yeah, yeah, absolutely. So if we’re talking about the program that you have, that you’ve developed, in the end, what do they get? Like?

Donna Ashton 

Well, the it’s four day weekends is sort of the ultimate goal. But like, three day weekends, it’s more time off. So if they’re coming to me working six days a week, you know, then I then like, like, okay, great, well, then the first goal is like five days a week, then it’s four days a week, like, I’m going to try to take them down in their time.

It is about it’s not so much about growing the business, though it is. But the main thing that I’m focusing on is like how to get them to work less.

Jennifer Tamborski 

Yeah,

Donna Ashton

have more free time in their business, then okay, yes, if they move into like creating a course or having a group coaching program, then we’re talking about leveraging their income. So there’s a little bit of that. But I think that comes on the back end of what they’re doing, like they first need to address all of this, but it’s about time really, that’s the main thing is they’re like, I don’t know, to me, that’s the main thing to them. I think they’re talking about scaling their business, and they want to do that. Maybe that’s where I’m a little bit off in the

Jennifer Tamborski 

Yeah, I mean, I think I think both are feasible, right? Those that those that don’t have enough time, they they still want to scale, and they don’t have enough time to do that. Right. That being said, I think we need to be really clear in the messaging of what your programs actually going to offer them, whether that’s creating more time in their day, so that they have the opportunity to scale or, you know, is it creating more time in their life, so they can have a life this business?

So I think, and while it can be both, I think we need to focus on what they want, right? Because in the end, we have to sell them what they want to give them what they need. Right? Right. We know they need more time in their life that they really want.

Donna Ashton 

Well, when I say four day weekends, they’re like, I’m all with that. Like, I feel like the weekends is really resonating. And I feel like I talk a lot about like what have you what are your passions that you have don’t even have time to do anymore? So I think it’s a lot more about the time out of their business, like pulling them out of their business. And like not having to be the one that does everything, you know, all the time. Like how can we start to bring you back right how can we start to room Have you from your business so that you can garden? go surfing?

Jennifer Tamborski 

Right?

Donna Ashton

Like, do some of those travel, like, do some of the passions and creativity things? Because that’s part of what I’m doing in the weekend or club too is like, what are those old things that you have been putting off, learn to play the piano, whatever, I don’t care at learn to cook, dance, I don’t care, right. And some people are like, I don’t even remember. So it’s like, that’s a problem. And we want to have, because having that creativity will help them in their business, right? They’ll be able to get the ideas and while they’re flowing over here, dancing, the salsa or whatever, like, that’s when we get the ideas when we’re on vacation, right? Can we come up with those really super new things? And I want that for them. I want to have I want four day weekends, or whatever they choose, right?

Jennifer Tamborski 

Are they really looking to scale right now? Like, are they so overwhelmed that the idea of scaling is not even feasible to them? Like, is that really what they want? Or is it more time? Because if it’s more time in their day, in their life, being able to enjoy their life?

Donna Ashton 

Yeah, I think that it’s more of that. But I think there’s also that piece of, they’re looking at their business going, how do I keep going with this? This is not sustainable the way I’ve set it up.

Jennifer Tamborski 

Right? And I think that’s what you focus on, right? Because scaling, sometimes means for a lot of people means adding more work. And so if you’re, if you’re actually targeting those people who are overwhelmed with what they’ve already got on their plate, the thought of adding more to their plate, could send them in the opposite direction, right? So if we focus more on..

Donna Ashton 

I really want those who are like, I don’t know what to do, like, I can’t even do this another week. Help me? Yeah,

Jennifer Tamborski 

if we’re focusing on the people who already make enough in their business, but they’re so overwhelmed by

Donna Ashton 

they’re very successful, they’re too successful, like have a waiting list of clients, maybe like, I don’t know what to do with this, right?

Jennifer Tamborski 

Yeah. And I think that’s, I think that’s the messaging we drill down into, because quite honestly, if you talk to me about like, when I’m at that tipping point in my business, because I think we all get there at some point that you’re like, Oh, my God, one more thing on my plate, and I’m just, I’m out to the Bahamas and never coming back. Yeah. But if we talked to them, then about scaling, they’re gonna be like, yeah, so if we focus really on adding that time back into their life, so they can do their passions.

Donna Ashton

Yeah,

Jennifer Tamborski

we all have them, right. We all have or see their children

Donna Ashton

or their time with their family, right.

