I have a question for you… What is your favorite lead magnet that you’ve ever downloaded?
You know, that one you opened up and your jaw dropped. It was exactly what you needed in that moment. It had a huge impact on you and, maybe, even inspired you to buy the product, service, or solution it was related to.
What made you download that lead magnet?
What value did you get out of that lead magnet?
Record Scratch – Wait a Minute – What’s a Lead Magnet?
If you’ve never downloaded a lead magnet (and I honestly can’t imagine anyone out there who hasn’t) then let me explain what it is. A lead magnet is simply a marketing term for a free item or service that is given away for the purpose of gathering contact details (preferably email addresses). For example, lead magnets can be PDF guides, checklists, challenges, eCourses, quizzes, webinars… the list goes on and on.
I truly believe that your lead magnet is THE most important part of your funnel.
In most cases, your lead magnet will be at the top of your funnel. It’s really the starting point for building your email list. It’s how you begin to gather contact info and connect with your ideal client.
It’s part of the “dating your ideal client” cycle. You’re dating your ideal client! Think about it like grabbing a cup of coffee with your ideal client. Low cost and low risk… with the possibility of a big reward.
3 Questions to Ask Yourself Before Designing a Profitable Lead Magnet
When you are building your sales funnel you really want to spend a good amount of time intentionally designing your lead magnet. Before you even start designing (or redesigning) your lead magnet, I want you to ask yourself a few questions.
Remember, if you’re going to spend time intentionally designing a profitable lead magnet, you want to make it worth the effort. This is your first introduction to your ideal client. It’s how they’re going to get to know you and it’s what will get them moving through your funnel. It must be high quality, high value, and really make a connection.
What do you sell?
This should be easy to answer. If you are in business you are selling something. You might sell a product – either digital or physical. You might sell a service. But, bottom line, if you’re creating a funnel, the end goal is sales.
So, what do you sell? Hone in on that core offer you want people to purchase.
Now, make sure your lead magnet connects with what you sell. If it doesn’t, it’s all a waste of time.
What does your ideal customer avatar need to understand, be aware of, or believe in order to want or need your product, program, or service?
Think about it, what does your ideal client need BEFORE they need your offer? What do they need to know and understand about themselves, their problem, and your potential solution? Your lead magnet needs to be connected to your offer.
If your lead magnet can open your ideal client’s eyes to their worst and most obvious symptom that they must overcome, then they will purchase your offer.
What type of lead magnet could you create that will complement or align with the product, program, or service you currently sell or plan to sell?
99% of the people who give you their email addresses aren’t ready to buy. The purpose of a lead magnet is to help you guide them to the point where they are ready to purchase.
So, always create your lead magnet with your end goal in mind. And your end goal is to attract paying customers!
This is one of the first things I discuss with my clients. Is your lead magnet the right one for your business? Is it what your ideal client needs to learn/know/implement in order to be ready to work with you?
A Few Final Thoughts
Make sure your lead magnet meets your ideal buyer where they are and helps them step into your program to take them where they want to go. Your lead magnets should be very intentional, specific, and well thought out.
Always ask yourself, is this going to take my audience to the next step in my funnel?
You want your lead magnet to make a difference for both your ideal client and your own business!