If you have heard of, and you would be living under a rock if you haven’t, Facebook, Twitter, Pinterest or Instagram or LinkedIn, you clearly know that marketing through social media platforms is HUGE.
If you aren’t already present on these platforms, or perhaps just not using them to promote your business,
you might be wondering how you can harness their power to your business’s advantage. Let me share some tips to help you in your social media marketing endeavors.
If you are using social media to promote your product and you have written a blog post, be sure to post it to all of your social media pages as well. This allows your friends list and followers to have access to your blog post.
Have a goal for your social media marketing campaign.
You need to define what you want to achieve by increasing your social media marketing. Do you want to be on the cutting edge of marketing for boosting sales, or do you truly want to have a more powerful relationship and engage with your customers? Setting your goal before starting can help you identify your strategies and how to achieve them.
Creating surveys can provide a great opportunity to get feedback on your products, find out what your target market needs, make connections, and build relationships. It also opens the door for connections to interact with you and with each other. Facebook has a poll feature where you to create a poll with as many different answers as you want for your friends to complete. There are also many free survey programs, such as Google Forms, JotForm and SurveyMonkey that are free and can be created for most social media platforms.
It is not enough just to have these accounts set up, you need to post on them regularly, once daily at least. There are many programs, both free and at a cost, that make it possible to schedule your posts to go out whenever you want. Some examples are Recurpost, Hootsuite, MeetEdgar, and Later, to name a few. These can be set up to repeat posts as well say when you are promoting events or offers. They are a bit like a crock-pot, “set it and forget it.” You cannot forget it forever, but you get the idea.
A key to leveraging these platforms to work for you…
Respond to questions or comments posted by visitors whether they are responses to your post or their posts. Once or twice daily, check your profiles, and respond to these questions and comments as needed. You may want to set your account up so you receive notifications of any new comments or messages. Your engagement with these connections before wanting to make a sale or pitch your services is a great way to build the know-like-trust factor with these potential clients.
Before beginning any social media marketing campaign or signing up for a platform, do your research. Know how they work, their guidelines and then create your plan. In order to generate growth for your business, you need to know how to use these platforms effectively. I hope this article gives you the basic guidelines and encourages you to step out of that comfort zone and build connections with your clients!
< Previous Post – Tips for Anyone in the Internet Marketing Field | Getting to Know Each Other (Lead Nuturing) – Next Post >