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Show Notes

If you’re looking for business success that is steady and profitable, then this episode is for you! This business ride won’t be a roller coaster – if you take the time to invest in some key strategies and preparation, it can be a ride straight to business growth. Join my friend Christy Maxfield, founder of Purpose First Advisors, and I as we discuss tips on making your business sustainable and profitable, so buckle up and get ready to learn something new!

Contact Christy:

LinkedIn: https://www.linkedin.com/in/christymaxfield/

Website: www.purposefirstradvisors.com

Want to Work with Jennifer and her Virtual Marketing Experts Team?

Are you a coach, consultant, or online course creator who are looking to grow your business, increase your income, and scale your impact? Connect with me at YourMarketingMatchmaker.com I look forward to hearing from you.

Jennifer Tamborski 

Hey there and welcome back to Marketing Matchmaker. I am super excited today because we’re talking about a topic that I think I actually just said this to my guest. It’s a topic that everybody wants and nobody has and everybody needs some help getting which is really, your finances right? So today I invited Christy Maxfield on the show. She’s the founder of purpose first advisors. She helps small business owners build sustainably profitable businesses and work side by side with clients to to work side by side with clients to get the stress out of success overwhelm out of opportunity and confusion out of consistent profitability. That was a tongue twister and it shouldn’t have had it that needed to be so much for joining me today. Christy, how are you doing?

Christy Maxfield

I’m doing great. Thanks for having me on. There’s nothing I love to talk about more than money and people making it and living the life they love because they have it.

Jennifer Tamborski 

I love that philosophy. I actually, I met Christy retreat a couple of months ago. And funny enough, we’re from the same area. Yes, we were both in Texas at a retreat and but your topic with that we that you presented on it, this retreat was fabulous, because it was all about really how to create a profitable business, right, retain the revenue that we get, because they think sometimes business owners create revenue, right? We create six figures, we create seven figures, whatever that might be in your revenue. But the profit is a different story than what you actually make. Correct? Oh, let’s dive into that. First, what’s the difference between profit and revenue?

Christy Maxfield

Okay, so you hit the nail on the head revenue is what you earn, right? It’s what people pay you for your goods and services. And then what we have to subtract from that are all of our expenses. And the way I like to think about it, because this is how I find small business owner brains work, as opposed to MBA textbook people in is that you have to subtract all the expenses of running the business. And if you’re an LLC, typically, that does not include you when you’re doing if you’re looking at it from a tax standpoint, right. So of course, that money comes out of your bank account, because you’re paying yourself, but it’s technically according to our MBAs, and our CPAs and all the other A’s out there. It’s not an expense to the business. So we have to look at all the the expenses it takes to run the business, all the money you want to compensate yourself with and hopefully are. The taxes, whatever obligation you might have there, I’m not a tax advisor, I will allow you to, you know, encourage you to work with your advisor to minimize your obligations there. But we all usually have them. And then what’s leftover, after all of that, is our profit.

And a lot of people think, well, I’ll just pay myself out of the profit. Yes, and no. Most, most, corporate CEOs get a base salary. And then things like stock options, which is the equivalent of taking a piece of the of the profit, right? Because they’ll get distributions. Most small business owners don’t pay themselves consistently. Don’t account for the taxes that they might owe. They might be starving their business in order to have some money to pay themselves. And they’re just taking what’s leftover is not working for them.

Jennifer Tamborski 

Right? Yeah, I definitely have run into not only that for for clients, but I’ve run that into that in my own business in the past where, you know, you you said starving the business, sometimes you’re starving yourself in order to make the payment came in here to run.

 

Christy Maxfield

There are a lot of mouths to feed and somebody usually is starving a little.

Jennifer Tamborski 

So we jumped right into the meat of this. But let’s dial back a second and show people how you got to where you’re at, like, how did you get into this position?

Christy Maxfield

So I actually grew up in an entrepreneurial home. My dad ran a family florist in northern New Jersey where I grew up and that was his full time gig for his entire life. And when I reflect back on it now, I realized he really didn’t want to work for anybody else, but he didn’t necessarily want to run a business.

So consequently the business no longer exists. My siblings and I are not florist but also my biggest memories growing up where it was really hard. We worked nights, we worked weekends. And I had probably way too much knowledge of how lean things were when they were lean.

