Just last week, my kids finished up school for the school year. This means, summer break! The start of the summer break always makes me want to automate more of my business so that I can spend more of my time with my kiddos. As a business owner, this is one of the greatest parts, we get to set our own schedules. We can step back during those times that we want more free time and we can push forward during those times that we want to push forward.
I often think that when people want to take a step back and have more free time, they’ll often, at the same time, step back their marketing, too. However, what you want to do is actually the exact opposite! You should be marketing MORE during the summer so that you have a warm audience to open the doors to when we’re ready to make that push forward in the fall.
Now is the time! If you’ve thought about creating a funnel or growing your email list to launch a course or program in the fall, now is the time to ramp up your marketing. And, it doesn’t have to take all summer for you to get started on it. You can build out your funnel pretty quickly and then let it run without you having to be too involved. That’s the best thing about a funnel!
So, let’s talk about the three types of funnels that are easy enough for you to build right now, and that will work effectively for you through the summer so that you can launch in the fall!
Here are 3 types of funnels that are really working in 2022:
1. The webinar or masterclass funnel
Whatever you want to call it, a webinar, a virtual workshop or training, a masterclass – it’s basically all the same thing. You take your leads through some sort of training, showing them the problems they are having and offering a solution. In the process, you teach them something valuable. (Make sure you don’t miss that final piece because that is the most important part and many people got away from that for a while and noticed their funnels no longer working so well.)
Remember, it is super important to teach something valuable in your webinar. Your webinar should not be simply a sales fest. The point is to offer value so your audience knows you’re the expert in this area and they feel comfortable allowing you to help them solve their problem.
With this type of funnel, shorter webinars are what is working right now. Keep it to 45 minutes or less. The longer your webinar, the more opportunity for someone to hop off. Spend five minutes, in the beginning, introducing yourself, spend the next thirty minutes on the meat of the training, and then spend ten minutes, in the end, providing them with your solution.
If you are not opening the doors to an offer, a webinar funnel might not be the best fit for your business at that point. It might be better to hold off on a webinar funnel until you have a warm audience you are ready to make an offer to.
2. The quiz funnel
Everybody loves to take a quiz! Let’s be honest, how many Disney princess quizzes have we all taken? I have had clients get amazing results with quizzes. If you are running cold traffic to a quiz and can provide them with an answer to that burning question they have, plus provide them with continual nurturing, you can really warm them up to who you are, what you do, and who you serve.
Then, come fall, you can open your doors and say, “Hey, I’m ready to serve you!” This will give you a greater chance of getting those clients to convert! Cold traffic doesn’t convert easily. It is always better to warm them up!
3. The download funnel
Think of a checklist, a workbook, a cheat sheet, a spreadsheet, templates, or swipe files. Whatever it is, make sure it’s something that your ideal client will find really valuable. Allow them to learn something from you in a quick bite.
Just like with the quiz, your download isn’t likely to immediately turn into a sale. You will still need to nurture and warm up those leads. The download will get them on your email list and then begin to nurture them through a process so that when you’re ready to open your doors, they’re ready too!