Jennifer Tamborski 

I think that’s the messaging that will really resonate more with the four day weekend. And then by the end if they get to scale. Yeah,

Donna Ashton 

right. Down the line. It’s like, okay, now I have Friday’s off. So now I’m thinking how can I move into a more leveraged model? And how can I, you know, think about doing a group or a course or, you know, taking a month off or whatever, right. Yeah, but you’re right, that it’s like a process and you can’t go from here to here. Yeah. I can’t stop the bleeding. We need to stop the bleeding first.

Jennifer Tamborski 

Yeah, absolutely. Absolutely. And that’s for some of them. That’s exactly what they’re doing. They’re bleeding. They’re just, they’re their passion for their business. Right? If we drill into the fact that at one point, they were passionate about their business, and now it’s becoming a soul sucking journey.

Donna Ashton 

Yeah, they’re burned out. They’re like, Oh, my God, do I even want to keep doing this? I used to like it, and now it sucks. And it’s like you said, Yeah.

Jennifer Tamborski 

I think that can really help them to connect with your message. But I think if we if we move away from the and I think professionals may be too broad of like a term and

Donna Ashton

yes,

Jennifer Tamborski

I also think that’s something you can narrow down into as you go along. Right, as you start seeing more and more of the people who actually show up. It’s yeah, I’d

Donna Ashton 

love to say therapists who are overbooked but I feel like I’m not really quite ready to do that. Yeah. Or you know, I don’t want to I don’t want to turn everybody off because I feel like there’s still all these other people I could help so but I don’t want to also be so general that it’s like

Jennifer Tamborski 

yeah, I think if we focus though, on that business owner, who right now is stressed out overwhelmed, overbooked working 80 hours a week just to keep up, they don’t get to see their family. They don’t get to see their friends. You know, they have to cancel every…thing that comes about right. They get invited to that party or whatever. And they’re like, No,

Donna Ashton 

can’t see my friends can’t go for coffee can’t do anything. Yeah, much because I’m not Call, I gotta go try to use the bathroom and get back for the next one. Right?

Jennifer Tamborski 

Absolutely. So I don’t really think we’ve focused in on that, that’ll be clarifying the message enough that just saying professionals will, because we really want them to resonate with it. Right. Like, it’s the message itself that they need to resonate with, not necessarily the title of their business

Donna Ashton 

Title. I think that’s where I’ve been, I’ve been getting a little, I don’t know what to say, I mean, business owners will work or work. And that’s kind of what I’ve been saying. But it does feel like, and I’ve been trying to go, you know, a little bit more. But yeah,

Jennifer Tamborski 

I think if you start there, and then as you’re going along with this messaging, and starting to fill your, you know, four day weekend club, as you as you start to fill that, you’ll start to get a better idea of who it is that really needs.

Donna Ashton

Right? And who can best help, right? Yeah.

Jennifer Tamborski 

Yeah, because there does, there is a huge difference between maybe what a chiropractor needs and what a therapist needs, or what a business coach needs? And what financial advice. So it may end up being you have different tracks for different people.

Donna Ashton 

I know because I it’s not just like, here’s what you do, because it really just depends. So I have to do a little bit more. It’s too new for me to say, Oh, I don’t want to deal with like, I know, therapists, there’s a little bit different thing, because they’re bound by certain rules, regulations and rules. And the doctor, that kind of thing is financial advisors, financial advisors, so with certain things. So there’s a Yeah, it’s a little bit different of a thing versus just like someone who’s doing social media or doing someone’s website or doing being a coach and a consultant, or they kind of have their own. There’s a rules per se. Right.

Jennifer Tamborski 

Right. They have a little more flexibility in that they do. And so that might be because I’m I’m assuming are these groups programs, or these individual one on one kind of thing?

Donna Ashton 

Well, I mean, I have been doing individual, but now I’m putting it in them putting them into a group. Yeah. They’re all starting with like a 30 day sprint, which is like, okay, let’s address it’s the stop the bleeding sprint. Okay, how can we gain you just a few hours in your week, so that you have time to like, think, breathe and relax and eat or whatever, right?

So but yes, and again, until I get them all together and kind of see how it flows, then I’ll have to see what tweaks I’ll need to make inside, you know, like you said, maybe there’s more of a professional track, or maybe I’m like, I can’t help those people, because they’re just too, I don’t think that’s the case, because I’ve already helped them.

But I feel like it’s just like, there may be some little nuances. And we do have like live calls with me so that they can come and ask questions, specific questions, so that I’m keeping that as part of it so that I can help, you know, and see what they still need that I can put into the into the, you know, I’m recording modules and things in there for them.

