It’s no secret that digital marketing is constantly evolving. Every year, new trends emerge and technologies advance, sometimes making it difficult for businesses to keep up with the rapidly changing landscape of digital marketing. Today we’re going to jump into some of the biggest trends that are coming in 2023. So, without further ado,
Deeper Data-Driven Insights
Now more than ever, data is essential to businesses looking for an edge. In order to create campaigns that truly connect with your audience, you need to have a deep understanding of who they are and what makes them tick.
In 2023, this trend will only become more prevalent as brands tap deeper into their data sources in order to gain real insights about their customers. This includes not only quantitative metrics such as website visits or open rates but also qualitative data such as customer feedback or surveys.
And with to advent of IOS and other privacy laws, the way we gather data has had to adjust – that’s where zero-party data comes in!
Zero-party data can be thought of as the cherry on top of your marketing sundae! It is information that users willingly, knowingly, and actively share with a company or organization. This may include preferences, intentions, and opinions; areas in which customers most want assistance from brands; purchase history or intended purchases; and demographic information. All of this data can prove to be invaluable for companies looking to draw up marketing strategies.
In 2023 and beyond, companies should consider leveraging quizzes, forms, and surveys as a simple yet effective technique for collecting useful information from their customers. This intel can then be used when making decisions about future product launches or services
Video Content Long vs Short
Video content is nothing new in digital marketing but in 2023 we expect it to take center stage again. As content creators, we often find ourselves in the midst of a tug-of-war between long and short form content. ..which one should you use to maximize engagement with an audience?
Short-form video platforms like TikTok or Instagram Reels offer an opportunity for brands to showcase their products/services in a fun and engaging way while connecting with younger audiences who are increasingly spending time on these platforms.
Long-form content is great for building relationships with your audience and giving you a chance to really showcase the value that comes from trusting in your brand. Think about it: if someone can pay attention to what you’re saying for 30 minutes, then surely they’ll remember who said it! It’s also a fantastic tool when trying to rank higher on search engines–that SEO boost might just be key in gaining new followers as well. In addition, long-form content gives room for storytelling–and we all know how important stories are when establishing trust between people or companies!
Determining which is right for you and your business is going to depend on several factors.
- Your Audiences – You can read every article that exists about what type of video you need, but ultimately, the choice between long and short-form videos depends on your audience.
- The purpose of your video – When it comes to creating a video, knowing your objectives is key. Are you looking to show off new products and get people talking? Showcase yourself as an authority in the industry or tell a story that gets results. Having clear intentions from the start makes working out what style of video works best for you much easier – not just within budget but also timing-wise too! Establishing goals allows us to reverse-engineer videos so we can reach them with ease.
- Your marketing channels – Before you start producing videos, it’s important to think about the platforms where they will be shared. Different social media channels have varied limits on video length – Instagram has a 60-second limit for Reels; TikTok caps out at 3 minutes and LinkedIn allows up to 10. You also want to consider if there are specific restrictions in place when creating ads or promotional content too – so do your research before investing time into making something that won’t work!
Videos are a key element of any successful business marketing strategy. Not only will they draw people in, but creating an engaging video presence can also lead to higher conversion rates and better brand recognition! The real trick isn’t whether you should use short-form or long-form videos – it’s how you effectively weave them together into your overall plan. Finding the right mix is essential for ringing up results on social media channels. It’s important for marketers to stay on top of these trends and make sure they stay ahead of the curve when it comes to creating content that resonates with their target audience.
Funnels for 2023 –
I’m wrapping this up with a dive into funnels. Yes I know I may be biased about this topic, however, what I know is that funnels are THE best way to create a business that is flexible, agile, and capable of scaling.
Let’s start with the most basic definition of a funnel. In the simplest terms of terms, a funnel (or customer journey) is a series of steps that takes someone that has a pain or problem from cold (where they have no idea who you are) to warm (they know you and that you have a solution to their problem) to hot (you actually are making money by converting them into sales).
Generally speaking, a funnel will involve multiple parts of digital marketing, things like automation, email marketing, content and paid traffic.
The biggest benefits of sales funnels, and why you should definitely be using them:
Automation – If a process can be automated, it should be in order to save time and scale a proven result. What’s more, 88% of business owners report that automation allows them to compete with bigger brands.
Track Customer Behavior – A sales funnel helps you understand the path your customers take. When prospects drop off at a certain point in your funnel you can make corrections to increase overall conversions.
Follow Up – This is important because the longer you wait to follow up, the more chance another vendor will earn the customer’s business.
Which funnels do I recommend in 2023. That’s a really hard question to answer as it really does depend on your, your business model and your audience. Here are 2 of my favortite funnels. .
- A webinar/masterclass/video sales letter – No matter what you call it, this funnel is effective. In this type of funnel, you’re providing valuable information to your audience that wakes them up to their problems and highlights you as a solution to those problems.
A couple of points to keep in mind for these training. If it’s evergreen, keep it short. You’re really wanting about 5-10 minute intro to who you are, 15-20 min training (actually teach them something.), 5-10 minutes sales (that is the whole point of a funnel, selling from the stage)
- Quiz funnel – I love a good quiz and I’m sure you do as well. I love the diversity of what you can do with a quiz and the information you can gather from people. Honestly, it’s one of the most underrated marketing tools available to you. A quiz is incredibly effective at generating leads, engaging your audience, and giving you information.
A quiz helps people to become aware of your business and more importantly aware of the problem that your business can solve.
A quiz can also segment your audience, which then allows you to send a message to your audience about the specific problem they are facing right now. This really helps with nurturing your audience and moving them through the funnel process.
Funnels are an essential method for growing and scaling your business. Keep in mind that every funnel needs to have a purpose. No matter what type of business you have, you need a funnel that attracts and converts your audience. The goal for any funnel is to move people through the different stages of your sales process. To create an automated system that takes them from introduction to commitment.
As digital marketing continues its rapid evolution, it’s important for businesses large and small alike to remain aware of the latest trends in order to stay competitive in the marketplace now and into 2023. By staying ahead of the curve now you can set yourself up well for success further down the line!