So I grew up thinking there was a much better way to make a living. And I went out and got a job after college. And it turned out that my first job ended up putting me in professional fundraising where I stayed for 15 to 20 years until doing my first startup in 2010. So I went from not wanting to be an entrepreneur at all, having lived it firsthand, to quitting a good paying job in order to do a startup, because I really believed in a lot of parts of the overall vision.

And and then when that I decided to exit there, just stayed on this trajectory of working with and supporting other entrepreneurs, first as a paid staff for an organization in St. Louis called the Center for Emerging Technologies, where I worked with IT, bioscience, and consumer proud product entrepreneurs, all around business model validation, which is essentially a fancy way of saying, Will anybody buy what you’re selling?

So I got really good at helping people answer that question. And exploring that question and really focusing on are you gonna make enough money at this, to make this worth your while, because that’s what you’re trying to do here. And that’s what I’m interested in. And then decided I could do that for more than just the Center for Emerging Technologies, clients, and in 2017, created Purpose First Advisors, so I could work with them as a consultant, but also go and work one on one with individual business owners who need somebody when I say, you know that that tongue twister of a phrase you had earlier of, you know, sort of take the confusion and the overwhelm out of opportunity. And all of those things, I find that most people feel overwhelmed, confused, sort of out of their depth to some degree, don’t want to admit it, don’t feel like feel like they should know it. Like they should be able to do this feel like they read the books, and they listen to the podcast, and they should be able to do this. And this was never meant to be a solo sport. So I think those folks..

Jennifer Tamborski 

Yeah, I think that’s one of the big things, biggest things out there is that as entrepreneurs, we often think that we should know it all. And the reality is, is we’re entrepreneurs, because we’re running a business, most of us don’t have business degrees, most of us don’t didn’t spend X amount of years in corporate doing, you know, learning all of that stuff. So tapping into the right resources is essential when it comes to growing your business.

Christy Maxfield

Yes. So, yeah, I was just gonna say, in most cases, when you’re just starting out, there’s lots of free resources in almost every community, at the very least you have a Small Business Association, because there’s one in every state, so find yours, right, and tap into that. And then as you grow, think about who else you need on your team.

Jennifer Tamborski 

Yeah, but I think if I think if a lot of people will switch back to that profit versus revenue, if they came at it, from the beginning, from a different mindset of creating the business so that it’s profitable first, right? Then it, you know, decreases the stress and the overwhelm and the confusion which,

 

Christy Maxfield

It can because it gives you a lens to look at all of those choices that you’re faced with, as a business owner, through the lens of does this allow me to create the business that I want, meaning I get to work with or sell to the people that I want to sell to the thing or the product or the service that I want to sell to them?

And does it allow it to do me in a way that provides for me and my family and my community? The lifestyle that I want, right? And then you can filter through all those things that are coming at you? Should I partner with this person? Should I launch this new product? Should I expand? Should I take a loan? should I should I should I should I you can start by just running it through those two criteria. Does it help me do business with the people I want to do business with selling them the things I want to sell them? Helping them make their lives better? And does it help me create the lifestyle I want?

Because there’s a lot of things out there that people need, but aren’t willing to pay market rate for so that only takes care of one? It like it helps the customer but it doesn’t necessarily help you build the life you’re looking for. That’s not a sustainable business. It’s got to work. It’s got to be a win win for everybody.

Jennifer Tamborski 

Absolutely. Yeah, absolutely. So when somebody what’s the first step like what is what do people need to start to understand, you know, their profit in and yeah, how to set that up?

Christy Maxfield

Well, and at our Texas retreat, as I like to call it. The challenge I put in front of of the other attendees and the tool that I shared with them to meet that challenge He was to really think about what they wanted their business to do for them. Because I think most people are like, well, if it makes some money, I’ll be happy.

Really?

Is that is? Are you going to just be happy? If it makes some money? Or are you going to be happy if it replaces your paycheck? Or you’re going to be happy? If it doubles your paycheck? Are you going to be happy, where you can eventually afford to pay yourself whatever it is you want? And have somebody else do all the work in the business? So you don’t have to do that? And it just generates revenue for you? Like, what do you really want out of this? Are you gonna get your one?

No, I didn’t get it, your one, I didn’t get your two, I’m still working on it, right. And your idea might change over time. But let’s be super honest with ourselves about what we want the business to do. And if you really want it to be a hobby, if you really want it to be a supplemental income, if you want it to be one of multiple revenue streams.

