At one point in time, many businesses viewed the world of social media as a playground for kids, nothing that would be of benefit to a business. Those days are long gone! Social media sites have become some of the most-used sites on the internet. This makes them a great benefit to your marketing and branding.
Social Media sites have the name recognition and rank higher on search engines than your company does. Unless, of course, you are someone like Oprah, Amazon, Forbes, American Airlines, well you get the idea. You, as a business, are trying to attract visitors to your site, you want people to find you and buy what you are selling. The question is, what can you do to boost your recognition and ranks? That is pretty easy, use the power of these sites as part of your marketing plans. Let’s look at some smart ways to do that.
One way, make sure your blog has excellent content that engages, educates, and inspires. Know what your audience wants to hear, then create content that they cannot wait to read. This will keep them coming back for more. The bottom line is that good content is what is behind any type of any marketing, and social media marketing is no exception. That great blog then serves as the cornerstone of your social media posts and marketing. 
Whenever you post something on your blog or update your website, create a social media post right away. Make it a part of your blogging process. You can even schedule it using one of the many social media scheduling programs, such as Hootsuite or Recurpost. Remember, your followers subscribed to your various social media so they will be updated about what you are doing. Don’t disappoint them!
It is always important when trying to attract readers’ attention, that your headline shines! Why? The simple answer is most of us could be called “skimmers.” There are so many ways we are being inundated with information and posts, so we “skim” for those headlines that grab our attention and we click to read further. If you don’t catch them with the headline, they may just keep scrolling.
Another way is offering deals exclusive to your followers on your social media sites. Catch their eye with something unique, something they won’t find anywhere else. You could organize a contest, give out free prizes, or offer rewards to your best customers. Or create a special offer that is accessible only to those who follow your social media sites. Make sure whatever you do fits you and your style, your followers are interested to know what you know and like. So keep it real!
To build interest in your products, run promotions through social media marketing. This allows you will keep your customers constantly informed and your business on their minds. They will also spread the word about your business by sharing with their followers IF it engages them. That’s what we are looking for, a bang for your marketing efforts!
It is also very important to make consistent appearances on your social media sites. Write regularly. This will encourage people to want to visit your page often so they can keep up to date with your posts. Make sure what you write about is relevant and factual. That is not to say you cannot share your opinions, those readers want to know what you think. Make sure what you write is fitting for the platform you are posting to. For instance, if you are posting on LinkedIn, it may be different say than what you post on Facebook, Pinterest or Instagram. Keep with the style of the platform.
When incorporating social media into your marketing, realize you are not likely going viral with your posts! So be patient. However, providing quality content will have a positive outcome and spread the word exposing you to many potential new clients! So embrace the idea, make it part of your plan and see where it takes you and your business.
Is the world of social media marketing overwhelming you? Our experts are standing by to design a plan just for you!
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