When it comes to launching, you’ll find a lot of conflicting information. Some people will tell you it’s a necessary part of marketing your business. Others will tell you that you don’t ever have to launch. There are evergreen launches, live launches, and everything in between.
The reality is this – while launches are not a required element of business, they can be really effective in creating momentum in your marketing and growing and scaling your business.
Focusing on your mindset is key to how you can create a high-converting, money-producing launch!
Here are the 4 steps you’ll want to follow in order to have your most successful launch yet!
1. Focus on your mindset!
You have to be prepared to fail. If you haven’t failed, at least once, you’re missing so many opportunities.
Entrepreneurship is all about taking risks. If you don’t take risks, it’s impossible to achieve any level of success. Yes, there is always a possibility of failure. However, if you never take the plunge and try, you’ll never know what could have been.
Failing is not bad. Failing is an essential part of your journey to business success. If you’re not failing, you’re not punching yourself and learning. Don’t be afraid to fail. It’s part of business.
If you believe in yourself, your product or service, and the transformation you can provide, you will succeed in the long run. Don’t give up. Keep going. Learn from your mistakes and keep moving forward.
2. Spend time really thinking about your idea.
Don’t rush. Instead, give yourself the time to really think about what makes your offer unique. Think about what problem it is that your ideal clients need to be solved. What are your goals for this launch?
The answers to these questions can make it so that your efforts have a bigger chance of success. Diving deep before you even start the launch
3. Create a plan.
Put together a plan. A solid plan. It doesn’t have to be complicated. Make sure you know what steps need to be taken and when. Make sure, when you look at your plan, you are comfortable with everything. Also, be sure the plan allows you to be both fluid and flexible.
If you don’t have a plan in place from the beginning, it becomes overwhelming to try to think of what you can do when it’s time to pivot.
4. Promote your launch.
I know this sounds like – duh. There are so many people who plan a launch but don’t plan the promotion piece of it far enough in advance. If you don’t have an audience to launch to, it becomes really difficult.
When you’re creating your launch plan, think about your email list. If it is smaller than a thousand subscribers, you might want to first focus on growing your email list before you launch.
Plan to promote your launch far enough in advance that you have the opportunity to grow and sell.
Remember this: If you never put yourself out there you don’t launch, you’re guaranteed to fail. Failure is not trying. Having a launch that is less successful than you’d have liked is learning.