Fantastic.

I just want you to know what you want from it. Because then the tool I shared helps us then reverse engineer, how much is going to how much do we think it’s going to cost to run that business that helps me bring home X? How much? And then how much money? Can I if I spend X? How much money can I generate in revenue?

Meaning how much can I sell based on an expense of x? And then that’ll help me back into my taxes and all that kind of stuff. But I can start to get an idea because I think most people in their mind, they’re like, Well, if I made $100,000, great, $100,000 nothing to sneeze at. But is that going to pay you the business, the government and leave you something leftover?

Jennifer Tamborski

Yeah.

 

Christy Maxfield

Maybe not the way you want it, it could probably do all those things. But it may not do it the way you want it to. And so that’s where I like to start. I like to get start start with like, let’s get serious about what you want to what do you want us to do for you.

Jennifer Tamborski 

And I think one of the things that that I loved at the retreat was the showing like in your profit, showing how long you could run your business with whatever’s leftover, right? So if you know, your minimum requirement is $30,000 a month and you have $60,000 in profit, you have two months, right? If the world implodes, you have two months running your business. And I think that’s a really eye opening thing for people to understand. Because let’s be honest, the market, the economy, the world in general, probably too crazy. Sometimes we have no control over that.

Christy Maxfield

No, and I and when it comes to things like that, I want three to six months, right. And when I run my own business, I am way more conservative than then I might even advise my own clients to be, because that’s what’s comfortable for me.

I want them to know what’s comfortable for them. But I also want them to think about profit is the first place you build a reserve from because profits what’s leftover, right? And now, instead of just spending it on me and my family, or perhaps even investing in something in the business that I may or may not need right now.

Because sometimes there’s just things we want, like I really wanted to get an office this year. And I spent a long time trying to convince myself that that was a good expense. And I stayed with co working because I just I just wanted it. Right. Right. Um, but I but when push came to shove, I wasn’t going to make that that choice. So, you know, I think first thing it does is build a reserve.

Second thing it does is allow you to invest into the business, whether that’s hiring somebody giving them a raise, giving yourself a raise, you know, investing in a software package investing in you, right, like investing in me, investing in other things to help you grow, so you have more revenue, more profit? And then ultimately, is there even more that you can distribute to you and your your family and your community?

Because I always think about what do I need to spend what I need to save? What do I need to give? And that’s what running a profitable business gives you? It’s that choice, right? What am I going to spend? What am I going to save? What am I going to get? Done? I can do it?

Jennifer Tamborski 

I know, right? I love that I actually was talking, I talked to a friend of mine about that not too long ago, we were talking about when we make like whatever the I don’t remember remember what the number was, but we were talking about what we would give like that’s that’s what we’re you know, that’s our ideals, because we have a friend that has a seven figure business and she’s created a foundation and I’m like, I don’t really want to create a foundation. I just want to be able to go into a gas station and give him 500 bucks and say Phil, everybody’s pumped, you know, for whatever, like those kinds of things. But I think that’s the reality when you know, you have the profit, you can do things like that.

Christy Maxfield

Absolutely. And that’s, that’s like you said, where do you start? You start with that big hairy vision of I’d like to one day just walk into the gas station and say, What do you make in an average day, I want to take care of that fill as many car tanks as that number will allow you to do, right?

Yeah. And just make some of these days better, right, you may have someone else who’s really got a very clear philanthropic vision and wants to do something in a very targeted way. You may have somebody else who just wants to be able to give away free services, like I’ve so many people who want to start with that, because the need for whatever they’re doing is so great, right?

Like, you have to take care of yourself. First, it’s the oxygen masks, and then on to the person next to you. So let’s get your oxygen mask mask on, let’s make sure that it’s flowing. And then you can have the luxury of being able to help others. But it doesn’t have to be an unattainable thing that luxury is not unattainable. It is it just requires you knowing what you want, and whether or not the business can do what you want it to do. And sometimes it can’t.

Jennifer Tamborski 

And that’s okay. And that’s okay gives you an opportunity to create something that can anything, I think people are afraid of numbers in general. When it comes to marketing, and in my face, nobody wants to look at their data. No. Right? And that can tell you the most about it. Your p&l, your profits, your all of that kind of stuff does the same really right, it just tells you the health of your business overall.

