Have you considered hiring an expert to help you implement your marketing strategy? 

People often ask me why hiring an expert–or a team or coach–is beneficial to your business. In a world where we try to DIY as much as possible, business owners often think that marketing on your own is just as effective. 

Here’s the thing: When you try to DIY your own marketing, you run the risk of missing things that are right in front of your face. You don’t always see the opportunities present in your business. 

For example, right now Facebook Ads are incredibly inexpensive. I’ve heard calculations that the cost per lead right now is similar to what it was about five years ago. Plus, right now you have a captive audience. What an incredible opportunity! 

However, a lot of times if you’re running a Facebook Ad for the first time and don’t have an audience that you’ve already developed, it takes time for Facebook’s analytics to catch up and to understand who your target audience is. If you’re trying to do run Facebook Ads on your own, you might make the mistake of turning off Ads before they have enough data to see what’s going on. 

Facebook Ads can sometimes be trial and error especially if you’re doing it yourself. Unfortunately, you can waste a lot of money on Facebook Ads if you don’t know what you’re doing. 

But, having someone from the outside looking in like an expert, coach, or team who can look at the data, advise you to slow down, and figure out what is and isn’t working to make necessary adjustments is incredibly beneficial to the success of your marketing strategy. 

The experts–your teammates–advising you can use their knowledge to make the right changes at the right times to really help you move your business forward saving you time, anxiety, and money in the long run. 

Right now, because there’s so much fear about the unknown, people are afraid to invest in their business. 

But, in all honesty, there’s no time better than right now to invest in your business to ensure you move your business forward and achieve your goals.

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