When it comes to launching your new product, service, or solution, it can feel like it’s your baby. Whether it’s a big product or a small product, there’s a lot of pressure to make sure everything goes perfectly.
But, what does perfect really mean?
In my opinion, done is always better than perfect. Perfect leads to perfectionism and perfectionism leads to procrastination.
When you are getting ready to launch, keep in mind that your launch and your product don’t have to be perfect in order to be profitable. It just has to be well managed, well maintained, and effective in your marketing.
If something is holding you back from planning and executing your launch, I want you to ask yourself the following questions…
- Do you want people to use your product or service?
- Do you want people to talk about your product or service?
- Do you want people to share your solution?
If you answered yes to any of those questions, it’s time to launch!
What is a launch?
Think of a launch as an event. Planning for and executing a launch is kind of like a wedding. But, instead of two people getting hitched, you and your product are entering into Holy Matrimony. And, instead of guests, you’ll have customers. And, instead of receiving gifts, you’re actually giving them in the form of valuable content, bonuses, and discounts.
A launch is a huge deal for any business and it should be treated as such. And, if done correctly, it can be a lot of fun. However, there is more to a successful launch than just throwing a big bash.
Here are 3 tips for creating a successful and profitable launch!
1. Create a buzz.
When planning for your launch, you want to make sure everything looks its best. Just as in a wedding, you’ll likely have an engagement party, send out beautiful invitations, and maybe even have a bridal shower. You pay attention to each detail. And then, on the day of the big event, you make sure everything looks as best as possible. All of this works to create an experience that people remember long after the main event.
All of this serves to create hype around your launch and it makes people more excited to buy from you. This added interest won’t just attract potential customers, it can also serve to attract potential partners, too! Creating a buzz around your launch really will give your product the best chance for success. It ensures people are excited about it before it ever even launches.
2. Build authority.
A product launch can help you to build authority. By planning for and launching your product, service, or solution instead of simply releasing it into obscurity, you make the product or service seem much more interesting. And this means that you’re likely to get many more sales.
Let’s be honest, the last time you created something new and didn’t launch it – what were the sales like? And, what did it take, on your part, to start making sales? If you want to build your authority and increase your sales, don’t underestimate the power of a launch.
3. Consult your audience.
Here’s a secret. The key to launching a successful product, service, or solution is consulting your audience. Ask them what it is they want and need. By getting feedback from potential customers along the way, you can be more certain that you’re creating something people want.
This process validates your product, service, or solution before you ever even offer it for sale. Ultimately, it will save you time and effort in the long run, and it will guarantee your success. So, next time you’re thinking about launching a new product, service, or solution – make sure you consult your audience first.
A few more quick tips before you launch:
- Make sure you have enough time to launch – create a timeline!
- Before you launch, build your audience and email list through lead generation – create a lead magnet that is directly tied to your product, service, or solution!
- Determine what you will sell – create a product that is easy to promote and market!
- Always, always provide extra value – create bonuses and extras!