Christy Maxfield

Yeah. And the thing is that your profit and loss statement is a lagging indicator, meaning it’s what happened in the past. So by the time we look at its, you know, end of November, it’ll take some vital December for you to balance your, your your November numbers, by the time that happens. You’re now a month out from the things that happened in the past.

And if they’re not trending the way you want them to trend, you’ve got like probably three months of that already happening before you got to that number you didn’t want to see. Right.

So I’d much rather look at who’s in the pipeline, how many clients are coming in, right? Is my marketing, creating the number of leads that I know, because I know, it takes me three months to go from meeting somebody to signing a contract and starting to work with them, let’s say.

And I know, let’s just pretend that I know, 50% of the people I meet are gonna say yes. So, you know, if I’m trying to bring in one new client a month, I can get a pretty good idea of how many people I need to be talking to how many have to be interested? How many have to be moving from kind of being interested to kind of saying yes, and putting money, you know, towards this effort. And those numbers, give me a bunch better insight into whether or not I’m going to hit my profitability goals than looking at my p&l.

Although I am not saying don’t worry. I did not say that. Your p&l, understand your p&l ask ask an accountant friend questions. I’m not an accountant. I’m not a lawyer. I’m not a therapist, I just dabble in all those things. But get really curious about what your business, how your business lives and breeds. What does it need to be fed? How often does it How long does it take to digest so right and produce result.

Jennifer Tamborski 

One of, one of the things that you do incredibly well is really articulating that it laying it out in a way so that when I use because I did use your tool, I was like, I’m gonna play with this. And so when I went in there, and I was like, oh, oh, that’s not as hard like laying out the numbers.

Because I know, you know, my goal is to hit seven figures in my business and laying up numbers on your spreadsheet. I was like, Oh, that’s not as hard as it looks. Because now I know how many people I need to sell, right? As opposed to, sometimes you’re breaking this down into like, it’s a lot, it can get scary when you start thinking about like, all of this stuff. So So I do love the tool that you use supplied us at the retreat because of that, because I can just look at that and go, Okay, I know exactly how many people I need to sell in order to hit the numbers I want to hit.

Christy Maxfield

Yes. And then and that’s where it translates into, right? Because then people are like, well, these are imaginary numbers. No, these are the numbers that you then have to build a plan around. So if that’s the number I want to hit, if if I’m I’m gonna make up a number. If I’m at 500,000 and I want to be at a million and I know how many clients that takes what my average sale is all those kinds of things. Then I can map a plan on how I’m going to get there.

Now. Customers being customers, I can’t force them to buy, but I can do everything in my power to get in front of the right people have the right conversations offer the right value and convert them from interested parties to You, clients, paying clients who I can build a relationship with. And you know, God willing, they continue to work with you.

And then they also continue to refer to you.

And this becomes this wonderful virtuous circle of things. But it’s that plan part, it’s like knowing the number, knowing where you are knowing where you want to be, knowing what it’s going to then take to get from point A to point B, and being willing to stick with that right and work the plan. Yeah, the plan is sometimes boring. Working the plan is sometimes tedious. But it’s what creates new realities.

Jennifer Tamborski 

Yeah, absolutely. And working, the plan doesn’t have to be boring or tedious. If you enjoy your job, and you enjoy what you do, and it is your passion, which I hope most people’s businesses are in some respect, yes, then it’s a matter of, again, when you know your numbers, and you can know when you’re able to give up those things that don’t fill your cup, right? You don’t want to deal with your own email, you don’t want to deal with you know, your website, your copy, whatever the thing is, your accounting, you know, that you’re able to because you know what you’re doing, you know, where, if you’re profitable, profitable.

Christy Maxfield

Absolutely, because then I can also I can either delegate that down to somebody, or I can hire somebody, right, so I can outsource or I can in-source. And I can expand my capacity that way. Because that’s the other thing is most of us build businesses based on the thing we know how to do. And our personal capacity, which is limited, it is not 24/7. It’s much less than that.

And so if we want to grow a little bit, and you don’t have to want a million dollar business, you don’t want to have to want a $10 million business. But if we want to grow a little bit more than what it takes us to do on our own time, and to do some things much better than we will ever be able to do on our own.

We have to have enough money to be able to hire people to help us do those things. And that’s exciting, then think about it, you’ve helped create a job or sustain another business.

