I am passionate about all things marketing and social media. Those are two of my absolute favorite topics. I just love talking about all of that juicy information.
One thing that I don’t think many people realize is that good marketing, whether organic or paid, requires a team! Creative director, graphic designers, copywriters, and more. The same goes for social media. If you want more than simply captions and images, you need a team. There is not one person who is excellent at all the things: analyzing data, graphic design, using words to tell a story, and producing the creatives.
Having a good team that can support your marketing and social media is so essential to businesses that really want to grow.
But marketing is easy, right?
Marketing is a HUGE umbrella. Let’s be real here, everything is marketing at this point. When talking about marketing, you really need to narrow it down to… what are the goals and who is the audience. Then build the strategy around that.
You’ll need someone who does ads and does ads well. You’ll need someone to come in and do your social media posts. You’ll need someone who knows SEO and ClickFunnels and eCourses, and the list goes on and on.
So many business owners try to DIY their social media or their marketing strategy and then they wonder why it doesn’t work. It didn’t work because it wasn’t done correctly. A team of experts can do it correctly.
Do what you love.
Even though we’re fabulous at marketing, I don’t manage my own books. Bookkeeping is not my thing. So, I hire an expert or a team to handle that. I hire other people to do those things that I’m not great at.
If you were bringing in seven figures a year, would you trust yourself to do your own taxes? I wouldn’t. I would hire a tax expert.
When you stop focusing on the things you aren’t good at or that you don’t love, you free up more time for yourself to focus on the part that you are really passionate about.
That’s what keeps us from feeling like we’re stuck at a J.O.B. every day. Instead, our work feels like a passion.
How do I know if I need a social media team?
If you want to be successful on social media, there has to be an element of you in your content. You have to be authentic and you must connect with your ideal client. But what you need to think about when deciding if you need to hire an agency or team is how much time you’re willing or able to put into it.
When DIYing it or attempting to go it alone, you run the risk of making some major social media mistakes.
Here are some of the most common mistakes being made on social media right now.
- Using the exact same content across every platform. Think about changing up the dimensions and who you’re talking to. Don’t treat all of the platforms the same. When you’re producing content, think about how you consume content on that platform.
- Not including a CTA (Call to Action). You could have a gorgeous image and words that inspire, but then what? You need to ask your audience to do something, to take action.
- Hiring people to post without taking any time to look into important analytics like ROI and engagement rate. Sure, your posts and your grid might look nice, but are you getting as much as you can out of them?
- Not being original. Every brand is different. You can’t just duplicate someone else who is successful’s strategy, hashtags, etc, and expect the same great results.
Social media and marketing are both an art and a science. Most people can nail down the art but they miss the science piece. They don’t look at the data and analyze the metrics to come up with or adjust the strategy. So what can you do? You can talk to the experts.