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Most of the time, when a business owner gets a new lead, they immediately try sell to them, and then they get discouraged that no one is actually buying. But, the problem isn’t that no one wants what they are selling, it’s that they have not taken the time to build a relationship with their ideal clients first. In this episode of the Marketing Matchmaker, I am going to show you why it is so important that you intentionally build relationships with your ideal client before you try to sell to them, and show you some tips that you can use to make building those relationships both simple and easy.