Jennifer Tamborski 

Absolutely.

Christy Maxfield

Gets me excited.

Jennifer Tamborski 

I know we get to continue to evolve the community. Again, it comes back to you know, being able to create that, that baseline of of connections and and helping them grow. Yeah.

Christy Maxfield

And having done fundraising for many, many, many years, I never, there’s lots of things people will say about fundraising that are not very kind. But my philosophy was always I was inviting people to be part of something bigger than themselves. And for some people, that that really resonated with whatever organization I was working with, that resonated with them, and they chose to get involved. And they chose to make a gift, which was a very small part of the overall relationship.

I see sales in a lot in the same way of, if this is the thing that you need, or you want or you desire, then let me give you the opportunity to say yes, and build that relationship with you so that we can get you the thing you need want or desire. And this isn’t about trying to, you know, the salesy part of sales doesn’t need to be that way.

Just like the fundraising part of fundraising doesn’t need to be that way. There doesn’t have to be anything icky about it. Right? You’re simply inviting somebody to choose whether or not they want to work with you to take care of their need, want, or desire. And we are all powerful enough to be able to say yes or no, and then move on literally.

Jennifer Tamborski 

And we all get, again, the the benefit of knowing your numbers, is when you talk to someone like me, or like you that has a service that you really want. You’re aware of whether or not you can afford to invest in it.

Christy Maxfield

Yes, yes. And that and you’ve thought through what success looks like beyond the numbers. Because of course, we’re trying to hit your running a bit running your business with more confidence, running your business with a greater handle on what your numbers are and what they need.

Feeling like you can make informed choices. I want those to be part of your outcomes.

Because if those are part of your outcomes, I can’t guarantee you that in x months, you’re going to hit Y revenue. Right? Some people can do that. That’s not how I approached the work that I do, right. But I have yet to meet somebody who I’ve worked with, who hasn’t been able to be more successful in generating revenue and profit, because they’ve adopted a different way of doing business. That leaves them feeling more confident, and less overwhelmed.

And all of those kinds of things. So I’ve really asked people to think about what does success look like? How does it feel if we’re done working together and three months, six months a year? What are you going to look back and say you was really important. And funny enough, a lot of times folks will email me or call or text or whatever and say, Okay, you were in my head today.

And to me, that’s part of the success equation, right, is because there was something that they needed, or struggled with, or hadn’t thought about that way that when we worked together gave them a new thing, a new way of running their business that came in handy. That was very practical and very applicable. And so much, so they wanted to share it with me. Right? I love that, right? So for like, when, again, when you choosing to work with somebody like you like, yes, I want a certain ROI on my marketing.

And I want to feel good about the brand that I’m putting out there. And I want to feel confident that I’ve chosen somebody who’s really super smart and knows what they’re doing and has my best interest at heart. Right? I want a lot of things out of that relationship. And some of them are numbers driven.

Jennifer Tamborski 

Yes, absolutely. Absolutely. So when someone comes to you, what is step one with having a conversation with you? Yeah.

Christy Maxfield

So generally speaking, it’s, you know, what do you want? What do you what do you want out of the business? What’s the vision? What are we trying to build together? But probably even before that, why are you reaching out to a coach? What, what is it about where you’re at in your business, that you feel like adding this resource is going to help you be successful or accelerate your success? So because I really need to know what you’re thinking, What are you thinking, feeling saying and doing? Right, sort of the basics of the client persona, because again, if you’re coming to me, because you want to increase revenue by 15%, in, you know, 12 months, we might be able to do that.

But if that’s your primary motivator, I might not be the right coach for you. Right. Whereas if you’re coming to me and saying, I really want to understand my business at a, at a more sophisticated level, I want to feel more in control of what I’m doing. I want to know that the business is doing as much as it can for me.

Sometimes I have people come in and specifically say I want to I don’t want to be intimidated by the numbers anymore. I don’t want to be put off, or I’m I want to hire in the next 12 months. And I’m I have no idea if I can do that. How am I going to figure out how I can can do that. So the entry point is usually the point where it’s, I’ve tried doing this by myself for a long time, I was pretty darn successful. But I’m also exhausted, and ready for some help so that I can work smarter and not harder. And then we start with where are you?