But then what else do I need to add? Or, like you said, maybe this is for the professional track, like, go here. And listen to this? You know, which is cool. I mean, I think that would be fun to kind of have a couple of different if you’re coaching and consulting, if you’ve got this, you know, down the line, if I have enough of that, then I can kind of give someone…

Jennifer Tamborski 

Yeah,you can start dividing them out into the into different groups to along the way. Like, if you’re having a group coaching, co working kind of thing.

Donna Ashton

I like that put them together so that they got work done.

Jennifer Tamborski

Yeah, I think those types of masterminds tend to help too. When will

Donna Ashton 

they’re all in the same? What are you doing? What are you doing? Exactly? It kind of feels like there’s some symmetry across their their industry.

Jennifer Tamborski 

Exactly. So it can definitely help with with that, when we’re when we’re sending them down that path. I think it’s really just drilling into more of having a really clear message about what you help them with.

Donna Ashton 

I think so too, there’s been this little, you know, because I’m like, You know what,

Jennifer Tamborski 

right, like when we start when we throw out a new product or service, you know, or we decide to pivot our business because it’s kind of what you’re doing while you still have the horse creation over there, you’re really pivoting your business into a new direction. So

Donna Ashton 

A little bit different people a little bit different direction, I’m doing things that I haven’t really talked to that much about. So I like I can talk about horses till the cows come home, you know, like I know exactly what to say and how to say it. But that’s from years of refining and working through all the nuances. And so it’s sort of the same thing.

I just have to kind of start going and then that is kind of what I’ve been doing and I keep getting better and better and better and better listening to what they’re saying and then what they’re responding to. So yeah,

Jennifer Tamborski 

I think really sitting down And, and creating, have you done this yet the pain point list, like just creating a list of all of their struggles

Donna Ashton 

I’ve done a lot over the last eight months, you know, to kind of go what do they really want and of course, I’m listening to them tell me on my like, you know, sales calls or whatever, right? And I’m writing all that down like and it’s the same thing over it’s you know, and it is sort of in it, but it’s great, because I’m getting all of that. So I just have to stick to that. And, and just, you know, now it’s like, okay, how do I reach more of these people? So with that, right, really

Jennifer Tamborski 

So with that, right, the realities is you know how to create a course you know how to create a training. So that would be the way to do it, create a webinar or masterclass or something along those lines. It’s not like you have to start running ads to it or have this long, extensive funnel right now, you can simply go on LinkedIn, throw it up there as an event and invite everyone you know, and have them invite everyone they know. Yeah. And then you can do the same on Facebook, right, invite just put your LinkedIn, whatever event on Facebook, start start using your community that use

Donna Ashton 

that I did a little masterclass last week for the first time in like a year. And I just did it to my list, it was sort of like, let me just practice. And I mean, there was a little social media and stuff. And it went, it was like 30 minutes, it went really well, I got two sales calls out of it, and two clients out of it. So I know, like speaking is good for me and speaking. So I love the idea, though of doing like the LinkedIn events or the Facebook event, which I always forget about using.

Jennifer Tamborski 

Yeah, I mean, I think if you because you’re just kind of getting started. So obviously, you’re not ready for huge funnels, and ads, and all of that kind of stuff. But this is a quick way to get them in the door, by using your community, right, like you already have a following on Facebook, you already have a following on LinkedIn, and you’re offering them a free training. And you know, depending on how many people show up, and how many sales calls you get, you may be able to fill up a bunch.

Donna Ashton 

Yeah, that’s what I’m hoping and doing these. And again, I have to keep in mind, I’m like, It’s 30 minutes, because I know your time is at a premium and I did it at noon. So it’s like you got to eat some time. So like I’m trying to do it around lunchtime. It’s like, hey, just call them and listen, you know, maybe I can get it even faster.

But it’s like, okay, great. I just talked about, you know, these four keys to four day weekends I go and I give them some practical things. And then I’m just, you know, my call to action is just like, like, let’s hop on a quick 15 minute 20 minute chat. And I’ll see how I can help you whether it’s you know, through one to one or can still have a few one to one spots to fill or the weekend or clubs. So that’s what I did last week. And I felt great with it.

I’m really, I’m not trying to toot my own horn, but I’m a good speaker, and I’m good bringing the information out. I’ve done hundreds and I’m not kidding hundreds of webinars over the years. So I’m really good on the fly. I literally have by little by outline, I go to it. So I love this idea of maybe just doing like a weekly or bi weekly, like one over on Facebook, one over on LinkedIn, whatever. And then just, it’s

Jennifer Tamborski 

Just cross promote it. Like, make the LinkedIn because I know LinkedIn has a better connection route right now then Facebook does because it can connect to your CRM and like calendar and all of that kind of stuff.

