Choosing Your Online Dating Platform

Deciding to jump into a sales funnel can be as scary as jumping into online dating. But in order to connect with your ideal client (or your ideal mate), sometimes you just have to close your eyes and jump.

You’ve decided to do it. You’re going to jump into online dating! What’s next? Choosing your dating platform. But the question becomes which one, Match, Tinder, Eharmony?

How do you know which is best?

Let’s be honest … sometimes you try all of them and see which one works best for you.

Which Platform Is Right For You?

In digital marketing, you have similar options to online dating. There are multiple platforms you can use to reach your target market. The one thing you know is: You need to drive traffic to your landing page/website. But how do you do that? The answer is ADS!

Facebook ads, Linkedin ads, Google ads, Twitter ads, Youtube ads, Instagram ads….

There are so many options out there. How do you know which will be right for you?

There are several things to consider, but the most important is:

Where does your ideal client spend the MOST time? Knowing where your ideal client spends their time online will help you reach them AND save you time and money!

Let’s take a quick look at who hangs out on 3 of the major platforms:

Facebook Is still THE most popular social media platform. Because of its popularity, it tends to cross generational lines. The demographic that tends to be most active on Facebook is 35+, with an almost 50/50 split between men and women on the platform. What does this mean for you?? You can reach just about anyone on Facebook. If you target your ads appropriately Facebook is a great place to advertise!

LinkedIn Is where the professional hang. This is the #1 platform if you sell B2B OR if your ideal client is a business professional. LinkedIn is also evenly split between men & women with the average age range 30-64. LinkedIn users tend to have the highest average disposable income, with 75% of LinkedIn users earning $50,000 per year or more. It’s also where you tend to find the highest quality leads, particularly in certain industries.

Instagram is where the image is King or Queen. Instagram videos get 2 times the engagement of photos than any other social media platform. Because Instagram is very image & video focused in order to build engagement you must be able to provide exceptional visual media to your social media campaigns. Instagram leans to a much younger audience than Facebook. Instagram demographics tend to skew toward women 18-30.

Each social media network comes in a different shape and size, with its own strategy and user base, so there’s no one size fits all technique. You don’t want to waste your time and money advertising on a platform where your audience doesn’t actually live.

Whether you’re looking for love or an ideal client. Looking in the right place is what is going to take you to the end goal….Commitment (closing the sale)

Ready to get started? We’re here to help. Schedule a 30 minute consultation call and let’s get you started on your dating journey.

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