What are we trying to build, because that’ll tell us what we need to focus on. And as much as people love to take one step at a time, sometimes we have to be working on a few things all at once. Sometimes we get the luxury of sequencing. It really depends on how fast they want to move, what kind of results they want to see and when they want to see them. But that’s Yeah, I wish I had a very like, three point….

Jennifer Tamborski 

I think that’s perfect. I honestly, you’re just telling I mean, it’s much more fluid than that. Yeah. And and you get to meet your clients where they are to help get them where they want to go.

Christy Maxfield

Yeah, yeah. And that actually, I spoke to another colleague who was at our Texas retreat, and she thought about doing working with the coach for quite a while. And I got the impression that a lot of people had a formula that they offered her.

And I don’t have a formula, I know what works, right? I know, we’re going to look at numbers, we’re going to look at people, we’re going to look at processes, we’re going to understand how all of that aligns to a vision. We’re gonna look at where you have pain points, and what’s going on there.

And we’re going to do it in a way that makes the most sense for you and your business at the pace that makes the most sense for you and your business. That’s going to look a little different for everybody.

Jennifer Tamborski 

Yeah, yeah. I love that. So how can someone in the audience get in touch with you if they’re?

Christy Maxfield

Yes, so you can check out purposefirstadvisors.com. If you go to the ideas section, which is the fancy name for my blog, you’ll find a post that actually has the tool we’ve been talking about in it so there’s a link there you can go you can explore. You can then also reach out if you’re like hey, that’s a very nice tool, but I still excel spreadsheets and Google Sheets and all those wonderful things scare the bejesus out of me and I’d really love for somebody to walk through it with me.

I would love to have that conversation with you. But yeah, purpose first advisors.com And LinkedIn where you can just look for Christy Maxfield I think it comes up Christy Maxfield MBA. So, and for the record, I got that after my first startup, not before, and my undergrad was in poli sci. So if I can do this, you can do this, this, this is a doable thing.

Jennifer Tamborski 

So tell our client, our audience who is ready for you? Like, when are they ready to reach out?

Christy Maxfield

Yeah, you’re ready when you’re no longer debating whether or not investing in a coach or consultant is an extravagance, right? You’ve already made the leap, to saying, I deserve to work with somebody who’s focused on me and my business and our success, and whose expertise in that area is going to accelerate my potential. Because if I have to convince you that coaches in general, or consulting in general is a good thing, I’m probably you’re probably not ready for it, right.

But if you’ve already decided, the only way, I’m really going to apply all the things I do know, all those books I read all those podcasts I listen to, all those other seminars and workshops I’ve gone to, is to work with somebody who knows how to help me implement them, then you’re ready for me. That’s it, right? Like your QuickBooks can be ugly. Your processes can be undocumented, your people can be ad hoc. We can figure all of that out.

But you have to be mentally in a place where you’re like, Yep, this is the investment that I want. I need I deserve.

Jennifer Tamborski 

Awesome. Awesome. Thank you so much for joining me today. Cuz See, I love talking to you about all of the intricacies of the numbers.

Christy Maxfield

I am thrilled that you liked the tool.

Jennifer Tamborski 

And I didn’t know about that, you know, that tool. It really like it helped me so much when I was I always plan my next year in October. So right after their cheat in that tool. I was like, Oh, this helps so much to lay it out the next year. So I appreciate it. So I would encourage everybody, if you really want to know what your numbers are gonna look like in 2023 or 2024. Whenever you listen to this podcast, the tool on Christy’s site can really help you do that. And I would suggest going to download that to to do to really just get an idea of what it looks like to really pay yourself how much you want to pay yourself.

 

Christy Maxfield

Yes, real number, the number you’re embarrassed to say, or you feel like you shouldn’t be so ambitious about that number. That’s that number.

Jennifer Tamborski 

That’s the number that we all want to we want to focus on. So I wholly wholeheartedly encourage everybody to do that. And I will have all of Christy’s contact information in the show notes. So if you didn’t get her website, it’ll be there. You can just go to the show notes and click on that and head over to her website to get that tool. And I will see everyone next week on Marketing Matchmaker.

OUTRO: Thank you for listening to the marketing matchmaker podcast. If you enjoyed this episode, I would love to hear your feedback. Please head over to Apple iTunes and leave a review so we can hear from you. And if you are a coach, consultant or online course creator who are looking to grow your business, increase your income and scale your impact. Connect with me at your marketing matchmaker.com I look forward to hearing from you.