Donna Ashton 

So okay don’t put them to like a Kartra page, like optimally you can do it.

Jennifer Tamborski 

You can you can do I went either way. Either way is fine. The way I would do it on LinkedIn, and just the easiest way, right? The quickest way for you guys. So it is wait for for you to do that. And then just share the LinkedIn link on Facebook all over Facebook, hey, I’m, you know, I’m doing this event, here’s the link to sign up. Or if you do a Kartra page, just you know, sign up here and just let them know, just cross promote everywhere. And that’ll help really get people in the door.

Donna Ashton 

Yeah, I like that idea. And it just feels like and I’m not trying to get 300 people, you know, eight people or something. It’s great. That’s what we had last week. I think there was like eight people that showed up. And I was like, great. This was perfect. Because I could answer a few questions. It felt very intimate. And then boom, I had two people book, right.

Jennifer Tamborski 

Yeah, and I will that will work. Exactly. And I will also let you keep in mind that when it you are doing it to a cold audience, which throwing it out to LinkedIn into Facebook is going to be more of a cold audience than your email list is because these people already know like, yeah. So this show up right? I would, I would encourage you to have some kind of email sequence to remind them to show up all of that kind of stuff.

Donna Ashton  

I already have that built in to Kartra. Yeah, I can just yeah, like hey, it’s coming. No, hey, here’s what we’re gonna learn. Hey, in the meantime, you can listen to my four day weekends, podcasts or whatever.

Jennifer Tamborski 

Yes, yes, those kinds of things will help you over there, you really only need what like five days? Like, how far out? Would you do it?

Jennifer Tamborski 

Yeah, I would suggest no more than seven days, I’d say five to seven days is a good good timeframe when you’re when you’re directly inviting people. And I’d also go out to your friends and you know, the people you know, and see if they’re willing to post on their pages and on their, in their email list or whatever that affiliate type of marketing, where you’re just using other people’s audiences can really help you to generate more leads, which in the long run is what we’re looking for.

Donna Ashton 

And I do have my four day weekends. My brain just went, my little lead magnet that I’m doing, it’s like a little map, the map the four day weekend, sorry, my brain just like was like, I’m saying for the weekend so much.

I have that, you know, I haven’t really been doing, I, it’s been a couple iterations of that. And then I have it on my website, and I have it here and there, I talk about it on my podcast a little bit. And when I’m on other people’s podcasts, you know, I’m not getting a ton of traction with that. So I don’t know if maybe I’m just not out there enough. Or I know it’s

Jennifer Tamborski 

Part of the problem with a lead magnet trying to do a lead magnet like that organically where they’re downloading it. If you’re just posting on your social media, or you’re just you’re not directly inviting people like that’s, that’s the thing about this event is that you’re going to be directly inviting everyone you know, whereas a lead magnet, it’s whether or not they see it in your feed, right? Like they right? We don’t control the algorithm at all. So it’s all about whether or not show up in your feed. So a lead magnet is fabulous. And you definitely should have it and have it on your podcast. And if podcasts gets a lot of downloads, they can use it on that. It’s also great way to bring in leads through ads and that kind of thing. I just don’t personally think just a lead magnet like that is a great option for just organic posting. I think it needs to be a little more direct. So

Donna Ashton 

okay, so it’s harder to cold traffic, you’re saying basically,

Jennifer Tamborski 

it’s harder to cold traffic when it comes to? Yeah, when it comes to just a general as a

Donna Ashton 

call to action at my podcast, that would be a good,

Jennifer Tamborski 

nice, yes. At least listen to that one podcast or something, right. That’d be a great place to put it. And then in your all of your show notes and all of that kind of stuff. It also helps for you to determine whether people are listening and doing what you say.

Donna Ashton 

Yeah, like come to the thing. Right? Yeah, right. I know. That’s the thing. It’s like, sometimes I’m inviting them to something else. But I think it’d be nice to just keep them coming to the one thing and that way, no matter when they come. The thing is there.

Jennifer Tamborski 

exactly, it’s always great to have a lead magnet that’s on your podcast that’s separate from what you do for the general for everybody else, because it allows your podcast to really have, you know, they’re coming from there. Right. So all of the leads are coming in through your podcast, so you can kind of get some data about how your podcast is doing overall. Yeah, because

Donna Ashton 

it is hard to go well, I don’t know, right? I mean, he’s my podcast, and definitely building. There’s not like millions of downloads, but I’m definitely seeing you know that there’s been, you know, just even over the last six months, it’s definitely every month, it’s going up. So I’m like, great. Now, now, what’s happening.

