Show Notes

Just like dating, the key to remarketing is building relationships and trust.

Chances are, your marketing funnel is built to drive brand awareness and increase conversions. You’ve designed the perfect lead magnet that brings your ideal prospect to the door, but what happens when you don’t convert them the first time through. That’s where remarketing comes into play. Listen as I discuss retargeting and how it can convert your leads into sales.

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Hey there. Thanks for listening and welcome to the marketing matchmaker podcast. If you're looking to grow your business, increase your revenue and scale your impact all while staying true to who you are and the people you serve. This is the show for you. I'm Jennifer Tamborski, digital marketing strategists, fractional CMO, and founder of Virtual Marketing Experts. My team and I work with six and seven figure coaches, consultants, and online entrepreneurs who are tired of playing the guru game of one size fits all marketing. They're ready to create a business and marketing strategy that actually builds relationships with their ideal clients creates massive shifts in their business and rapidly increases their revenue. As your marketing matchmaker, I'm going to help you find the perfect marketing match for you. This show will teach you how to reach your ideal client, connect with your audience, build that perfect relationship and generate more revenue. All through a process I like to call dating your ideal client. Now let's go have some fun!

Welcome back to the Marketing Matchmaker. 

It goes without saying that your marketing funnel, which as we’ve gone over is simply your customer journey, taking them from introduction to commitment, is one of the most important assets in your marketing. 

So, if you want to take your marketing conversions to a new and exciting level, your funnels will need to include some form of retargeting which in practical terms involves:

The monitoring of your customers’ behavior and using that info to push them back to your website or to a sales call.

By far, retargeting is a sure way to supercharge your marketing ROI.  

What Is Retargeting?

Have you ever visited a website and then later started seeing more and more information from that brand. It even seems like it’s following you around all over the web. That’s retargeting, aka remarketing (people use those words interchangeably).

Chances are, your marketing funnel is built to drive brand awareness and increase conversions. You’ve designed the perfect lead magnet that brings your ideal prospect to the door, but what happens when you don’t convert them the first time through. That’s where remarketing comes into play. 

Retargeting is one of the best ways to reengage with prospects and get a sale that didn’t happen on a previous occasion. 

In other words, retargeting gives you a second, third, fourth and numerous other chances to get a sale that may have slipped out of your hands before. 

Realistically, most first-time visitors won’t convert, especially if you are selling a high ticket item. You often have to nudge and reach out with reminders on why they should purchase from you. This should be part of your funnel, however retargeting allows you to add another touch to the process. 

Using Facebook to create this retargeting effort also allows you the space to create direct, unique, personalized ads. 

Take a look at these retargeting statistics below. 

• 3 out of 4 customers notice retargeted ads 
• Retargeted ads on Facebook are 76% more likely to get clicks than regular display ads 
• If you leverage retargeting along with your other marketing, you can sell 50% more

Retargeting also opens your marketing up to a number of other campaigns. 

It’s not as simple as “Well, if they hit a product page, I’m just going to follow them around with that banner.” 

But rather it works like this.

If a prospect takes your quiz on their block to being successful. You then have the opportunity to continue to send them valuable information and content based on the results of that quiz. You’re able to offer a more customized marketing based on their pain points, which my friends is exactly how you make remarketing more valuable. 

Retargeting can help you to move prospects further down your funnel and even right into a sale. Push Leads through the Funnel Faster

The idea behind any marketing funnel is to move people down through the various stages. 

If you know they usually purchase after five touches with your brand, retargeting gives you the additional touch options and can speed up the process..

Research has shown that 92% of customers don’t purchase on their first visit to a website, which is exactly why you need to follow them around and make sure they enter back into the funnel at the right stage. 

In order to do that, you’ll need to retarget them with fresh content. 

If someone comes to your homepage and they don’t convert when you do a remarketing campaign, do you think you should send them back to your homepage? 

No! They obviously didn’t resonate with the content there, so try to nudge them back onto your website with something new.

Remember: Retargeting Is About Developing Relationships

Just like dating, the key to remarketing is building relationships and trust.

Someone comes to your website, they don’t buy, you remarket to them, and they keep seeing your ads everywhere. 

Soon, they begin to feel and think like they know you, and are now more likely to give you a chance, which they will not give to a total stranger.

The retargeting process allows you to:

1. Earn your site visitors and potential customers’ trust by making them comfortable with you. 
2. Gently push to get them back to your site by educating them further through blog posts, webinars, training materials and email follow-up sequences. 
3. Ask them to make a purchase. Your audience is much more likely to convert if they’ve already invested in trusting you. 

As with all aspects of digital marketing, retargeting requires a consistent application. It may take a few months to see any ROI, and you may even have to test and tweak your messaging.

Remember, the more you know your audience, the better you can retarget them as they work through your marketing funnel. 

The next thing you know, you’ll have customers saying, “It’s almost as if they read my mind and know exactly what I want.” 

Thank You for listening to the Marketing Matchmaker podcast. If you enjoyed this episode, I would love to hear your feedback. Please head over to iTunes and leave a review so we can hear from you. And if you are a coach, consultant, or online course creator who are looking to grow your business, increase your income, and scale your impact connect with me at yourmarketingmatchmaker.com. I look forward to hearing from you.