Show Notes

Planning for the New Year Pt 4: What will you do differently with your marketing plan in 2022?

Rather than looking at just one aspect of my marketing, like FB ads or Email marketing, I get to look at our marketing as a whole system rather than specific pieces of information.

It’s going to be more important than ever to focus more on providing engaging content that connects to your audience. It’s time to spend more time on providing valuable content and creating that relationship with your audience.

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Hey there. Thanks for listening and welcome to the marketing matchmaker podcast. If you're looking to grow your business, increase your revenue and scale your impact all while staying true to who you are and the people you serve. This is the show for you. I'm Jennifer Tamborski, digital marketing strategists, fractional CMO, and founder of Virtual Marketing Experts. My team and I work with six and seven figure coaches, consultants, and online entrepreneurs who are tired of playing the guru game of one size fits all marketing. They're ready to create a business and marketing strategy that actually builds relationships with their ideal clients creates massive shifts in their business and rapidly increases their revenue. As your marketing matchmaker, I'm going to help you find the perfect marketing match for you. This show will teach you how to reach your ideal client, connect with your audience, build that perfect relationship and generate more revenue. All through a process I like to call dating your ideal client. Now let's go have some fun!

Hey there, welcome back to Marketing Matchmaker. The last couple of weeks have been discussing strategic planning for your business for the new year. This episode I'm going to focus more on overall marketing planning.

One thing I know is that failing to plan is planning to fail. I don’t know about you but I saw this a lot in 2020. Often there are things in our life and business that come up, things we can’t or don’t plan for. When we have a plan in place, we are better prepared to make the necessary changes to our business that will continue to lead to success. Without that plan, I think, people often give up. They don’t have any idea of what to do next. 

So let’s start planning.

You may or may not be aware of some things that have made an impact on marketing this past year. Now is the time to really look at your overall marketing strategy and make sure that it’s going to align with these changes. Remember the SWOT analysis we talked about, this is definitely both an opportunity and a threat (if you don’t address it). We're going to start with the privacy measures that are being put in place and how that’s going to affect your business and your marketing.  

A quick recap of what I mean by the privacy measures. Earlier in 2021 IOS generated an update that helped users control who tracked their data on the apple devices. You might have noticed that Facebook had a bit of a meltdown about this, and while it has tremendously affected Facebook Ads (and really all other platforms in how they use and manage data) I don’t think it was quite the end of the world that Facebook predicted. It has required those of us who run ads to be more creative in how we are reaching our audience and more effectively using our ad spend. 

What you may be unaware of is that Apple is coming out with a new IOS update (15) that is going to affect more of your marketing. iOS 15 update is going to have an impact on your emails, on the data you’re able to collect from your email marketing. Meaning information about open rates, clicks, and registrations via email are going to be affected. 

What the iOS updates have done is given users more control over their data. Which as a consumer myself is actually a good thing. However what it really means is as a marketer and business owner I get to look at my overall marketing from a new perspective. 

With these privacy changes being only the beginning, marketers will have to find ways to adapt their strategies to deal with these upcoming changes.

Rather than looking at just one aspect of my marketing, like FB ads or Email marketing, We get to look at our marketing as a whole system rather than specific pieces of information. 

It’s going to be more important than ever to focus more on providing engaging content that connects to your audience. It’s time to spend more time on providing valuable content and creating that relationship with your audience. 

When you are thinking about your next year, it’s super important that you have the foundational aspect of your business in place. Take a look at your business goals, then look at your marketing strategy. Do they align? A successful marketing plan is not a standalone effort – it is meant to support and promote your vision for your company. Remember that marketing is designed to attract your ideal customer, marketing will not fix an overall bad foundation, it will simply highlight the cracks. 

• Know your ideal customer better than anyone else
• Create an angle and offer positioning specifically for that customer
• Set your sales goals and define your metrics for success 

 

That leads right into the planning for your next year. I have a few suggestions to help you get started. 

Invest time & money into building a strong brand. Work on a specific strategy that will provide long-term value to your audience

Remember to give more than you receive. Reality is that people see ads every day all day long. They often become immune to them. Begin focusing on educating your audience on why they need you, what can you do for them, and provide them with high-quality, valuable content

Understand where your ideal clients gather, whether that’s online or offline. Multi channel marketing will give you the chance to personalize your message and come across in a way that helps to connect with you.

Make sure you are telling your story. There is nothing more authentic than hearing your personal story. Storytelling helps your ideal client to connect with you and begins to establish that connection we all need. 

Beyond planning marketing tactics, make sure you have your goals and objectives defined and that they are helping you to reach your overall vision.

Now is the time to break down your strategy into a weekly schedule that you can revisit throughout the year to ensure you stay on track. No matter what stage of the game you’re in, defining your business goals is a critical step towards determining the specific marketing strategies that will help you achieve them.

Developing a plan for your business is a necessary way to break your goals into digestible, achievable actions to keep your business on track. 

Reaching your yearly objectives shouldn’t be a guessing game. If you’re finding it hard to develop your marketing strategy for the coming year, contact us for help. 

Thank You for listening to the Marketing Matchmaker podcast. If you enjoyed this episode, I would love to hear your feedback. Please head over to iTunes and leave a review so we can hear from you. And if you are a coach, consultant, or online course creator who are looking to grow your business, increase your income, and scale your impact connect with me at yourmarketingmatchmaker.com. I look forward to hearing from you.