Are you Flirting with Your Ideal Clients

Are you flirting with your ideal clients? The flirting phase or the DYIC process is all about engagement. So let me ask that 1st question in a different way.

What does your actual engagement with your audience look like?

Sometimes online business owners don’t realize how important free, valuable content is FIRST, before offering a paid program. Some business courses will teach you this simple sales strategy for selling your course: Offer a free webinar -> Offer a paid Course -> Make sales for the course from the webinar. Period.

But this strategy doesn’t demonstrate the importance of creating free content and a personal brand first.

Focusing on this part of your marketing will shorten the time it take for your ideal prospect to go from cold (people who don’t know you) to warm (people who follow you and enjoy your content) to hot (people to purchase everything you sell.

Think about this:

Are you taking time to create free, valuable content for your audience? Are you taking the time to engage with your audience?

How are you building your audience (are you spending on strategic ads)?

Does your free content invite the same audience who will also purchase your paid programs?

You want to create a strategy to attract a clientele who will eventually buy from you, so you want to create free content specifically for that person.

And you need to put time toward this goal.

Businesses that see the greatest success are the ones who build their own brand.

And you’re the only one who can do that for your business.

This is part of the marketing process that is all on you. You need to create the content and THEN ask your team to help you implement effective strategy (don’t ask a team of marketers to do all this work for you, because your followers want to hear from you!).

The core of marketing is connection. Are you intentionally putting time toward connecting with your audience?

If you’re creating for your audience and now you’re ready to implement your marketing plan, reach out to my team! We would love to help you grow your business with intention and strategy.