Jennifer Tamborski 

But giving them that opportunity to download something from you from your podcasts also gives you the opportunity to continue to nurture them and warm them up and maybe move them through your funnel. So, so podcasts are fabulous ways to really warm people up. However, we want to make sure that we’re really focused on what we’re doing.

Donna Ashton 

Is that would you use the same one if I’m on a guest for other people’s podcasts? Or would you use something different for it?

Jennifer Tamborski 

Um, it could be both.

Donna Ashton

It’d be like podcast traffic, right?

Jennifer Tamborski 

Or less general podcast traffic so that, you know, if you really want to track by different places, I could make a special, like, just make a special link so that you know where they’re coming from.

Donna Ashton 

Right, that will be great, because there’s still I’m talking about it on there. And then there’s like, oh, yeah, you can go get if you want more like you can go to the map, or you can go to I used to have a quiz with my course stuff, but I haven’t come up with a quiz. I know quizzes are good. And I was like I could do a quiz. Like what is it going to take to stop the bleeding like I could do? I could just name it something different. Like it’s kind of what I’m already doing, but instead of calling it them after four day weekends, like I didn’t know with this, do I go with a positive? You know, or do I go with the stop the bleeding? You’re really overwhelmed. Maybe it’s just trying both of them and see which one gets it? Yep. Yeah.

Jennifer Tamborski 

And that’s what you’re doing right now is testing, it’s a testing a lot of the messaging, you’re kind of going out there with this whole new platform. So it’s a lot of, of testing, you just want to make sure that you’re actually tracking the testing, right. So if you create one that specific for your podcast, versus what’s specific for your general audience that you bring in or for other people’s podcasts, you just want to dial in your messaging. And that’s really what you do over the next like three months. Yeah,

Donna Ashton 

I’m not a good tracker. So I would have to be like, Okay, let me make probably making up separate ones will really help me because otherwise, I’ll be like, I don’t know where all this is. And I’m

Jennifer Tamborski

absolutely, absolutely,

Donna Ashton

always looking for the next thing. I never turn around and go Yeah.

Jennifer Tamborski 

Okay, I’d say this in almost every episode, especially in the strategy sessions, the most important thing about your marketing is your data. If you’re not looking at your data, you don’t know what’s working and what’s not. So if you don’t go back, and look, you’re just making assumptions, and those are going to end up biting you in the butt in the later later on. So creating some kind of tracking, even if it’s just yeah, once a month, I’m going to look at where things are at. So that you’re you understand what’s working in your business in the long run. Otherwise, we’re just guessing.

Donna Ashton 

Yeah, I think that’s the thing, too. I have someone who’s been starting to kind of put this together for me, so that’s good. And I’m like, oh, yeah, let me let me go look at the tracking sheets put together.

Jennifer Tamborski 

Put it on your calendar. I know you’re great about calendaring, like once a month.

Donna Ashton 

It’s like, okay, let’s see, how did we do compared to the last two months? Or let’s see what’s happening or, you know, okay, yeah, I did the webinars so that a lot of there’s a little more traffic or, like, let’s look and see what happens. And, yeah, that’s a good idea. I like that a tracking day.

Jennifer Tamborski 

Alrighty, my friend. I think I’ve I’ve filled your brain with some to-do

Donna Ashton 

You have, I mean, it was like, Okay, it’s like I had it all out here. But then it’s like now you’ve brought it together, and go, Okay, just do this, do this and do this, which is really helpful. Like

Jennifer Tamborski 

fantastic. I am so glad today was helpful for you and to my audience. I hope this is also helpful to you to see where people are at in their marketing and maybe how you can streamline your own. If you are interested in being on an episode of marketing matchmaker to have your own strategy session, head over to yourmarketingmatchmaker.com and fill out the application and I will be happy to have you on the show. Donna, it was great to talk to you today and you let me know if there’s anything you need.

Donna Ashton

Okay, thank you so much Jennifer was great.

OUTRO: Thank you for listening to the marketing matchmaker podcast. If you enjoyed this episode, I would love to hear your feedback. Please head over to Apple iTunes and leave a review so we can hear from you. And if you are a coach, consultant or online course creator who are looking to grow your business, increase your income and scale your impact. Connect with me at your marketing matchmaker.com I look forward to hearing from you.